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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports Betting

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BookMaker.eu Announces Launch of First-Ever Live Betting Products As U.S. Enters Era of Legalized Sports BettingReading Time: 3 minutes

 

Premiere Online Sportsbook Releases First-to-Market Continuous Live Betting and Play-By-Play Betting Platform for NFL Football, College Football and Other Majors Sports (NBA, MLB, NHL)

BookMaker.eu, one of the world’s premiere online sportsbooks, announced the launch of a new live wagering platform, which features a first-to-market continuous live odds platform and play-by-play sports betting product. Now, for the first time ever, sports bettors are not only able to make wagers on a game as the live action unfolds, but also make wagers on the outcomes of the play-by-play action.

“Today’s sports bettors are no longer content to just sit and wait for the game to finish before their bets are graded,” said Christian VanderLaan, Vice President of Live Betting Operations at BookMaker.eu. “And the major limitation of other live betting products presently available across the industry is that they still require a break in the action for game odds to be updated, and then, made available to bettors. Our new continuous live betting platform updates the odds as the game is live so bettors no longer have to wait for breaks in the action to make wagers on the game. Sports bettors in the 21st century want betting action that goes hand-in-hand with the game action, and our first-to-market, play-by-play product provides a new level of engagement for our users and sets a new industry standard for live sport betting on U.S. sports.”

After extensive beta testing during the 2017 season, BookMaker.eu’s live betting platform is now available and fully operational for the start of the 2018 college and NFL football season, with the play-by-play betting product available during NFL primetime games – Thursday Night Football, Sunday Night Football and Monday Night Football, specifically, as well as play-by-play (at-bat) outcomes of select MLB games this fall.  Continuously updated odds on spreads, totals and moneylines are available throughout each game. The play-by-play betting product for football includes the outcome of offensive drives, such as touchdown, field goal, no score, the outcome of the next play, such as run for gain, pass for gain, and the outcome of official reviews of contested plays, such as whether the play stands as called or if the call will be reversed by officials. BookMaker.eu has created custom proprietary software and predictive algorithms which produce the betting lines in real-time. Wagers on the BookMaker.eu live betting platform are graded within seconds of the outcome, and bettors’ accounts are credited instantly.

BookMaker.eu’s live betting platform will continuously update its odds on spreads, totals and moneylines in real-time for NFL, college football, NBA, MLB and NHL games, with single bet limits reaching as high as $20,000 for regular bettors or higher for professional bettors. Play-by-play betting limits will vary based on specific bettor’s limits and game circumstances.

Over the course of the last decade, there has been a significant shift in the sportsbook industry from pre-game betting to live in-progress betting, spurred by technological advances, social media and streaming technology, and market demand. BookMaker.eu is the first sportsbook, US or international, to launch both a truly continuous live betting platform and play-by-play betting product for US sports.

 

ABOUT BOOKMAKER.EU:
BookMaker.eu is one of the leading online sportsbooks internationally and is widely recognized by experienced bettors from Las Vegas and around the world as “Where The Line Originates”.  Since 1996, BookMaker.eu has earned its reputation as one of the only sportsbooks to welcome sharp and professional betting action by never kicking out winners and always paying customers.  BookMaker.eu is known to sportsbook directors worldwide as one of the principle market movers in the international sports betting industry, and BookMaker.eu odds are commonly relied on by land-based sportsbooks in the United States, Europe, Australia and Asia before they post their opening odds on U.S. sporting events.  BookMaker.eu is based in San Jose, Costa Rica, where online international sports betting is fully legalized; bettors are advised to know the legal status of placing sports wagers from computers in their local jurisdiction.  For more information, please BookMaker.eu or contact [email protected]

Source: BookMaker.eu


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot

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CryptoSlots.com, a leading crypto-only online casino launches its festive holiday promotion, “The 24 Spins of Christmas.” This unique bonus advent calendar is designed to spread cheer throughout December, offering players a new gift every week and a fresh chance to win every day until December 24th.

The promotion transforms the traditional advent calendar into an elevated gaming experience, giving players of this Bitcoin casino more than three weeks of daily opportunities to boost their winnings. From daily cash rewards to generous deposit matches and loyalty boosts, the calendar is filled with seasonal goodies, while the additional Jackpot Trigger tokens make it possible for anyone to live their dream by winning a $1,000,000 Jackpot.

