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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports Betting

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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports BettingReading Time: 3 minutes

 

Premiere Online Sportsbook Releases First-to-Market Continuous Live Betting and Play-By-Play Betting Platform for NFL Football, College Football and Other Majors Sports (NBA, MLB, NHL)

BookMaker.eu, one of the world’s premiere online sportsbooks, announced the launch of a new live wagering platform, which features a first-to-market continuous live odds platform and play-by-play sports betting product. Now, for the first time ever, sports bettors are not only able to make wagers on a game as the live action unfolds, but also make wagers on the outcomes of the play-by-play action.

“Today’s sports bettors are no longer content to just sit and wait for the game to finish before their bets are graded,” said Christian VanderLaan, Vice President of Live Betting Operations at BookMaker.eu. “And the major limitation of other live betting products presently available across the industry is that they still require a break in the action for game odds to be updated, and then, made available to bettors. Our new continuous live betting platform updates the odds as the game is live so bettors no longer have to wait for breaks in the action to make wagers on the game. Sports bettors in the 21st century want betting action that goes hand-in-hand with the game action, and our first-to-market, play-by-play product provides a new level of engagement for our users and sets a new industry standard for live sport betting on U.S. sports.”

After extensive beta testing during the 2017 season, BookMaker.eu’s live betting platform is now available and fully operational for the start of the 2018 college and NFL football season, with the play-by-play betting product available during NFL primetime games – Thursday Night Football, Sunday Night Football and Monday Night Football, specifically, as well as play-by-play (at-bat) outcomes of select MLB games this fall.  Continuously updated odds on spreads, totals and moneylines are available throughout each game. The play-by-play betting product for football includes the outcome of offensive drives, such as touchdown, field goal, no score, the outcome of the next play, such as run for gain, pass for gain, and the outcome of official reviews of contested plays, such as whether the play stands as called or if the call will be reversed by officials. BookMaker.eu has created custom proprietary software and predictive algorithms which produce the betting lines in real-time. Wagers on the BookMaker.eu live betting platform are graded within seconds of the outcome, and bettors’ accounts are credited instantly.

BookMaker.eu’s live betting platform will continuously update its odds on spreads, totals and moneylines in real-time for NFL, college football, NBA, MLB and NHL games, with single bet limits reaching as high as $20,000 for regular bettors or higher for professional bettors. Play-by-play betting limits will vary based on specific bettor’s limits and game circumstances.

Over the course of the last decade, there has been a significant shift in the sportsbook industry from pre-game betting to live in-progress betting, spurred by technological advances, social media and streaming technology, and market demand. BookMaker.eu is the first sportsbook, US or international, to launch both a truly continuous live betting platform and play-by-play betting product for US sports.

 

ABOUT BOOKMAKER.EU:
BookMaker.eu is one of the leading online sportsbooks internationally and is widely recognized by experienced bettors from Las Vegas and around the world as “Where The Line Originates”.  Since 1996, BookMaker.eu has earned its reputation as one of the only sportsbooks to welcome sharp and professional betting action by never kicking out winners and always paying customers.  BookMaker.eu is known to sportsbook directors worldwide as one of the principle market movers in the international sports betting industry, and BookMaker.eu odds are commonly relied on by land-based sportsbooks in the United States, Europe, Australia and Asia before they post their opening odds on U.S. sporting events.  BookMaker.eu is based in San Jose, Costa Rica, where online international sports betting is fully legalized; bettors are advised to know the legal status of placing sports wagers from computers in their local jurisdiction.  For more information, please BookMaker.eu or contact [email protected]

Source: BookMaker.eu


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE

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Zitro introduces its CONCEPT cabinet line and new games at Palace Bingo & Sports Bets Casino in Nogales, along with an exciting selection of new games, as part of its ongoing collaboration with the renowned Mexican group, El Palacio de los Números.

The newly installed games—Legendary Sword, Triple Charm Journey, and Merging Fu Pots—have been designed to attract all types of players. They combine high-quality graphics, innovative mechanics, and engaging prizes.

Manuel Hernández, Regional Director of Operations for El Palacio de los Números, shared his enthusiasm: “Zitro continues to impress us with products that truly stand out. The addition of the CONCEPT cabinets and new games has been a resounding success—our players are thrilled by the unique gaming experience they deliver.”

Johnny Viveiros Ortiz, founder of Zitro, also commented: “We’re thrilled that Palace Bingo & Sports Bets Casino has again placed its trust in Zitro to enhance its entertainment offering. The combination of our CONCEPT line and new titles delivers an unmatched experience for players and drives strong results for the operator.”

 

The post PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE appeared first on European Gaming Industry News.

