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Enteractive Breakfast Briefing: The responsible approach to customer engagement within the iGaming industry

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Marketing in the aftermath of GDPR and being ahead of the game for ePrivacy Regulation

 

Malta, Wednesday 5th September 2018: Leading provider of retention solutions, Enteractive, is holding a Breakfast Briefing later this month, which will explore the most effective and safest ways for iGaming operators to engage with their customers following the enforcement of GDPR.

Taking place on Wednesday 12th September at the Palace Hotel in Malta, Enteractive CEO Mikael Hansson will chair the discussion, with Think Privacy legal expert Alexander Hanff and FAST TRACK Co- Founder Simon Lidzén joining the panel.

The guest speakers will examine the immediate fallout following GDPR’s requirement for valid consent when companies contact their customer base, which in some markets has resulted in an 80% loss of a marketing database. Both industry professionals will highlight alternative legal options to consider when sending and handling marketing material.

In addition, the panel will also be looking into how operators should be preparing themselves for the upcoming EU ePrivacy Regulation (ePR), which will impact those who engage in electronic direct marketing and is likely to be enforced in 2019.

Enteractive CEO Mikael Hansson said: “There’s no doubt that GDPR has had a major impact on the iGaming industry, and with further regulatory changes in the pipeline, the way in which operators communicate with their customers will become increasingly scrutinised.

“Obtaining valid consent can be difficult to obtain and brings a number of risks to operators, including the severe loss of a marketing database.

“Our latest Breakfast Briefing aims to examine the current climate and highlight the safest and most effective ways for companies to talk to their customers, ensuring they are compliant with the new rules and avoid hefty fines.”

The Enteractive Breakfast Briefing will take place on Wednesday 12th September at The Palace Hotel Sliema, Malta, 8.30am.

If you are interested in attending the event, please email Carla Formosa at [email protected]

 

 

About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Kindred, Betsson Group and Gaming Innovation Group. For more information on our, please contact Andrew Foster at [email protected]

 

About Think Privacy
Think Privacy AB is a consultancy and solutions provider for organisations seeking to embrace privacy and data protection. Our skills and expertise span legal, technical and political sectors with a track record in change management, lobbying, development, advisory roles, legal and compliance – making us the perfect match for any organisation looking for help on privacy and data protection matters.

 

About FAST TRACK
Three partners with 40+ years in i -gaming came together to build FAST TRACK. It was founded on the basic principle – To simplify everything required to set up your own online casino. The FAST TRACK team tears down all legal, operational & technology barriers, delivering a one stop shop for anyone starting an online casino. They deliver a turnkey solution with full managed services & technology that gets their clients quick to the market with an industry leading product.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE

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Zitro introduces its CONCEPT cabinet line and new games at Palace Bingo & Sports Bets Casino in Nogales, along with an exciting selection of new games, as part of its ongoing collaboration with the renowned Mexican group, El Palacio de los Números.

The newly installed games—Legendary Sword, Triple Charm Journey, and Merging Fu Pots—have been designed to attract all types of players. They combine high-quality graphics, innovative mechanics, and engaging prizes.

Manuel Hernández, Regional Director of Operations for El Palacio de los Números, shared his enthusiasm: “Zitro continues to impress us with products that truly stand out. The addition of the CONCEPT cabinets and new games has been a resounding success—our players are thrilled by the unique gaming experience they deliver.”

Johnny Viveiros Ortiz, founder of Zitro, also commented: “We’re thrilled that Palace Bingo & Sports Bets Casino has again placed its trust in Zitro to enhance its entertainment offering. The combination of our CONCEPT line and new titles delivers an unmatched experience for players and drives strong results for the operator.”

 

The post PALACE BINGO & SPORTS BETS CASINO IN NOGALES INTRODUCES ZITRO CONCEPT CABINET LINE appeared first on European Gaming Industry News.

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Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown

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The boxing world is bracing for one of the most highly anticipated matchups in recent memory as Chris Eubank Jr takes on Conor Benn at Tottenham Hotspur Stadium on Saturday, April 26th. And while punches are being thrown in the ring, Casino Kings is delivering a knockout of its own for punters and sports betting fans.

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This fight is steeped in history. More than 30 years ago, Chris Eubank Sr and Nigel Benn went to war in two iconic clashes that defined British boxing in the 90s. Now, the sons are stepping up to write the next chapter.

Chris Eubank Jr, at 35, carries the poise and pedigree of a fighter who’s done it all, with a record of 34 wins (25 by knockout) and 3 losses. On the other side, Conor Benn, 28, arrives with an unbeaten record of 23 wins, including 14 knockouts, and a hunger to prove he belongs at the very top.

This is not just a headline bout – it’s a generational grudge match, and with the Tottenham Hotspur Stadium set to host, there’s no bigger stage for it.

For those looking to catch every moment, the main event ringwalks are expected later in the evening, with the boxing schedule kicking off at 7pm GMT. Broadcast will be available via Sky Sports Box Office, giving fans the chance to follow every jab, hook and uppercut live.

A Stacked Undercard Worth Betting On

It’s not just Eubank Jr and Benn who will be lighting up the ring. The undercard is loaded with quality, featuring some of the biggest names in British boxing:

• Anthony Yarde vs Lyndon Arthur – a battle of big hitters.

• Liam Smith vs Aaron McKenna – youth vs experience in a middleweight war.

• Chris Billam-Smith vs Brandon Glanton – cruiserweight power on full display.

• Viddal Riley vs Cheavon Clarke – an exciting clash between rising stars.

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More Than Just a Fight: A Betting Moment

There’s no denying the gravity of this showdown. Fans have waited years to see these two warriors collide. From the long-standing family feud to the build-up filled with heated words and personal stakes, the Benn vs Eubank Jr date has all the ingredients of a classic.

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The post Casino Kings Unleashes Knockout Sports Betting Offer for Eubank Jr vs Benn Showdown appeared first on European Gaming Industry News.

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ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

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GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.

We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.

ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.

“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.

With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.

Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.

Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.

The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.

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