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Ladbrokes roll out Racing Post Tipster content in 217 stores across Ireland
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Wednesday 29th August, 2018 – Ladbrokes have become the first high street bookmaker to roll out the Racing Post Tipster on early price screens in 217 of their stores in the Republic of Ireland and Northern Ireland. The launch follows successful trials at Punchestown Racecourse and the recent installation of a stand-alone Tipster screen in the Finglas store in Dublin.
The new deal amplifies the strength of the partnership between Ladbrokes and Racing Post, after the bookmaker used Racing Post Sport video and data football content across 2,100 shops during the 2018 World Cup.
The Tipster provides top tipping and bet prompting content for every race, every day, in Britain and Ireland. The Tipster is a plug and play solution for displaying Racing Post horseracing content in an innovative format. For each race, a selection of 14 top bet prompts will be displayed, which feature alongside a racecard, silks, up-to-date prices and race details.
The prompts are generated by expert opinion from the Racing Post Verdict to Spotlights and the ever-popular Predictor, with the ability to be configured by the time of day, the Tipster will support the next event during live racing and scroll through selected races in the morning period with key stats and bet prompting information.
Racing Post Head of Retail, Alan Pepperell, spoke about the ease of access to information now available for customers in store: “We’re delighted to be working with Ladbrokes across both the Republic of Ireland and Northern Ireland. The Tipster displays give punters the opportunity to get live content from expert tipsters across every race in Britain and Ireland, meaning customers have more information in store than ever before.’’
Philip Chubb, Head of Retail and Product, Ladbrokes Ireland expressed his delight at the continued collaboration: “By collaborating with Racing Post B2B we have integrated their market leading racing Tipster product into our in-shop early price screen service to provide Ladbrokes Ireland customers with a hugely improved experience. This makes for a truly unique EPS and one that we believe is now market-leading in the UK and Ireland by some distance.
“This has been a customer-led project and we are delighted that we can now offer our customers a product that combines the trusted expertise of Racing Post with our own unrivalled value proposition.”
Racing Post B2B:
Racing Post B2B caters for all digital content requirements across web, mobile, tablet and retail. More than just a data provider – raw data is enhanced with the best and most recognisable content authored by the biggest names in sports betting.
Source: Latest News on European Gaming Media Network

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Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025
The Global Regulatory Awards 2025 have recognised Soft2Bet and its leadership in four categories, reflecting the group’s B2B excellence, rigorous compliance culture, and clear commitment to responsible gaming and player protection.
For nine years, Soft2Bet has focused on competitive markets and built compliance into the product from day one. In-house controls and training, backed by real-time monitoring, give regulators and partners clear, auditable outcomes. MEGA extends this approach into gameplay, using innovative mechanics that merge engagement with responsibility, ensuring marketing impact and safer gaming go hand in hand.
Over the past 12 months, the industry has seen the strength of Soft2Bet’s compliance team, expertise and leadership across the EU and North America. Soft2Bet’s in-house approach brings together market-specific AML and RG controls, proprietary training and QA, and real-time monitoring, with MEGA embedding these safeguards directly into the player experience.
Also, David Yatom Hay, General Counsel, was recognised for Regulatory Lawyer or In-House Counsel of the Year, reflecting his major contribution to company processes and partnerships, his strong commitment to player protection and compliance, and his wider work for the industry through articles, keynotes, and the panel and roundtable discussions that help set safer standards.
“These shortlists reflect years of rigorous work by our Legal and Compliance teams in close partnership with our product, platform, innovation, expansion and partnerships teams. We run a compliance-first operation because it protects players and gives regulators and partners certainty. – stated David Yatom Hay, General Counsel of Soft2Bet – By building our own systems and training, and by operating a self-sufficient department that handles most matters in-house with minimal reliance on external counsel, we give the business speed, clarity and accountability.”
Operating in 11 jurisdictions and holding 19 licences, Soft2Bet treats compliance as a strategic discipline embedded in every team. Rather than outsourcing, the company builds its own tools, training and monitoring systems tailored to each market and customer profile. This self-developed ecosystem enables swift updates to AML and RG controls, targeted risk management and clear audit trails.
MEGA, Soft2Bet’s Motivational Engineering Gaming Application, is central to this model. MEGA supports real-time oversight of session length, spend patterns and betting limits, while localised missions and challenges encourage healthy play. By integrating responsible gambling into the product experience, MEGA makes protection intuitive and helps partners lift retention and lifetime value without compromising safety.
The post Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025 appeared first on European Gaming Industry News.
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From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.
The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly.
Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”
Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”
In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.
SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.
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Swintt increase German market profile with new NOVOLINE deal
Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.
One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.
A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.
As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.
Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.
David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.
“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”
Florian Hermann, Managing Director at NOVOLINE.DE, said: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.
“We’re confident that our customers will love the SwinttPremium titles added to our offering .”
The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.
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