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Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown

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The boxing world is bracing for one of the most highly anticipated matchups in recent memory as Chris Eubank Jr takes on Conor Benn at Tottenham Hotspur Stadium on Saturday, April 26th. And while punches are being thrown in the ring, Casino Kings is delivering a knockout of its own for punters and sports betting fans.

With the fight just weeks away, Casino Kings is offering 10% cashback up to £500 for all players using the promo code FIGHT – a timely promotion launched to celebrate what’s shaping up to be a blockbuster night of boxing. Whether you’re a seasoned bettor or a casual fan just along for the ride, this is the moment to put your money where your mouth is.

An Offer That Packs a Punch

The rules are simple, the reward is strong. From now until the bell rings on April 26th, Casino Kings players can claim 10% cashback on net losses, up to £500, just by entering FIGHT when they deposit.

It’s an ideal way to get in on the action – win or lose, Casino Kings has your back.

“The Eubank Jr vs. Conor Benn fight is exactly the kind of clash that gets the whole boxing world talking—and we love every second of it” said Jack, COO of Casino Kings. “At Casino Kings, boxing is in our DNA, and we’re proud to support the sport and its fans every step of the way.”

Chris Eubank Jr vs Conor Benn: A Rivalry Reignited

This fight is steeped in history. More than 30 years ago, Chris Eubank Sr and Nigel Benn went to war in two iconic clashes that defined British boxing in the 90s. Now, the sons are stepping up to write the next chapter.

Chris Eubank Jr, at 35, carries the poise and pedigree of a fighter who’s done it all, with a record of 34 wins (25 by knockout) and 3 losses. On the other side, Conor Benn, 28, arrives with an unbeaten record of 23 wins, including 14 knockouts, and a hunger to prove he belongs at the very top.

This is not just a headline bout – it’s a generational grudge match, and with the Tottenham Hotspur Stadium set to host, there’s no bigger stage for it.

For those looking to catch every moment, the main event ringwalks are expected later in the evening, with the boxing schedule kicking off at 7pm GMT. Broadcast will be available via Sky Sports Box Office, giving fans the chance to follow every jab, hook and uppercut live.

A Stacked Undercard Worth Betting On

It’s not just Eubank Jr and Benn who will be lighting up the ring. The undercard is loaded with quality, featuring some of the biggest names in British boxing:

• Anthony Yarde vs Lyndon Arthur – a battle of big hitters.

• Liam Smith vs Aaron McKenna – youth vs experience in a middleweight war.

• Chris Billam-Smith vs Brandon Glanton – cruiserweight power on full display.

• Viddal Riley vs Cheavon Clarke – an exciting clash between rising stars.

Each of these matchups brings its own drama, and savvy punters will find plenty of value across the full boxing schedule.

Why Bet with Casino Kings?

When it comes to sports betting, Casino Kings doesn’t pull its punches. Known for its slick mobile experience, lightning-fast withdrawals and generous promotions, it’s quickly become a go-to destination for UK betting fans – especially during high-profile sporting moments like this.

From Premier League football to boxing Mega fights, Casino Kings provides a seamless and secure platform to place your bets and back your favourites. With the added bonus of cashback during this promotion, there’s never been a better time to try it out.

More Than Just a Fight: A Betting Moment

There’s no denying the gravity of this showdown. Fans have waited years to see these two warriors collide. From the long-standing family feud to the build-up filled with heated words and personal stakes, the Benn vs Eubank Jr date has all the ingredients of a classic.

And for fans who like to bet, the FIGHT promo from Casino Kings adds an extra layer of excitement.

So whether you’re cheering for Eubank’s technical prowess or Benn’s ferocious energy, you can do it knowing you’ve got a 10% cashback safety net waiting for you at Casino Kings.

Key Fight Details:

• Event: Chris Eubank Jr vs Conor Benn

• Date: Saturday, April 26, 2025

• Venue: Tottenham Hotspur Stadium, London

• Start Time: 19:00 BST

• Ringwalks: 22:00 BST

• Streaming: Sky Sports Box Office

Eubank vs Benn Tickets are already in high demand, and the buzz across the boxing news circuit is building by the day.

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Offer valid until April 26th, 2025. 18+. Terms apply. Gamble responsibly.

About Casino Kings

Casino Kings is one of the UK’s leading online gaming and sports betting platforms, offering a premium experience across slots, casino, and sports betting. Known for its customer-first approach, fast payouts, and innovative promotions, Casino Kings is trusted by thousands of players looking to elevate their betting game.

The post Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown appeared first on European Gaming Industry News.

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ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

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GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.

We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.

ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.

“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.

With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.

Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.

Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.

The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.

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