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Lottoland chooses MuchBetter gaming wallet for user experience, scalability and global footprint
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MuchBetter, the iGaming payments company, today announced its immediate availability to Lottoland players worldwide. Lottoland is the world’s leading online lotto operator, and enables players to bet on the world’s biggest lotteries, with the opportunity to win all the same prizes – including the jackpot. Lottoland also offers a wide range of casino, instant win and scratchcard games.
By adding MuchBetter as a new payment option, Lottoland will diversify the payments services available to its players and help it reach new players/regions. As MuchBetter’s first lottery customer, this deal is also an expansion into a new market for the payment company. Lottoland was looking for a mobile first wallet solution to give their players a convenient way to receive winnings, and chose MuchBetter as an up-and-coming alternative to traditional e-wallets. It also needed a solution which could perform well at scale, such is the high volume of transactions in the lottery industry, and found this in the MuchBetter platform which was built to handle precisely this kind of challenge.
MuchBetter’s integration with mobile and its emphasis on providing a low-touch user experience was also a key consideration, as was its approach to transaction fees. Unlike other e-wallets, MuchBetter does not charge per transaction. Instead, it charges operators on a net-deposit basis every month according to the monetary value of each player.
“The lottery is among the oldest forms of gambling in the world, but brands like Lottoland have revolutionised the experience to meet the needs and wants of today’s players, who expect more,” said MuchBetter co-founder, Jens Bader. “MuchBetter is a perfect fit for the Lottoland service and its players. Our platform provides the best user experience and, having been established in the mobile/cloud era, we have no doubt in our ability to scale up to meet tremendous demand.”
“Lottoland is growing extremely quickly and, as we expand into new regions, it’s an important part of our strategy to diversify our payment services to meet the needs of new players and ensure we have the very best options on the market today,” said Lottoland CEO Nigel Birrell. “User experience is everything to Lottoland, and an important differentiator with the rest of the market, so we needed a payment solution which shared our priorities. In MuchBetter we have a solution that provides a supreme user experience, while also doing so at scale.”
About MuchBetter:
MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.
About Lottoland:
Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win is the largest prize pay-out for any online gaming company in the world, and the biggest pay-out for Lottoland to date.
The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.
Source: Latest News on European Gaming Media Network

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NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025
Visitors to the NOVOMATIC booth #A518B will experience a portfolio designed to meet diverse operator needs, featuring the latest cabinets, game mixes, and electronic table games that exemplify NOVOMATIC’s ongoing commitment to excellence and innovation.
New highlights and classic favorites await
This year, NOVOMATIC’s booth will spotlight a dynamic selection of state-of-the-art products, with a focus on enhancing the player experience and maximizing operator performance. The DIAMOND X™ series returns with significant upgrades to its sophisticated design and powerful performance, presenting: DIAMOND X™ 1.55J QUATTRO featuring XTENSION LINK™ Volume 3, XTENSION LINK™ Volume 4, and the all-new XTENSION LINK™ Evolution. The multi-screen version DIAMOND X™ 2.32/3.32 equipped with GAMINATOR™ X5, will deliver a rich selection of entertaining game titles.
Additionally, the BLACK EDITION II series will make a remarkable appearance with BLACK EDITION II XL 2.32/3.32 showcasing the popular IMPERA LINK™ Series 2 and BLACK EDITION II 1.49J featuring both Impera PROLINK™ and the latest RISING TREASURES™. New releases will be complemented by proven classics such as MASTER SL™ 2.32/3.32 featuring the GAMINATOR™ X5.
Innovative solutions to enhance operational efficiency
Among the highlights of NOVOMATIC’s presentation will be the NOVO UNITY™ PRO, a state-of-the-art electronic table game solution with unprecedented functionality and adaptability. This ETG solution seamlessly integrates electronic live games – including Sic Bo, Baccarat, Roulette, Poker, Black Jack, and even slot games – across numerous player stations. The key benefits include customization for unique gaming experiences, the advanced management console & NOVO UNITY™ DB server as well as Tournament Mode and Simultaneous Betting/Parallel Play – where players can take part in up to three live games simultaneously, enhancing interactivity and engagement. Extra game windows on the betting screen enable guests to switch between the available games and versions.
