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Enteractive Breakfast Briefing: The responsible approach to customer engagement within the iGaming industry

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Marketing in the aftermath of GDPR and being ahead of the game for ePrivacy Regulation

 

Malta, Wednesday 5th September 2018: Leading provider of retention solutions, Enteractive, is holding a Breakfast Briefing later this month, which will explore the most effective and safest ways for iGaming operators to engage with their customers following the enforcement of GDPR.

Taking place on Wednesday 12th September at the Palace Hotel in Malta, Enteractive CEO Mikael Hansson will chair the discussion, with Think Privacy legal expert Alexander Hanff and FAST TRACK Co- Founder Simon Lidzén joining the panel.

The guest speakers will examine the immediate fallout following GDPR’s requirement for valid consent when companies contact their customer base, which in some markets has resulted in an 80% loss of a marketing database. Both industry professionals will highlight alternative legal options to consider when sending and handling marketing material.

In addition, the panel will also be looking into how operators should be preparing themselves for the upcoming EU ePrivacy Regulation (ePR), which will impact those who engage in electronic direct marketing and is likely to be enforced in 2019.

Enteractive CEO Mikael Hansson said: “There’s no doubt that GDPR has had a major impact on the iGaming industry, and with further regulatory changes in the pipeline, the way in which operators communicate with their customers will become increasingly scrutinised.

“Obtaining valid consent can be difficult to obtain and brings a number of risks to operators, including the severe loss of a marketing database.

“Our latest Breakfast Briefing aims to examine the current climate and highlight the safest and most effective ways for companies to talk to their customers, ensuring they are compliant with the new rules and avoid hefty fines.”

The Enteractive Breakfast Briefing will take place on Wednesday 12th September at The Palace Hotel Sliema, Malta, 8.30am.

If you are interested in attending the event, please email Carla Formosa at [email protected]

 

 

About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Kindred, Betsson Group and Gaming Innovation Group. For more information on our, please contact Andrew Foster at [email protected]

 

About Think Privacy
Think Privacy AB is a consultancy and solutions provider for organisations seeking to embrace privacy and data protection. Our skills and expertise span legal, technical and political sectors with a track record in change management, lobbying, development, advisory roles, legal and compliance – making us the perfect match for any organisation looking for help on privacy and data protection matters.

 

About FAST TRACK
Three partners with 40+ years in i -gaming came together to build FAST TRACK. It was founded on the basic principle – To simplify everything required to set up your own online casino. The FAST TRACK team tears down all legal, operational & technology barriers, delivering a one stop shop for anyone starting an online casino. They deliver a turnkey solution with full managed services & technology that gets their clients quick to the market with an industry leading product.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT Digital is ready for another successful SiGMA Africa show

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EGT Digital has prepared well for its second participation in SiGMA Africa. On March 11th and 12th, the exhibition attendees will have the opportunity to get acquainted with its compelling product selection, which the company will showcase together with EGT on stand 10P.
The Bulgarian provider will reveal the captivating world of over 120 in-house developed casino games, offering a wide diversity of themes, numerous bonuses, and great entertainment.
EGT Digital’s iGaming platform X-Nave will also be on display to demonstrate its 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway. All of them can be both part of the complete solution or operate independently, as they allow integration with third-party providers’ developments.
The Gaming Aggregator will introduce over 13 000 titles from more than 130 providers. It will also demonstrate features like the Buy Bonus, Hot and Cold games category, giving live RTP insights, as well as numerous functionalities for content personalization.
X-Nave’s Sport Product will show a number of new features, aiming to offer users a faster and better betting experience. The operators will be able to become familiar with more functionalities and tools, providing them with detailed information about players’ preferences and behavior and enabling them to further customize their offerings.
The guests will also have the chance to learn more about the CRM Engine’s numerous player management tools and bonus features. The Gamification and loyalty and Player Journey modules will present their redesign.
EGT Digital’s Payment Gateway will also be available to operators, including a rich variety of payment methods. It will demonstrate new options like deposit repeat, bonus selection, and two-factor authentication for higher security.
“I am very glad that we will take part in SiGMA Africa once again, as this event gives us the excellent opportunity to build on our existing partnerships in the region and reach out to many potential new customers who can see and try out our iGaming solutions on-site,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “In addition, we are looking forward to the SiGMA Africa Awards, where EGT Digital is a finalist in the Best Slot Game Provider 2025 category.”

