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Aristocrat appoints Alfonso Sánchez Montalbán as Sales Director (non-casino) for the EMEA region
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Aristocrat Technologies has strengthened its EMEA team with the appointment of experienced industry professional, Alfonso Sánchez Montalbán, to the newly created role of Sales Director for non-casino segments. The appointment is effective from 3rd September.
Mr Sánchez Montalbán has almost four decades’ experience across the gaming industry, having held a number of senior commercial and operational roles spanning both manufacturing and operations segments in global markets. Having begun his career at Marbella Casino, he has also occupied leadership positions at Casino Costa Cálida (MD), Metronia Group (GM), Casino Gran Madrid Group (COO) and Zitro Group (COO). Mr Sánchez Montalbán comes to Aristocrat from Luckia G.Group, where he had responsibility for the Group’s 14 casinos across Europe and South America as Casinos CEO.
James Boje, Managing Director – EMEA, said “Aristocrat has exciting plans to grow in segments outside our traditional Class III (casino) space throughout Europe, the Middle East and Africa. Alfonso’s vast wealth of experience will bring added impetus to our growth plans other strategic projects across the region.”
Mr Sánchez Montalbán added,“I am delighted to be joining the Aristocrat team at such an important time. I look forward to working with customers and the Aristocrat team to continue to grow our offer and to help bring more value to customers and players every day.”
Source: Latest News on European Gaming Media Network

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NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025
Visitors to the NOVOMATIC booth #A518B will experience a portfolio designed to meet diverse operator needs, featuring the latest cabinets, game mixes, and electronic table games that exemplify NOVOMATIC’s ongoing commitment to excellence and innovation.
New highlights and classic favorites await
This year, NOVOMATIC’s booth will spotlight a dynamic selection of state-of-the-art products, with a focus on enhancing the player experience and maximizing operator performance. The DIAMOND X™ series returns with significant upgrades to its sophisticated design and powerful performance, presenting: DIAMOND X™ 1.55J QUATTRO featuring XTENSION LINK™ Volume 3, XTENSION LINK™ Volume 4, and the all-new XTENSION LINK™ Evolution. The multi-screen version DIAMOND X™ 2.32/3.32 equipped with GAMINATOR™ X5, will deliver a rich selection of entertaining game titles.
Additionally, the BLACK EDITION II series will make a remarkable appearance with BLACK EDITION II XL 2.32/3.32 showcasing the popular IMPERA LINK™ Series 2 and BLACK EDITION II 1.49J featuring both Impera PROLINK™ and the latest RISING TREASURES™. New releases will be complemented by proven classics such as MASTER SL™ 2.32/3.32 featuring the GAMINATOR™ X5.
Innovative solutions to enhance operational efficiency
Among the highlights of NOVOMATIC’s presentation will be the NOVO UNITY™ PRO, a state-of-the-art electronic table game solution with unprecedented functionality and adaptability. This ETG solution seamlessly integrates electronic live games – including Sic Bo, Baccarat, Roulette, Poker, Black Jack, and even slot games – across numerous player stations. The key benefits include customization for unique gaming experiences, the advanced management console & NOVO UNITY™ DB server as well as Tournament Mode and Simultaneous Betting/Parallel Play – where players can take part in up to three live games simultaneously, enhancing interactivity and engagement. Extra game windows on the betting screen enable guests to switch between the available games and versions.
Also on display will be the NOVOVISION™ Casino Management System, with its comprehensive suite of modules that include powerful loyalty features, TITO, cashless or single wallet solutions, advanced biometric functionalities and much more. From player recognition to secure access solutions, NOVOVISION™ sets a new standard for an efficient and secure gaming management.
Engage, experience, and innovate at G2E Asia 2025
Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, highlights the company’s enthusiasm for the event: “G2E Asia is a key platform for NOVOMATIC to demonstrate our latest innovations to the Asian market. This year, we are excited to present a diverse portfolio of cutting-edge solutions that cater to the specific needs of our customers. From the DIAMOND X™ series to the innovative NOVO UNITY™ PRO, our showcase is designed to inspire and impress. We look forward to welcoming visitors to our booth and sharing our latest advancements.”
Visit NOVOMATIC at Booth #A518B during G2E Asia 2025 to discover the future of gaming technology, tailored specifically for the Asian market.
The post NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025 appeared first on European Gaming Industry News.
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Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees
RG24seven Virtual Training, a BMM Innovation Group company, and Better Change, Positive Play advocates, today announced the launch of a new training program for UK employees dedicated to keeping crime out of gambling in the UK. The training includes new courses on Anti-Bribery and Corruption, Anti-Money Laundering, and Data Protection. The launch of the new courses continues a commitment by both organisations to bring a new, innovative approach to training for everyone working in the UK market.
Wendy Anderson, Chief Executive Officer of RG24seven Virtual, said, “The industry’s overwhelmingly positive response to the creation of our UK Safer Gambling training was immediately followed with a wave of requests for similar engaging and comprehensive education on how to keep crime out of gambling.”
Anderson continued, “We are very pleased to meet the demand for high-quality and effective training to empower those working in the UK, specifically on the important topic of how to keep crime out of gambling and protect operators, regulators, and most important, players.”
Victoria Reed, Founder and Chief Executive Officer of Better Change, added, “We collaborated with experts from Grace Media, Hippodrome, Luxury Leisure, Metropolitan Gaming, and Midnite to create and present this new training. By bringing together the top experts in the industry, we are sharing the combined knowledge, experience, and expertise to ensure that the gaming industry is safe, sustainable, and fun. We invite all UK gaming organisations to register to gain access to our world-class training for all of their employees.”
Reed added, “We are proud to partner with RG24seven to deliver high-quality training to UK gambling employees. The success of the training goes beyond its high quality; it resonates with learners because it’s accessible, easy-to-use, and most importantly, created by the industry, for the industry.”
The training by RG24seven and Better Change is now available for the UK gambling industry.
The post Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees appeared first on European Gaming Industry News.
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PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE
Zitro introduces its CONCEPT cabinet line and new games at Palace Bingo & Sports Bets Casino in Nogales, along with an exciting selection of new games, as part of its ongoing collaboration with the renowned Mexican group, El Palacio de los Números.
The newly installed games—Legendary Sword, Triple Charm Journey, and Merging Fu Pots—have been designed to attract all types of players. They combine high-quality graphics, innovative mechanics, and engaging prizes.
Manuel Hernández, Regional Director of Operations for El Palacio de los Números, shared his enthusiasm: “Zitro continues to impress us with products that truly stand out. The addition of the CONCEPT cabinets and new games has been a resounding success—our players are thrilled by the unique gaming experience they deliver.”
Johnny Viveiros Ortiz, founder of Zitro, also commented: “We’re thrilled that Palace Bingo & Sports Bets Casino has again placed its trust in Zitro to enhance its entertainment offering. The combination of our CONCEPT line and new titles delivers an unmatched experience for players and drives strong results for the operator.”
The post PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE appeared first on European Gaming Industry News.
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