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A Bahrain-based company called TIG Holdings has inked a deal with automobile giant McLaren to launch the first ever esports competition in Arabic language.
This will come after the launch of The McLaren Shadow Project – the virtual racing programme that mirrors McLaren’s real world and will have the creative back-up of UK-based motorsport agency MPA Creative.
All the three companies stated that they are eager to promote esports across the Gulf region through the McLaren Shadow Project.
There will be three components for the programme: a competition to identify, nurture and develop a talented GCC national to participate in finals, a consumer engagement attracting participants of all ages to take part in a week-long public event at the Seef Mall, Bahrain, and a road safety and driver awareness campaign.
Ben Payne, McLaren director of esports said: “This is a hugely exciting extension of the Shadow Project and we are delighted to be able to announce this partnership with TIG Holdings to engage with esports fans and competitors across the GCC.”
“As a company, McLaren has very close ties with the region and Bahrain in particular. To be able to welcome entrants from across the region and feature a GCC champion at our world finals is a real boost for the McLaren Shadow Project.”
“We are very excited to be able to announce this partnership,” added Dr Mohammed Ahmed Jumaan, co-founder and director of TIG Holdings. “Motorsport is very popular in the region, and we are harnessing that passion for racing and all things automotive to deliver a competition with broad public appeal that creates a clear path to McLaren’s world finals while educating road users across the region on key driver awareness and safety messages.”
Source: arabianbusiness.com
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