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Cineplex Inc. and VRstudios Inc. Announce Partnership

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Cineplex Inc. and VRstudios Inc. Announce PartnershipReading Time: 4 minutes

 

Agreement Includes Equity Investment, Commercial Partnership and Expansion Opportunities. Company Plans to Roll-Out 30-40 Virtual Reality Installations in Canada

 

Cineplex, a leading entertainment and media company, announced a strategic partnership with VRstudios, Inc. (“VRstudios”), the largest provider of turnkey, location-based virtual reality solutions in the world. The agreement includes a commercial partnership and an investment by Cineplex to acquire a significant ownership interest in VRstudios. The financial terms were not disclosed.

In addition to installation opportunities at existing Cineplex-owned properties – including its theatre network and location-based entertainment (LBE) network – the agreement also provides broader expansion opportunities in North America and around the globe. Founded in 2014 and based in Seattle, Washington, VRstudios’ product solutions are sold in various configurations for untethered multiplayer, free-roaming, room-scale and warehouse-scale commercial VR attractions. It features eight unique VR experiences in environments ranging in size from 100 to 2,400 square feet.

With more than 65 systems deployed to customers in 15 countries, plus another 120 commercial VR attractions powered by its AMP management software, VRstudios has the largest global installation footprint today and provides virtual reality solutions to popular entertainment destinations including theme parks, arcades, amusement parks, family entertainment centres, casinos and movie theatre complexes. Cineplex has recently installed a VRstudios attraction at The Rec Room in South Edmonton, Alberta, and plans to open approximately 30-40 additional locations across its theatre and LBE networks in Canada by the end of 2021.

“We are not just deploying VR across our network, we are strategically investing in the market to create new revenue streams as well as critical mass and scale for growth. We are proud to be leading the way in the burgeoning location-based VR market,” said Ellis Jacob, President and CEO, Cineplex. “VRstudios’ product portfolio base has obvious application opportunities across the Cineplex ecosystem, and we are particularly excited about growth opportunities for Player One Amusement Group.”

One of North America’s leading providers of interactive video, redemption and amusement gaming equipment, Player One Amusement Group (P1AG) specializes in solution servicing and design for a wide range of customers in the theatrical exhibition vertical as well as community-based entertainment destinations such as bowling centres, restaurants, arcades, shopping centres and water parks. The agreement announced today creates opportunities for P1AG to work closely with VRstudios to manage the sale, support integration and maintenance of VRstudios’ portfolio of systems in North America.

“Cineplex is one of the world’s leading entertainment companies and we are honoured to be working in partnership with them to drive further innovation in the location-based VR marketplace,” said Kevin Vitale, Chief Executive Officer, VRstudios. “There is great synergy in our respective visions for scaling VR in commercial entertainment and the enterprise-wide strategy to make it happen.”

VRstudios offers a complete, customizable end-to-end virtual reality solution that includes an Attraction Management Platform™ for location-based entertainment businesses. Designed from the ground up, these systems facilitate amazing experiences which cannot be duplicated by in-home consumer virtual reality platforms. Emphasizing turnkey installation, easy-operation, training and support as well as owner profitability, the VRstudios solutions utilizes commercial-quality, patent-pending technology to offer ultimate virtual reality attractions.

Forward Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, such as statements concerning anticipated future events, results, circumstances, performance or expectations that are not historical facts. These statements are not guarantees of future performance and are subject to numerous risks and uncertainties, including those described in Cineplex’s Annual Information Form (“AIF”). Those risks and uncertainties include: adverse factors generally encountered in the film exhibition industry such as poor film product and unauthorized copying; risks associated with national and world events, including war, terrorism and international conflicts; natural disasters or extreme weather conditions; infectious diseases; changes in income tax legislation; and general economic conditions. In addition, these risks and uncertainties include: the ability to achieve the expected synergies and the timing of same; the effectiveness of integration efforts and risks related to the satisfaction of the conditions to closing the transaction; and the related financing arrangements, including future general economic and market conditions and the associated debt and equity capital markets. Many of these risks and uncertainties can affect our actual results and could cause our actual results to differ materially from those expressed or implied in any forward-looking statement made by us or on our behalf. All forward-looking statements in this press release are qualified by these cautionary statements. These statements are made as of the date of this press release and, except as required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. Additionally, we undertake no obligation to comment on analyses, expectations or statements made by third parties in respect of Cineplex, its financial or operating results or its securities.

