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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports Betting

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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports BettingReading Time: 3 minutes

 

Premiere Online Sportsbook Releases First-to-Market Continuous Live Betting and Play-By-Play Betting Platform for NFL Football, College Football and Other Majors Sports (NBA, MLB, NHL)

BookMaker.eu, one of the world’s premiere online sportsbooks, announced the launch of a new live wagering platform, which features a first-to-market continuous live odds platform and play-by-play sports betting product. Now, for the first time ever, sports bettors are not only able to make wagers on a game as the live action unfolds, but also make wagers on the outcomes of the play-by-play action.

“Today’s sports bettors are no longer content to just sit and wait for the game to finish before their bets are graded,” said Christian VanderLaan, Vice President of Live Betting Operations at BookMaker.eu. “And the major limitation of other live betting products presently available across the industry is that they still require a break in the action for game odds to be updated, and then, made available to bettors. Our new continuous live betting platform updates the odds as the game is live so bettors no longer have to wait for breaks in the action to make wagers on the game. Sports bettors in the 21st century want betting action that goes hand-in-hand with the game action, and our first-to-market, play-by-play product provides a new level of engagement for our users and sets a new industry standard for live sport betting on U.S. sports.”

After extensive beta testing during the 2017 season, BookMaker.eu’s live betting platform is now available and fully operational for the start of the 2018 college and NFL football season, with the play-by-play betting product available during NFL primetime games – Thursday Night Football, Sunday Night Football and Monday Night Football, specifically, as well as play-by-play (at-bat) outcomes of select MLB games this fall.  Continuously updated odds on spreads, totals and moneylines are available throughout each game. The play-by-play betting product for football includes the outcome of offensive drives, such as touchdown, field goal, no score, the outcome of the next play, such as run for gain, pass for gain, and the outcome of official reviews of contested plays, such as whether the play stands as called or if the call will be reversed by officials. BookMaker.eu has created custom proprietary software and predictive algorithms which produce the betting lines in real-time. Wagers on the BookMaker.eu live betting platform are graded within seconds of the outcome, and bettors’ accounts are credited instantly.

BookMaker.eu’s live betting platform will continuously update its odds on spreads, totals and moneylines in real-time for NFL, college football, NBA, MLB and NHL games, with single bet limits reaching as high as $20,000 for regular bettors or higher for professional bettors. Play-by-play betting limits will vary based on specific bettor’s limits and game circumstances.

Over the course of the last decade, there has been a significant shift in the sportsbook industry from pre-game betting to live in-progress betting, spurred by technological advances, social media and streaming technology, and market demand. BookMaker.eu is the first sportsbook, US or international, to launch both a truly continuous live betting platform and play-by-play betting product for US sports.

 

ABOUT BOOKMAKER.EU:
BookMaker.eu is one of the leading online sportsbooks internationally and is widely recognized by experienced bettors from Las Vegas and around the world as “Where The Line Originates”.  Since 1996, BookMaker.eu has earned its reputation as one of the only sportsbooks to welcome sharp and professional betting action by never kicking out winners and always paying customers.  BookMaker.eu is known to sportsbook directors worldwide as one of the principle market movers in the international sports betting industry, and BookMaker.eu odds are commonly relied on by land-based sportsbooks in the United States, Europe, Australia and Asia before they post their opening odds on U.S. sporting events.  BookMaker.eu is based in San Jose, Costa Rica, where online international sports betting is fully legalized; bettors are advised to know the legal status of placing sports wagers from computers in their local jurisdiction.  For more information, please BookMaker.eu or contact [email protected]

Source: BookMaker.eu


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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A Year of Life-Changing Wins: The UAE Lottery Turns One

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The UAE Lottery, the country’s first and only regulated lottery, proudly marks its first anniversary this November, celebrating a year defined by life-changing wins and unforgettable moments for thousands of participants across the UAE, alongside exceptional business growth.

Over the past year, The UAE Lottery has become a major source of excitement and anticipation for players from all walks of life. To date, it has crowned five millionaires, awarded 233 winners of AED 100,000 through Lucky Day, Lucky Chance, and Scratch Card games, and celebrated a historic AED 100 million Grand Prize, one of the largest lottery payouts in the UAE and broader MENA region.

Altogether, over 100,000 players have claimed prizes valued at more than AED 147 million, underscoring the platform’s impact and widespread national participation.

Scott Burton, Commercial Gaming Director at The UAE Lottery, said: “Our first year proved just how exciting and rewarding The UAE Lottery can be, with unforgettable wins and incredible stories from players across the UAE. The trust, enthusiasm, and remarkable moments we’ve witnessed define the experience we’re proud to offer today.”

Throughout its inaugural year, The UAE Lottery expanded its portfolio to offer players more choices than ever before. The platform now features over 20 gaming experiences, including the flagship Lucky Day Draw, popular daily games such as Pick 3, Pick 4, and Color Prediction, along with a wide selection of scratch cards and E-instant games, some of which have entry points starting from just AED 1. Scratch cards alone have already awarded five top prizes of AED 1 million, offering players both joy and transformative opportunities.

