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Enteractive Breakfast Briefing: The responsible approach to customer engagement within the iGaming industry
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Marketing in the aftermath of GDPR and being ahead of the game for ePrivacy Regulation
Malta, Wednesday 5th September 2018: Leading provider of retention solutions, Enteractive, is holding a Breakfast Briefing later this month, which will explore the most effective and safest ways for iGaming operators to engage with their customers following the enforcement of GDPR.
Taking place on Wednesday 12th September at the Palace Hotel in Malta, Enteractive CEO Mikael Hansson will chair the discussion, with Think Privacy legal expert Alexander Hanff and FAST TRACK Co- Founder Simon Lidzén joining the panel.
The guest speakers will examine the immediate fallout following GDPR’s requirement for valid consent when companies contact their customer base, which in some markets has resulted in an 80% loss of a marketing database. Both industry professionals will highlight alternative legal options to consider when sending and handling marketing material.
In addition, the panel will also be looking into how operators should be preparing themselves for the upcoming EU ePrivacy Regulation (ePR), which will impact those who engage in electronic direct marketing and is likely to be enforced in 2019.
Enteractive CEO Mikael Hansson said: “There’s no doubt that GDPR has had a major impact on the iGaming industry, and with further regulatory changes in the pipeline, the way in which operators communicate with their customers will become increasingly scrutinised.
“Obtaining valid consent can be difficult to obtain and brings a number of risks to operators, including the severe loss of a marketing database.
“Our latest Breakfast Briefing aims to examine the current climate and highlight the safest and most effective ways for companies to talk to their customers, ensuring they are compliant with the new rules and avoid hefty fines.”
The Enteractive Breakfast Briefing will take place on Wednesday 12th September at The Palace Hotel Sliema, Malta, 8.30am.
If you are interested in attending the event, please email Carla Formosa at [email protected]
About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Kindred, Betsson Group and Gaming Innovation Group. For more information on our, please contact Andrew Foster at [email protected]
About Think Privacy
Think Privacy AB is a consultancy and solutions provider for organisations seeking to embrace privacy and data protection. Our skills and expertise span legal, technical and political sectors with a track record in change management, lobbying, development, advisory roles, legal and compliance – making us the perfect match for any organisation looking for help on privacy and data protection matters.
About FAST TRACK
Three partners with 40+ years in i -gaming came together to build FAST TRACK. It was founded on the basic principle – To simplify everything required to set up your own online casino. The FAST TRACK team tears down all legal, operational & technology barriers, delivering a one stop shop for anyone starting an online casino. They deliver a turnkey solution with full managed services & technology that gets their clients quick to the market with an industry leading product.
Source: Latest News on European Gaming Media Network

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ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS
Zitro is set to make a big impact at this year’s “Expo Congreso Andaluz del Juego-Luis Escribano”, which will be held in Torremolinos on September 17 and 18.
The company will showcase, for the first time in Spain, new titles for its GLARE and CONCEPT platforms, designed to maximize profitability for gaming halls and offer unparalleled gaming experiences.
Among the releases to be announced are games such as King Fu Frog, Cash Totems, Lucky Vault, Devil’s Link, Fortune Legacy, and Wonder Dream, alongside well-established titles like Triple Charm Journey and Legendary Sword, a game that has demonstrated an outstanding performance in the market. Each of these titles includes innovative features and has been designed to deliver unique gaming experiences, transforming the offerings of Spanish gaming halls.
“Expo Congreso de Torremolinos has always been a key event for Zitro, but this edition will be particularly significant for everyone. We are bringing a lineup of games debuting in Spain that are building anticipation and will undoubtedly set trends in the market. We invite everyone to visit our stand and discover the latest innovation and entertainment”, said Albert Zorrilla, General Manager of Zitro in Spain.
The post ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS appeared first on European Gaming Industry News.
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Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels
Revolver Gaming is proud to announce the launch of Pyramid of Ra, an industry-first slot title that brings a revolutionary triangular reel configuration to the iGaming world.
Set against the mystical backdrop of ancient Egypt, this highly innovative release is packed with cutting-edge features and designed to deliver a fresh, engaging, and unforgettable experience for players.