About Cineplex:
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes over 70 million guests annually through its circuit of 165 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and will also be opening new complexes specially designed for teens and families (Playdium) as well as exciting new sports and entertainment venues across Canada (Topgolf). Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.

About VRstudios:
VRstudios is a pioneer and leader in delivering turn-key large-scale, multiplayer, free-roaming commercial VR attraction systems for the LBE industry. The company offers a product line of complete solutions that can be quickly installed and efficiently operated, VRstudios is a one-stop-shop that makes it easy for owners and operators to offer innovative virtual reality attractions to their visitors. VRstudios launched in 2014 and has shipped over 65 systems to 15 countries.

Source: Cineplex


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Week 10/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has unveiled Irish Treasures 2 – the follow up to the hugely successful original Irish Treasures – Leprechaun’s Fortune. Players return to an enchanted forest that shimmers with green embers under a darkened canopy. The game is set within a 5×3 format, framed in a wooden frame to give the feeling of being inside an old Irish drinking tavern. A red-haired pixie, pot of gold, beer tankard and wooden pipe complete the rustic feel.

BGaming is thrilled to announce the launch of Alice WonderLuck. Inspired by the whimsical world of Lewis Caroll’s iconic novel, Alice Wonderluck invites players to conjure up some magic on the reels. Alice WonderLuck plunges players into a vibrant reimagining of Wonderland, where a series of familiar characters are given a fresh, digital makeover. The classic tale’s creative and slightly off-kilter atmosphere has been brought to life perfectly with an enchanting soundtrack.

Push Gaming reinvigorates classic entertainment with its homage to retro fruit machines in its latest release, Power Vault. This slot is the debut game from Reel Hot Games, a new sub-brand of Push Gaming, blending nostalgic slot themes with innovative mechanics for players seeking lower and medium volatility. Blending modern mechanics with classic aesthetics, Power Vault is played across 3×3 reels and five paylines. Players must match iconic symbols like sevens, bars and bells across these pay lines to be awarded a win.

Prepare to face the legendary Gorgon in Medusa’s Madness, a mythology-infused slot where every cascade brings players closer to her petrifying power. Step into the depths of Medusa’s lair, where a 5×5 cascading grid slot awaits those daring enough to confront the serpent-haired queen. Clusters of four or more symbols trigger wins, charging the mysterious Portal to unlock powerful effects. With Special Wilds, symbol removals, and the chance to summon Medusa’s Mega Wild form, players must tread carefully if they hope to escape unscathed.

Hölle Games has released Jolly Wild Deluxe slot game, a 6×3 return of the Jolly character who some might say is more suited to a horror franchise than a slot. This time the Jolly brings a companion, a gold-faced twin who acts as a multiplier and awards 2x in the base game for any active payline. However subsequent Jollies also multiply, meaning that a payline reward could be multiplied by up to 32x.

Introducing Steamworks – Gears of Fortune, the newest offering from the acclaimed game studio Peter & Sons. This medium volatility video slot boasts unique game mechanics and immerses players in a dystopian, steam-powered universe nestled within the ruins of an industrial city, where the gears of fortune determine your destiny!

Strike gold with Dynamite Trio from Booming Games, the explosive slot featuring a thrilling 3-pot feature! Join the prospector on a deep mining adventure, where golden nuggets of fun and features are waiting to be uncovered. Put on your hard hat and brace yourself for some of the most exciting bonuses and rewards yet! Dynamite Trio is a 3×5, 20-line slot packed with exciting features. At the core of the game is the 3-pot system, with three powerful dynamite Scatters: Boost, Expand, and Collect.

Relax Gaming, the iGaming aggregator and supplier of unique content, is sending players on a mission they’ll never fur-get as they clean up the streets of pesky pooches in Purrrminator. This 6×4 Connected Ways slot can see players net up to 5,000x their stake, Free Spins and an innovative Reverse Avalanche mechanic. The Reverse Avalanche feature sees all winning symbols locked in place and retained whilst new symbols drop A round only ends when no more matching symbols land on the reels.

Evoplay has launched Young Buffalo Song, a nature-inspired slot that takes players on a journey through the vast North American plains. Set on a 5×4 reel layout with 20 pay lines, the game introduces Wild multipliers that appear on reels 2, 3, and 4, boosting wins by x2 or x3 in both the base game and Free Spins. Landing three or more Scatter symbols awards up to 20 Free Spins, with Wild multipliers remaining active throughout.

