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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports Betting

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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports BettingReading Time: 3 minutes

 

Premiere Online Sportsbook Releases First-to-Market Continuous Live Betting and Play-By-Play Betting Platform for NFL Football, College Football and Other Majors Sports (NBA, MLB, NHL)

BookMaker.eu, one of the world’s premiere online sportsbooks, announced the launch of a new live wagering platform, which features a first-to-market continuous live odds platform and play-by-play sports betting product. Now, for the first time ever, sports bettors are not only able to make wagers on a game as the live action unfolds, but also make wagers on the outcomes of the play-by-play action.

“Today’s sports bettors are no longer content to just sit and wait for the game to finish before their bets are graded,” said Christian VanderLaan, Vice President of Live Betting Operations at BookMaker.eu. “And the major limitation of other live betting products presently available across the industry is that they still require a break in the action for game odds to be updated, and then, made available to bettors. Our new continuous live betting platform updates the odds as the game is live so bettors no longer have to wait for breaks in the action to make wagers on the game. Sports bettors in the 21st century want betting action that goes hand-in-hand with the game action, and our first-to-market, play-by-play product provides a new level of engagement for our users and sets a new industry standard for live sport betting on U.S. sports.”

After extensive beta testing during the 2017 season, BookMaker.eu’s live betting platform is now available and fully operational for the start of the 2018 college and NFL football season, with the play-by-play betting product available during NFL primetime games – Thursday Night Football, Sunday Night Football and Monday Night Football, specifically, as well as play-by-play (at-bat) outcomes of select MLB games this fall.  Continuously updated odds on spreads, totals and moneylines are available throughout each game. The play-by-play betting product for football includes the outcome of offensive drives, such as touchdown, field goal, no score, the outcome of the next play, such as run for gain, pass for gain, and the outcome of official reviews of contested plays, such as whether the play stands as called or if the call will be reversed by officials. BookMaker.eu has created custom proprietary software and predictive algorithms which produce the betting lines in real-time. Wagers on the BookMaker.eu live betting platform are graded within seconds of the outcome, and bettors’ accounts are credited instantly.

BookMaker.eu’s live betting platform will continuously update its odds on spreads, totals and moneylines in real-time for NFL, college football, NBA, MLB and NHL games, with single bet limits reaching as high as $20,000 for regular bettors or higher for professional bettors. Play-by-play betting limits will vary based on specific bettor’s limits and game circumstances.

Over the course of the last decade, there has been a significant shift in the sportsbook industry from pre-game betting to live in-progress betting, spurred by technological advances, social media and streaming technology, and market demand. BookMaker.eu is the first sportsbook, US or international, to launch both a truly continuous live betting platform and play-by-play betting product for US sports.

 

ABOUT BOOKMAKER.EU:
BookMaker.eu is one of the leading online sportsbooks internationally and is widely recognized by experienced bettors from Las Vegas and around the world as “Where The Line Originates”.  Since 1996, BookMaker.eu has earned its reputation as one of the only sportsbooks to welcome sharp and professional betting action by never kicking out winners and always paying customers.  BookMaker.eu is known to sportsbook directors worldwide as one of the principle market movers in the international sports betting industry, and BookMaker.eu odds are commonly relied on by land-based sportsbooks in the United States, Europe, Australia and Asia before they post their opening odds on U.S. sporting events.  BookMaker.eu is based in San Jose, Costa Rica, where online international sports betting is fully legalized; bettors are advised to know the legal status of placing sports wagers from computers in their local jurisdiction.  For more information, please BookMaker.eu or contact [email protected]

Source: BookMaker.eu


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings

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Philippine eGames provider PhilWeb’s principal shareholder Gregorio Araneta Inc (GAINC) is going to sell its entire 57% stake in PhilWeb to Nexora Holdings Inc and Velora Holdings Inc for a total consideration of Php1.8 billion (US$30.8 million), representing 829,574,354 common shares.

GAINC is owned by Gregorio “Greggy” Araneta III, a member of the powerful Araneta family and the brother-in-law of Philippines President Ferdinand Marcos Jr.

Given that the transaction would involve control of more than 35% of the outstanding voting shares of PhilWeb, the buyers will be required to conduct a mandatory tender offer to remaining shareholders to acquire full control of the company as per local laws.

PhilWeb noted that the buyers are closely linked to the company, with current PhilWeb President & Director Edgar Brian K. Ng also serving as President, Chairman & a Director of Nexora, while current PhilWeb Vice Chairman and Director Crisanto Roy B. Alcid is a Director and the Treasurer of Nexora.

The post Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings appeared first on European Gaming Industry News.

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Betsson Supported Crete Half Marathon as Official Sponsor

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Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.

Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.

Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.

Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.

Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.

The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.

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DigiPlus Announces Partnership with Bayad

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DigiPlus Interactive Corp. (DigiPlus), the pioneer in digital entertainment in the Philippines, announced an exclusive partnership with Bayad, a trusted authority in bills payment services, to expand over-the-counter (OTC) or physical payment options for players of BingoPlus, ArenaPlus and GameZone.

The partnership was formally signed on October 8, 2025, led by top executives from both companies: Eusebio H. Tanco, Chairman of DigiPlus; Jasper Vicencio, President of AB Leisure Exponent Inc., a subsidiary of DigiPlus; Ray C. Espinosa, Chairman of Bayad; and Lawrence Y. Ferrer, President and CEO of Bayad. The agreement is effective immediately, making DigiPlus Bayad’s only gaming partner for OTC cash transactions.

Through this collaboration, DigiPlus customers gain access to Bayad’s extensive network of payment touchpoints, present across 800+ Bayad Center branches and Bayad Partners in malls, supermarkets and convenience stores nationwide.

Bayad is accredited by the Bangko Sentral ng Pilipinas (BSP) as an Electronic Money Issuer (EMI). DigiPlus partners only with BSP-accredited payment channels in accordance with the requirements of the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring that all player wallet transactions are processed through secure and compliant payment platforms.

BingoPlus, ArenaPlus and GameZone players can now make cash-ins or deposits through Bayad. Additional features including cash-outs or withdrawals and access through the Bayad App will be rolled out in next phases, providing DigiPlus customers with more options to manage their funds conveniently and safely.

“At DigiPlus, our priority is to deliver engaging entertainment while ensuring safe and reliable services for our players. This partnership with Bayad provides customers with more secure and convenient ways to manage their transactions, reinforcing our commitment to player protection and dependable service at every touchpoint,” said Eusebio H. Tanco, Chairman of DigiPlus Interactive Corp.

“Today, we take another meaningful step forward through our partnership with DigiPlus. Together, we’re expanding access to digital channels and offering new, engaging, and responsible ways for Filipinos to experience convenience and entertainment made possible by accessible and inclusive financial services,” said Atty. Ray C. Espinosa, Chairman of the Board at Bayad.

The Bayad payment channels partnership adds to DigiPlus’ growing customer service network and player support, which already includes its in-house 24/7 customer support, 130+ physical BingoPlus stores nationwide and a surety bond for player wallets. These expanding service touchpoints reflect DigiPlus’ continued commitment to delivering digital entertainment with safe, reliable and accessible service for Filipinos.

The post DigiPlus Announces Partnership with Bayad appeared first on European Gaming Industry News.

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