“We wanted to create a holiday promotion that captures the excitement of counting down to Christmas,” said Michael Hilary, CryptoSlots Manager. “The 24 Spins of Christmas gives our players a reason to log in every day, with a rotating selection of valuable bonuses that truly add to the festive spirit.”

CryptoSlots players are invited to spin their way through December and get snowed under with winnings at this Provably Fair casino every day.

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The post CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot appeared first on European Gaming Industry News.

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SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS

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New research reveals high intent to bet, major entry of first time bettors and rising demand for personalised, trusted content ahead of the biggest World Cup in history.

Spotlight has released its World Cup 2026 Betting Outlook, presenting new insights into how fans will watch, bet and engage across the expanded 48 team, 39 day tournament.

Key findings show major shifts in fan betting behaviour:

  • 66% of planned bettors will be betting on the World Cup for the first time
  • In the US this rises sharply to 90%, signalling significant entry of new bettors into the market
  • 70% plan to place a bet, but only 7% feel confident doing so
  • 44% say late night and early morning kick off times, particularly for UK fans, will push them toward more pre match betting
  • 96% want personalised betting content tailored to their interests
  • Social media is the least trusted source of betting insight

The research also highlights strong enthusiasm for the expanded tournament format itself, with 93% feeling positive about the 48 team structure and 86% planning to stay engaged throughout the full 39 day schedule.

Mark Langdon, Group Sports Director at Spotlight Sports Group, said: “The data shows that the 2026 World Cup will bring a huge wave of new and inexperienced bettors into the market. Operators that deliver simple onboarding, strong pre-match insight and personalised content will be best positioned to capture and engage this audience.”

The findings will be discussed in detail during Spotlight Sports Group’s SBC webinar Engaging Audiences During the 2026 World Cup on Thursday 4 December at 2pm GMT.

 

About the research

The survey gathered responses from 600 sports fans across the UK, US and LATAM.

The post SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS appeared first on European Gaming Industry News.

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Playson debuts dynamic new feature in Tornado Power: Hold and Win

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Tornado Feature and dynamic Thunder Bonus Feature enrich both Main Game and Bonus play

Playson, the accomplished digital entertainment supplier, has unleashed a whirlwind of excitement with Tornado Power: Hold and Win, introducing a new Tornado Feature and enhanced payouts.

The 3×4, 10 payline slot features immersive visuals with old-school charm, as the untamed gameplay is further enhanced by a new Tornado Feature, which can be randomly triggered whenever a Thunder Bonus Symbol lands during the Main Game or Bonus Game.

Once active, multipliers of up to an impressive 20x may activate as well as Bonus Symbols to increase the likelihood of triggering the Thunder Bonus Feature or Hold and Win Bonus Game.

When both a Bonus Symbol and Thunder Bonus Symbol lands on the reels, the Thunder Bonus Feature comes into action. The feature collects the values of all Bonus Symbols in play, including four in-game Jackpot Symbols, before adding them to the winnings for the spin in the Main Game or Total Win in the Bonus Game.

Landing at least one Bonus Symbol on each reel grants access to the Hold and Win Bonus Game, where players benefit from only Bonus and Thunder Bonus symbols for the entirety of the round. In a striking twist to bonus play, up to four Thunder Bonus Collect symbols can land on the centre reel, further amplifying the win potential on offer.

Additional entry to the Bonus Game is also boosted by the Pile of Gold Feature. Any Bonus Symbols that land on the reels during the main game can randomly trigger the feature, which sees Bonus and Thunder Bonus Symbols added to the grid in quantity enough to activate the Bonus Game.

This latest release demonstrates Playson’s ability for developing unique mechanics that enhance player engagement based on data-driven insights.

Anton Ivannikov, CPO at Playson, said:Tornado Power: Hold and Win showcases our commitment to elevating the Hold and Win experience with engagement-boosting mechanics that genuinely move the needle. The new Tornado Feature introduces a fresh layer of dynamism to gameplay, giving players more ways to interact with bonus elements and enjoy heightened win potential.

“It’s a strong reflection of our data-led approach to development, and we’re confident it will resonate across a variety of markets.”

The post Playson debuts dynamic new feature in Tornado Power: Hold and Win appeared first on European Gaming Industry News.

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