The post Week 10/2025 slot games releases appeared first on European Gaming Industry News.

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European Esports Championship 2025 to Take Place from July 9-13

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The International Esports Federation (IESF) is thrilled to announce that the European Esports Championship 2025 will be hosted in Pristina, Kosovo, from 9-13 July. This tournament will bring together 180 esports athletes from across Europe, competing in some of the world’s most popular game titles.

The championship will feature:
Counter Strike 2 –  Top 16 teams
Counter Strike 2  Women – Top 8 teams
Dota 2 – Top 12 teams

The road to Pristina begins with an intense online qualification stage, taking place from 16 May to 1 June. The top-performing teams from this stage will earn their spot at the European Esports Championship, where they will battle for national glory in front of a passionate esports audience.

“We are excited to bring the European Esports Championship to Pristina, a city with an emerging esports scene and a strong community of gamers. This event will showcase the incredible talent of European players and reinforce the growing significance of esports in the region,” said Igor Nedeski, Esports Manager at IESF.

The European Esports Championship 2025 promises high-level competition,live broadcasts, and a thrilling esports experience for both players and fans. More details regarding match schedules, venue information, and streaming platforms will be revealed in the coming weeks.

The post European Esports Championship 2025 to Take Place from July 9-13 appeared first on European Gaming Industry News.

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RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival

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RaceiQ metrics – the revolutionary data which offers exciting new tools and insights into how we assess horse racing – are now available for free to view on www.racingtv.com and Racing TV Apps.

The metrics – available for all British and Irish races – will prove a valuable tool for all race-fans and punters, especially ahead of the sport’s biggest betting week, next week’s Cheltenham Festival.

Since its launch last year, RaceiQ has become integral to Racing TV and ITV Racing’s pre- and post-race analysis – and is now available for everyone to access (no login required) via Racing TV’s newly enhanced results pages.

Racing TV users can see how horses fared across the full suite of RaceiQ metrics only minutes after every race in Britain and Ireland. This underlying tracking data is provided by Coursetrack, the award-winning live, in-race timing information system, for RMG and Irish racecourses, and also from TPD in respect of other UK racecourses.

The metrics are available in the “expanded view” of the standard Result tab, and in a new RaceiQ Comparison tab, which enables a quick comparison of all the horses in a race.

Metrics include: Finishing speed percentage (FSP), Time Index, Par Time, Par Sectionals, Par FSP, 0-20mph, Lengths Gained Jumping (LGJ) and Jump Index. For more on these, please visit www.racingtv.com/raceiq.

The revamped results pages also feature a fully integrated Sectionals tab – the only place to view both British and Irish race sectionals. The tab shows the below data for every horse in every furlong:

  • Sectional time
  • Race position and cumulative time from leader
  • A line graph visualisation

RaceiQ is the result of an innovative partnership between Ellipse, the leading sports data and analytics company, and Racecourse Media Group (RMG), which represents media interests of 37 racecourses.

Ed Gretton, Director of Racing at RMG, said: “We couldn’t be more pleased with the reaction to RaceiQ, which has really captured the imagination and quickly gained the trust and full confidence of industry professionals. Racing TV’s website and mobile and tablet Apps are the only place to see all British and Irish sectionals, as well as the full suite of RaceiQ metrics. It’s all free to access and will revolutionise how we approach the sport.”

Roderick Grafton, MD – Horse Racing at Ellipse, added: “We have been delighted with the way in which both pundits and punters have adopted RaceiQ. The Ellipse Data Scientists and Engineers have used their expertise and learnings from other sports to generate compelling cutting-edge metrics, providing new angles and narratives in every race. We are very excited that, via RacingTV.com and its Apps, all horse racing fans will now have access to the full suite of RaceiQ metrics.”

Data is available for all British races back to March 2023, and for all Irish races back to January 1, 2024. Historic sectionals are still accessible via links to PDFs.

RaceiQ specialises in using complex modelled metrics to turn detailed GPS tracking data, provided by Coursetrack, into easily digestible content for broadcasters, participants and racing fans alike. The suite of metrics has been developed by Ellipse’s data science and engineering specialists, combined with AI and machine learning.

For businesses looking to learn more about RaceiQ, a B2B website has also been launched – www.raceiq.com. The site houses in-depth detail about RaceiQ metrics, insights, testimonials and the list of products and services on offer.

The post RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival appeared first on European Gaming Industry News.

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