A Story of Power, Mystery, and Riches
In Pyramid of Ra, players are drawn into the world of Egypt’s most powerful deity, where the pyramid’s triangular structure comes alive as the reels themselves. This striking new layout not only sets the title apart visually but also creates a dynamic style of play that keeps the action flowing with every spin.
Why Operators Should Take Notice
Pyramid of Ra is positioned as a flagship title for Q3 2025, combining unique mechanics with highly marketable features that make it stand out in every lobby. Revolver Gaming recommends operators place the game at the top of their New Games category to capture immediate attention and maximise early traction.
Operators wishing to launch Pyramid of Ra or arrange special positioning are encouraged to get in touch with the Revolver Gaming team for setup and support.
Official Release Date
The game goes live globally on 22 September 2025, with multiple RTP variants and configurations available to suit diverse market needs.
Ryan Lazarus, Director of Partnerships at Revolver Gaming, commented: “Pyramid of Ra represents everything we strive for at Revolver – innovation, excitement, and player-first design. The triangular reel mechanic is a true industry-first and sets a new benchmark for creativity in slot games. We’re confident this release will not only delight players but also deliver strong results for our operator partners.”
Play the demo after release at revolvergaming.com/game/pyramid-of-ra/
The post Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels appeared first on European Gaming Industry News.
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Aston Villa Foundation to partner with Kaizen Foundation
The Aston Villa Foundation is pleased to partner with the Kaizen Foundation on the development of the ‘Play it Forward’ project.
The project, previously known as the ‘Playzones Programme’, will tackle inequalities in physical activity and access to facilities by funding community-led spaces.
With additional support and funding provided by the Football Foundation, the Premier League, the Professional Footballers Association, and Birmingham City Council, Kaizen Foundation will support 350 additional hours of activity to take place on outdoor mini pitches in lower socio-economic areas across Birmingham.
Kaizen Foundation funding will also contribute to the long-term sustainability of seven custodian organisations working in the heart of these areas. These organisations can apply for small grants, managed by the Aston Villa Foundation, to cover equipment costs and provide relevant training and qualification opportunities for staff and volunteers.
The Aston Villa Foundation will offer the expertise of highly skilled professionals and experts from within their team around grants and fundraising, marketing and communications, governance, monitoring, evaluation and impact, health and safety, safeguarding, and risk management. In addition to off-site spaces, the development of the Warehouse space will see two multi-use games areas, managed by the Aston Villa Foundation, built on the current broadcaster’s area of the North Stand, acting as a functioning community space on non-matchdays.
The project aligns with the Aston Villa Foundation’s commitment to their work with children, young people, and young adults, both within the immediate areas around Villa Park and the wider Birmingham population, providing a holistic landscape of opportunities to support them on their life journey.
Guy Rippon, Head of Foundation and Community at the Aston Villa Foundation, said: “We at the Aston Villa Foundation are proud to be working with an internationally recognised organisation such as the Kaizen Foundation, to continue to positively impact the lives of young people in the local vicinity of Villa Park.
“The ‘Play it Forward’ project aligns with the Kaizen Foundation’s vision and mission and the connecting and supporting pillars of our own strategy. The community and charitable sectors in Birmingham are going through their toughest period in recent history, with vast funding cuts and community need at its highest. The ‘Play it Forward’ project will empower the voluntary and community sector with their own ambitions to grow as self-sustained organisations, as well as reduce the gap in young people’s access to physical activity spaces in urban environments.”
The Kaizen Foundation is a Social Purpose Organisation, funded exclusively by Kaizen Gaming, one of the biggest GameTech companies in the world. Its vision is to serve as a catalyst for positive change on a global scale in partnership with local communities, NGOs, and private and public institutions.
The Kaizen Foundation’s goal is to foster innovation and improve all aspects of people’s lives with a focus on Society, Education, and the Environment.
Panos Konstantopoulos, President of the Kaizen Foundation, said, “Play it Forward is about creating real opportunities where they are most needed. By investing in local organisations and young people, we are not just funding projects, we are helping build stronger, self-sustaining communities. As an international foundation, it is a privilege to combine our global perspective with the Aston Villa Foundation’s local expertise to deliver meaningful impact here in Birmingham and exactly where it is needed the most.”
The post Aston Villa Foundation to partner with Kaizen Foundation appeared first on European Gaming Industry News.
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