Also on display will be the NOVOVISION™ Casino Management System, with its comprehensive suite of modules that include powerful loyalty features, TITO, cashless or single wallet solutions, advanced biometric functionalities and much more. From player recognition to secure access solutions, NOVOVISION™ sets a new standard for an efficient and secure gaming management.
Engage, experience, and innovate at G2E Asia 2025
Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, highlights the company’s enthusiasm for the event: “G2E Asia is a key platform for NOVOMATIC to demonstrate our latest innovations to the Asian market. This year, we are excited to present a diverse portfolio of cutting-edge solutions that cater to the specific needs of our customers. From the DIAMOND X™ series to the innovative NOVO UNITY™ PRO, our showcase is designed to inspire and impress. We look forward to welcoming visitors to our booth and sharing our latest advancements.”
Visit NOVOMATIC at Booth #A518B during G2E Asia 2025 to discover the future of gaming technology, tailored specifically for the Asian market.
The post NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025 appeared first on European Gaming Industry News.
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Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees
RG24seven Virtual Training, a BMM Innovation Group company, and Better Change, Positive Play advocates, today announced the launch of a new training program for UK employees dedicated to keeping crime out of gambling in the UK. The training includes new courses on Anti-Bribery and Corruption, Anti-Money Laundering, and Data Protection. The launch of the new courses continues a commitment by both organisations to bring a new, innovative approach to training for everyone working in the UK market.
Wendy Anderson, Chief Executive Officer of RG24seven Virtual, said, “The industry’s overwhelmingly positive response to the creation of our UK Safer Gambling training was immediately followed with a wave of requests for similar engaging and comprehensive education on how to keep crime out of gambling.”
Anderson continued, “We are very pleased to meet the demand for high-quality and effective training to empower those working in the UK, specifically on the important topic of how to keep crime out of gambling and protect operators, regulators, and most important, players.”
Victoria Reed, Founder and Chief Executive Officer of Better Change, added, “We collaborated with experts from Grace Media, Hippodrome, Luxury Leisure, Metropolitan Gaming, and Midnite to create and present this new training. By bringing together the top experts in the industry, we are sharing the combined knowledge, experience, and expertise to ensure that the gaming industry is safe, sustainable, and fun. We invite all UK gaming organisations to register to gain access to our world-class training for all of their employees.”
Reed added, “We are proud to partner with RG24seven to deliver high-quality training to UK gambling employees. The success of the training goes beyond its high quality; it resonates with learners because it’s accessible, easy-to-use, and most importantly, created by the industry, for the industry.”
The training by RG24seven and Better Change is now available for the UK gambling industry.
The post Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees appeared first on European Gaming Industry News.
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PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE
Zitro introduces its CONCEPT cabinet line and new games at Palace Bingo & Sports Bets Casino in Nogales, along with an exciting selection of new games, as part of its ongoing collaboration with the renowned Mexican group, El Palacio de los Números.
The newly installed games—Legendary Sword, Triple Charm Journey, and Merging Fu Pots—have been designed to attract all types of players. They combine high-quality graphics, innovative mechanics, and engaging prizes.
Manuel Hernández, Regional Director of Operations for El Palacio de los Números, shared his enthusiasm: “Zitro continues to impress us with products that truly stand out. The addition of the CONCEPT cabinets and new games has been a resounding success—our players are thrilled by the unique gaming experience they deliver.”
Johnny Viveiros Ortiz, founder of Zitro, also commented: “We’re thrilled that Palace Bingo & Sports Bets Casino has again placed its trust in Zitro to enhance its entertainment offering. The combination of our CONCEPT line and new titles delivers an unmatched experience for players and drives strong results for the operator.”
The post PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE appeared first on European Gaming Industry News.
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