The post EGT Digital is ready for another successful SiGMA Africa show appeared first on European Gaming Industry News.

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Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch

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Award-winning Stakelogic Unveils Branded 7-Seat Blackjack Table at Jackpot.ch, enhancing the Swiss Live Casino Experience

Stakelogic has strengthened its position in the Swiss online casino market by securing an agreement with Jackpot.ch, the online platform of Grand Casino Baden, the country’s second-leading casino.

Offering Swiss players an immersive and premium live casino experience, Stakelogic has unveiled a branded Jackpot.ch Chromakey 7-seat Blackjack table, integrated through Gamanza as part of the partnership, guaranteeing flawless gameplay and outstanding performance.

This milestone is a significant growth phase for Stakelogic in the regulated iGaming market of Switzerland. Jackpot.ch is going to offer a distinctive and exclusive gaming experience to its players with the introduction of a branded blackjack table, thus cementing its position as a leading online casino.

Stakelogic’s Chromakey technology enables highly customisable branding, allowing operators to design a unique live casino setting. The 7-seat blackjack format boosts engagement, delivering a genuine and interactive table game experience.

With its latest launch, Stakelogic has further established itself as a leading supplier of live dealer products, with further emphasis on important regulated markets. Jackpot.ch players can now enjoy a high-quality, custom branded blackjack experience, adding to the online gaming landscape in Switzerland.

Neil Tanti, Head of Sales at Stakelogic, commented: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded 7-seat Blackjack table. It demonstrates our dedication to delivering innovative live casino solutions, which are tailored to meet the requirements of our operator partners.”

Brian Christner, Chief Online Gaming at Jackpot.ch added: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience. The launch of our branded 7-seat blackjack table is a significant moment for us, as it sets a new standard for premium live casino entertainment on the market.”

The post Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch appeared first on European Gaming Industry News.

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Logifuture and Bolabet deepen partnership with addition of Zoom Soccer

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Immersive virtual product adds 30,000 extra events to leading African sportsbook

Logifuture, a leading supplier of award-winning iGaming products, has strengthened its partnership with leading African sportsbook Bolabet with the integration of Zoom Soccer.

Zoom Soccer delivers ultra-realistic virtual events for sportsbook users, delivering tens of thousands of events every month for nonstop 24/7 action. With no off-peak moments and a packed schedule that’s always relevant, Zoom ensures continuous engagement. Powered by RNG for steady margins and consistent profits, it creates a fast-paced, immersive betting experience that mirrors the excitement of real football games.

This extended partnership means Bolabet is now able to offer more than 30,000 extra pre-match and in-play betting events each month to its players in Africa.

The move follows the successful addition of Simulate – another of Logifuture’s pioneering virtual products – to the Bolabet platform in August 2024.

Niccolo Cassettari, Group Chief Business Development Officer at Logifuture, said: “We are thrilled to deepen our collaboration with Bolabet through the addition of Zoom Soccer, building on the success we have seen with our Simulate partnership.

“At Logifuture, we remain focused on delivering fast-paced and entertaining sports products, and with the expansion of Zoom Soccer, we are poised to meet that demand.

“As the need for dynamic, quick-turnaround sports content increases, particularly in emerging markets, this integration will further strengthen Bolabet’s virtual sports portfolio and offer players an unparalleled gaming experience.”

Bolabet CEO Justin Palmer said: “Bolabet aims to deliver an engaging and interactive experience for our players and it’s a pleasure to welcome Logifuture’s Zoom Soccer to our product portfolio.

“The addition of Simulate last year has been hugely popular with our players and we are sure Zoom Soccer will further enhance our players’ experience.”

The post Logifuture and Bolabet deepen partnership with addition of Zoom Soccer appeared first on European Gaming Industry News.

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