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Wiraya hosts webinar on player activation
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Wiraya, the market leader for player activation and retention, will be hosting their latest webinar to help operators increase player deposits and improve customer experience.
The iGaming industry is flooded with a range of free bets and offers, from an increasingly large number of recognised operators. Player activation is one of the biggest problems in the industry and up to 60% of new registered customers failing to ever make a deposit. It’s time for market innovators to take a different approach.
So how can your business optimise communication with players and deliver a real increase in player deposits?
Join the webinar! In 20 minutes, Wiraya will cover the key following factors.
> Why do so many operators fail to convert 60% of new customers?
> The real losses to your revenues from poor player activation
> Why player activation and a strong CX in the early life of a player is key
> A demo of our AI based solution used to activate players
“Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players.
“Wiraya has a proven track record in activating new players and pro-actively reducing churn. The market leading conversion results we have seen is testament to new way of working”, said Wiraya’s CEO Oskar Klingberg.
About Wiraya:
Wiraya is a Managed Mobile Customer Activation software that dramatically improves brands’ customer experience KPIs. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from your players.
Started in Sweden in 2008, Wiraya now has offices in Stockholm, London and Malta, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.
Source: Latest News on European Gaming Media Network

Latest News
Kambi Group plc repurchase of shares during 16 April – 22 April 2025
Kambi Group plc (“Kambi”) has during the period 16 April to 22 April 2025 (the “Buyback Period”) repurchased a total of 36,500 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).
The objective of the Programme is to achieve added value for Kambi’s shareholders and to give the Board increased flexibility with Kambi’s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.
During the Buyback Period, Kambi repurchased a total of 36,500 ordinary shares at a volume-weighted average price of 115.13 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 22 April 2025, Kambi has repurchased a total of 1,252,000 ordinary shares at a volume-weighted average price of 108.82 SEK per share.
During the Buyback Period, Kambi has repurchased shares as follows:
Date | Aggregated daily volume (number of ordinary shares) |
Weighted average share price per day (SEK) |
Total daily transaction value (SEK) |
16 April 2025 | 14,000 | 113.84 | 1,593,739 |
17 April 2025 | 14,000 | 116.46 | 1,630,402 |
22 April 2025 | 8,500 | 115.08 | 978,193 |
All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 22 April 2025, Kambi’s holding of its own shares amounted to 1,252,000 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.
A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.
Information on the Programme is available on Kambi’s website, kambi.com/investors/share-information/
The post Kambi Group plc repurchase of shares during 16 April – 22 April 2025 appeared first on European Gaming Industry News.
Latest News
BMM TESTLABS EXPANDS ITS REACH AND NOW TESTS AND CERTIFIES GAMING PRODUCTS IN THE UNITED ARAB EMIRATES
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced its official approval to test gaming products for the United Arab Emirates’ licensed lottery – The UAE Lottery – and commercial gaming program.
This approval comes from the General Commercial Gaming Regulatory Authority (“GCGRA”), which holds exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities and facilities, including lottery, internet gaming, sports wagering, and land-based gaming facilities. BMM’s certification falls under the ‘Independent Testing Laboratories’ category.
BMM Testlabs’ Chief Executive Officer Martin Storm said, “We are excited and deeply honored that the GCGRA has entrusted BMM Testlabs with the responsibility of testing products for their new lottery, land-based, and digital gaming program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”
BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.
In addition to product compliance testing, BMM Testlabs’ BIG Cyber provides end-to-end cybersecurity protection solutions, including penetration testing, vulnerability assessments, PCI:DSS evaluations, and managed security services. Through RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in multiple languages.
The post BMM TESTLABS EXPANDS ITS REACH AND NOW TESTS AND CERTIFIES GAMING PRODUCTS IN THE UNITED ARAB EMIRATES appeared first on European Gaming Industry News.
Latest News
Paysecure partners with DECTA to enhance global payment capabilities
Paysecure, a trusted payment orchestration platform, is proud to announce its latest partnership with DECTA, an international payment processing company.
This collaboration reflects Paysecure’s ongoing commitment to offering merchants access to a diverse, competitive, and high-performing payment ecosystem.
The collaboration with DECTA is a key step in Paysecure’s ongoing strategy to deliver greater value to merchants worldwide by ensuring they benefit from improved approval rates, competitive pricing models, and efficient payment flows. For Paysecure, it’s another milestone in building a curated network of top-tier PSPs, enabling its clients access to
the most reliable and cost-effective payment partners.
“We are excited to be working with DECTA, a proven provider of payment services to the European markets. DECTA brings a wealth of experience and capability to support Paysecure in its mission to bring a wide choice of payment providers and methods to our customers. Customers can direct transactions to DECTA via Paysecure’s orchestration platform providing a competitive, secure and reliable partner for their payment processing requirements.” — Mike Peplow, Chief Strategy Officer and Head of Partnerships at Paysecure
“At DECTA, we’re always looking for ways to enhance payment experiences for businesses worldwide. Partnering with Paysecure allows us to combine our expertise and technology to deliver more seamless, efficient, and scalable payment solutions for B2B merchants. Together, we’re creating new opportunities for growth and innovation, and we’re excited about the impact this collaboration will have on our partners and their customers.” — Scott Dawson, CEO at DECTA
Through this partnership, Paysecure continues its mission to simplify payments and empower merchants with choice, flexibility, and performance, through a single integration point. By working with established providers like DECTA, Paysecure enhances its orchestration capabilities, driving smarter routing, faster settlements, and global scalability for its clients.
The post Paysecure partners with DECTA to enhance global payment capabilities appeared first on European Gaming Industry News.
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