As The UAE Lottery kicks off its second year, players can look forward to new game launches, enhanced digital features, and refreshed prize structures that bring added engagement and accessibility to every experience. These developments will build on the platform’s commitment to fairness, safety, and innovation while strengthening its role as a trusted source of entertainment across the UAE.

The post A Year of Life-Changing Wins: The UAE Lottery Turns One appeared first on European Gaming Industry News.

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S8UL Esports Secures iQOO as Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 Rosters

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S8UL Esports, a global name in esports and gaming content, has onboarded high-performance smartphone brand iQOO as the Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 rosters. With this strengthened alliance, iQOO deepens its commitment to supporting India’s top esports talent while S8UL further accelerates its multi-title expansion ahead of a landmark competitive season.

iQOO has supported the growth of Indian esports for several years, working closely with top teams and major tournaments. Its continued association with iQOO SOUL, one of India’s leading BGMI rosters, has contributed to the team’s strong performances, including its recent win at the Chennai Esports Global Championship 2025.

Extending this support to S8UL’s newly signed rosters, the brand will equip athletes with its powerful, gaming-optimized smartphones to enhance their training and tournament preparation. As part of the partnership, the iQOO logo will feature prominently on the front of the team jerseys, and both rosters will now compete under the names iQOO S8UL Pokémon UNITE and iQOO S8UL MOBA Legends 5v5.

iQOO has been with S8UL for a long time, starting with our BGMI team, and their support has played an important role in our journey. Extending this partnership to our Pokémon UNITE and MOBA Legends 5v5 teams is a natural next step as we grow across more titles. Our focus at S8UL is to build strong, well-prepared rosters in every game we enter, and working with a partner like iQOO helps us give our players the tools they need to compete with confidence in India and internationally.,” said Animesh Agarwal, Co-founder and CEO of S8UL Esports.

S8UL’s Pokémon UNITE team, led by captain Manmohan Singh (AllMight) and comprising Rahul Sharad Lavhate (Kyurem), Deep Patel (Snowyy), Adnan Badshah (Badshahh), and Rudra Narayan Nayak (ReX), is widely regarded as the top roster in the South Asia region. The team has claimed three regional championships in the last three years and has consistently represented India on the international stage at the Pokémon UNITE World Championship.

The organization’s newly signed MOBA Legends 5v5 roster arrives with a wealth of experience and an impressive track record across India’s community-led tournaments. The team includes in-game leader Mohammad Saad (Apex), Abhijeet Katkar (Abhi), Mehta Jay (J), Chirag Singh (Radium), Debasish Sana (Anti) and Anush N (Fear). Apex notably competed at the MLBB Mid Season Cup 2024 at the Esports World Cup, which featured a staggering USD 3 million (approx. INR 26.7 crore) prize pool.

The enhanced partnership with iQOO comes at a time when S8UL is rapidly scaling its multi-title presence. Earlier this year, S8UL became the first and only Indian organisation selected for the prestigious Club Partner Program of the Esports World Cup 2025, placing it among the world’s elite esports organisations.

On the content front, the organization recently won the ‘Esports Content Group of the Year’ for the fourth time in a row, while Co-Founder Animesh “8Bit Thug” Agarwal earned the title of ‘Esports Personality of the Year’ at the Esports Awards 2025, underlining the organisation’s unmatched influence across both esports and creator ecosystems.

By bringing two high-potential rosters under the iQOO S8UL banner, the organisation reinforces its drive to build winning line-ups across every title it enters. The newly branded iQOO S8UL Pokémon UNITE roster will be the first to step into action, competing at the Pokémon UNITE Asia Champions League 2026 – India from November 29.

The post S8UL Esports Secures iQOO as Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 Rosters appeared first on European Gaming Industry News.

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Deluxe Blackjack: Refined strategy meets the celebrated classic

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SA Gaming has launched Deluxe Blackjack!

Deluxe Blackjack is a classic casino game that comes with a streamlined betting flow where players can make pre-decisions well before their turn. Decisions like double down after split are also available in the game, giving more control to players.

Special payout combos are supported for the Pair side bet in Deluxe Blackjack. The payout varies depending on the Pair received. If both the rank and suit of the player’s initial hand match exactly to the dealer’s first card, the payout can be as high as 50x!

Deluxe Blackjack has a completely new design from back to front, and is definitely creating an enhanced experience for players!

Enjoy refined gaming experience from Deluxe Blackjack now:

Should you have any inquiry regarding the new product, please feel free to shoot us an email at [email protected]. Your feedback is highly appreciated and will help us to improve our ability to serve you better in the future.

The post Deluxe Blackjack: Refined strategy meets the celebrated classic appeared first on European Gaming Industry News.

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