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MoneyMatrix powers latest Genesis Global brand with Trustly’s Pay N Play Technology
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Malta, August 28th, 2018 – MoneyMatrix is delighted to announce the launching of Spela.com, the latest Genesis Global brand to hit the market.
The launch represents a landmark deal for MoneyMatrix and Genesis, with Spela.com being the first client to launch an entirely new site with Trustly’s Pay N Play, delivered via MoneyMatrix next generation processing platform. Spela offers a seamless user experience, instant withdrawals and no registration requirements.
The addition of Pay N Play to MoneyMatrix Global Payments Coverage provides Operators with a choice of over 150 payment methods. Trustly’s “no-registration” functionality will enable Spela players to enjoy their favorite games by making a deposit via their online bank while the system collects data available from the player’s bank account, thus simplifying the registration process. At the same time, operators stay KYC compliant without needing to chase players for personal details as all this is captured and managed holistically, with other payment methods, through MoneyMatrix sophisticated back-office.
“We are excited to launch Spela.com as our new brand tailored to the Scandinavian market. We will use the advanced technology of Pay and Play powered by Trustly, combined with the power of the MoneyMatrix PSP platform. With instant deposit and withdrawals payment technology, and with Genesis vast experience in UI/UK and CRM, we are positive that we can provide the ultimate player experience” commented Ariel Reem, Genesis CEO.
Sandra Barton, MoneyMatrix CEO, on partnership: “This integration further validates our strategy of providing specialised payment options to Tier 1 and 2 operators in international markets. MoneyMatrix is the next generation of processing platform and we are now processing over 100m EURO monthly.”
“Our next generation, all-encompassing platform is a cost-effective operational enabler for operators to do business their way and stay in control of the payment process. Irrespective of their market focus, or who they want to target or how they want to operate, MoneyMatrix is the specialist partner to help them achieve success.” added Sandra B.
About Genesis Global:
Packed to the brim with enthusiastic, forward thinking individuals, Genesis Global is driving the way forward into the future and forefront of entertainment. Through their brands – Casino Cruise, SpinIt, Sloty, Vegas Hero, Genesis Casino, and now Spela – Genesis aims to create an extraordinary experience for both players and partners.
To their multi-brand strategy, Genesis provide a fully segmented, real time data approach that it tailored to the target audience. There is no better experience than a personalised experience, and Genesis strive to provide this level of entertainment consistently, to every single one of their customers. Born in 2014, Genesis Global Limited is a company incorporated in Malta and holds licences in several gaming jurisdictions.
About MoneyMatrix:
MoneyMatrix is the next generation of processing platform that encompasses all of an operators’ payment processing and risk management needs. Offering more than 150 plus payment options, MoneyMatrix makes international processing simple and accessible. Utilising the best of breed technologies, MoneyMatrix can provide payment routing, risk management and KYC solutions globally through a single integration.
Based in St. Julians Malta, MoneyMatrix is licensed by the Malta Financial Services Authority and is PCI Level 1 Certified. MoneyMatrx is part of the EveryMatrix group of companies.
For more information visit www.moneymatrix.com or contact us via [email protected]
Source: Latest News on European Gaming Media Network

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Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025
The Global Regulatory Awards 2025 have recognised Soft2Bet and its leadership in four categories, reflecting the group’s B2B excellence, rigorous compliance culture, and clear commitment to responsible gaming and player protection.
For nine years, Soft2Bet has focused on competitive markets and built compliance into the product from day one. In-house controls and training, backed by real-time monitoring, give regulators and partners clear, auditable outcomes. MEGA extends this approach into gameplay, using innovative mechanics that merge engagement with responsibility, ensuring marketing impact and safer gaming go hand in hand.
Over the past 12 months, the industry has seen the strength of Soft2Bet’s compliance team, expertise and leadership across the EU and North America. Soft2Bet’s in-house approach brings together market-specific AML and RG controls, proprietary training and QA, and real-time monitoring, with MEGA embedding these safeguards directly into the player experience.
Also, David Yatom Hay, General Counsel, was recognised for Regulatory Lawyer or In-House Counsel of the Year, reflecting his major contribution to company processes and partnerships, his strong commitment to player protection and compliance, and his wider work for the industry through articles, keynotes, and the panel and roundtable discussions that help set safer standards.
“These shortlists reflect years of rigorous work by our Legal and Compliance teams in close partnership with our product, platform, innovation, expansion and partnerships teams. We run a compliance-first operation because it protects players and gives regulators and partners certainty. – stated David Yatom Hay, General Counsel of Soft2Bet – By building our own systems and training, and by operating a self-sufficient department that handles most matters in-house with minimal reliance on external counsel, we give the business speed, clarity and accountability.”
Operating in 11 jurisdictions and holding 19 licences, Soft2Bet treats compliance as a strategic discipline embedded in every team. Rather than outsourcing, the company builds its own tools, training and monitoring systems tailored to each market and customer profile. This self-developed ecosystem enables swift updates to AML and RG controls, targeted risk management and clear audit trails.
MEGA, Soft2Bet’s Motivational Engineering Gaming Application, is central to this model. MEGA supports real-time oversight of session length, spend patterns and betting limits, while localised missions and challenges encourage healthy play. By integrating responsible gambling into the product experience, MEGA makes protection intuitive and helps partners lift retention and lifetime value without compromising safety.
The post Soft2Bet brand and Leadership nominated by Global Regulatory Awards 2025 appeared first on European Gaming Industry News.
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From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.
The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly.
Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”
Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”
In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.
SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.
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Swintt increase German market profile with new NOVOLINE deal
Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.
One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.
A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.
As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.
Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.
David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.
“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”
Florian Hermann, Managing Director at NOVOLINE.DE, said: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.
“We’re confident that our customers will love the SwinttPremium titles added to our offering .”
The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.
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