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Can sports betting boost US gaming growth in 2018?

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Can sports betting boost US gaming growth in 2018?Reading Time: 2 minutes

 

The US Supreme Court’s decision to allow the country’s state administrations to decide on whether to allow sports betting on each state or not has understandably made gambling companies happy. The major gaming companies in the country, such as MGM Resorts, Boyd Gaming, and Caesars Entertainment, have all shown the intention to venture quickly into the field to reap early-bird benefits.

In spite of the much hype about the development, sports betting does not produce much profit share for the business of casinos – at least as things stand now.  In Nevada, sports betting winning for casinos amounted to $329.1 million, which is small compared the winnings from games such as baccarat and blackjack, amounting to $1.24 billion and $1.17 billion, respectively.

Still, all the gaming companies are excited about sports betting growth in the long-term.

One of the most challenging things for gaming companies is engaging customers when they’re not in a casino. Marketing emails are often the most contact a gaming company has with customers when they’re away.

Sports betting could change customers’ engagement with gaming companies, particularly if online betting spreads. Customers could make mobile bets on their casino accounts from anywhere in a state, and gaming companies will likely expand their betting options now that gambling is legal for a wider audience.

Overseas gambling may be a model for the industry in the U.S. In the U.K., gamblers can bet on much more than traditional sports results, like who wins a game, the line, or over/under total score. They can bet on how many shots a player will take in a basketball game, who will score the first touchdown of a football game, or how many touches a player gets in a soccer game. Increased betting options are possible simply because there are more people gambling and casinos have the data to make these bets possible. It’s data that drove MGM’s deal with the NBA, where it sees a lot of potential for increased engagement with customers.

Sports betting is also about boosting the overall volume of wagers for casinos. If there is very little volume, it does not make sense to take complex bets or even make your own odds for a game. But if volume increases, it makes financial sense to buy data and hire oddsmakers for the sports book. It’ll snowball as more people start betting on sports.

Keep in mind that illegal sports betting is already a big business today outside of casinos. Bets on sports total around $150 billion each year according to the American Gaming Association, but it’s mostly underground. Some of this betting will move from bookies to legal casinos in states that open up for sports betting, effectively shifting volume from illegal locations to legal ones.

 

Source: fool.com


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

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N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.

Registration for the party is now open.

Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…

The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.

This is more than  just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.

N1 Partners reveals long-awaited event details

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

  • award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
  • exclusive prizes raffle among all guests
  • a performance show, DJ set and additional surprises
  • activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening…

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

The post Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona appeared first on Gaming and Gambling Industry Newsroom.

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Latest News

Registration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona

Published

on

N1 Partners will celebrate the finale of the global N1 Puzzle Promo for partners – running from April 21 to December 31, 2025 – and award the grand prize, a Robinson R22 Beta II helicopter, at an exclusive party in Barcelona during the ICE and iGB conferences. The special guest of the event will be Tommy Cash.

Registration for the party is now open.

Participants – especially those at the top of the leaderboard – still have the final two weeks to influence the results and break into the prize-winning top three. After all, the grand prize – a Robinson R22 Beta II helicopter – is something no one in the industry has ever given away before…

The main motto of the exclusive final show-event of N1 Puzzle Promo will be “Because we can” – a philosophy of high achievement and top performance by the promo leaders, running like a red thread throughout the entire event.

This is more than  just a party – it’s a community and a private club for top N1 Partners affiliates and guests, industry leaders, media, and influencers, accessible only to the select few. “Because we can” is about limitless opportunities for scaling, the ability to achieve top results together, and creating experiences unmatched in the industry.

N1 Partners reveals long-awaited event details 👇🏼

Date: January 20, 2026
Time: 20:00
Location: Barcelona, Spain

What highlights are planned for the guests?

  • award ceremony for the top 3 and presentation of the grand prize – the Robinson R22 Beta II helicopter
  • exclusive prizes raffle among all guests
  • a performance show, DJ set and additional surprises
  • activity zones (red carpet, photo area, bar, VIP lounge with hookahs, and much more)

And, of course, the long-awaited special guest of the evening… 🥁

Get ready for the unforgettable performance of edgy Estonian rapper and musician – Tommy Cash!

Register now for the N1 Partners show-event via the link: https://n1puzzle.promo/en.html

After all, why drive when you can fly?
And be number one with N1 Partners?

News source: N1 Partners

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Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX

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Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.

JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.

With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.

For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.

Michael Oziransky, Chief Product Officer at Vegangster, said:

“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”

The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.

Chris Scicluna, Co-Founder at Sharedluck, said:

“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”

The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.

Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact

Romans Kozlovskis

Senior Content & PR Manager

[email protected]

The post Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX appeared first on Gaming and Gambling Industry Newsroom.

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