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MoneyMatrix powers latest Genesis Global brand with Trustly’s Pay N Play Technology

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Malta, August 28th, 2018 – MoneyMatrix is delighted to announce the launching of Spela.com, the latest Genesis Global brand to hit the market.

The launch represents a landmark deal for MoneyMatrix and Genesis, with Spela.com being the first client to launch an entirely new site with Trustly’s Pay N Play, delivered via MoneyMatrix next generation processing platform. Spela offers a seamless user experience, instant withdrawals and no registration requirements.

The addition of Pay N Play to MoneyMatrix Global Payments Coverage provides Operators with a choice of over 150 payment methods.  Trustly’s “no-registration” functionality will enable Spela players to enjoy their favorite games by making a deposit via their online bank while the system collects data available from the player’s bank account, thus simplifying the registration process. At the same time, operators stay KYC compliant without needing to chase players for personal details as all this is captured and managed holistically, with other payment methods, through MoneyMatrix sophisticated back-office.

We are excited to launch Spela.com as our new brand tailored to the Scandinavian market. We will use the advanced technology of Pay and Play powered by Trustly, combined with the power of the MoneyMatrix PSP platform. With instant deposit and withdrawals payment technology, and with Genesis vast experience in UI/UK and CRM, we are positive that we can provide the ultimate player experience” commented Ariel Reem, Genesis CEO.

Sandra Barton, MoneyMatrix CEO, on partnership: “This integration further validates our strategy of providing specialised payment options to Tier 1 and 2 operators in international markets. MoneyMatrix is the next generation of processing platform and we are now processing over 100m EURO monthly.”

“Our next generation, all-encompassing platform is a cost-effective operational enabler for operators to do business their way and stay in control of the payment process. Irrespective of their market focus, or who they want to target or how they want to operate, MoneyMatrix is the specialist partner to help them achieve success.” added Sandra B.

About Genesis Global:

Packed to the brim with enthusiastic, forward thinking individuals, Genesis Global is driving the way forward into the future and forefront of entertainment. Through their brands – Casino Cruise, SpinIt, Sloty, Vegas Hero, Genesis Casino, and now Spela – Genesis aims to create an extraordinary experience for both players and partners.

To their multi-brand strategy, Genesis provide a fully segmented, real time data approach that it tailored to the target audience. There is no better experience than a personalised experience, and Genesis strive to provide this level of entertainment consistently, to every single one of their customers. Born in 2014, Genesis Global Limited is a company incorporated in Malta and holds licences in several gaming jurisdictions.

 

About MoneyMatrix:

MoneyMatrix is the next generation of processing platform that encompasses all of an operators’ payment processing and risk management needs. Offering more than 150 plus payment options, MoneyMatrix makes international processing simple and accessible. Utilising the best of breed technologies, MoneyMatrix can provide payment routing, risk management and KYC solutions globally through a single integration.

Based in St. Julians Malta, MoneyMatrix is licensed by the Malta Financial Services Authority and is PCI Level 1 Certified. MoneyMatrx is part of the EveryMatrix group of companies.

For more information visit www.moneymatrix.com or contact us via [email protected]

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NuxGame & Gamblers Connect Enter a New Partnership

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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.

This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.

The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.

Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.

By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.

This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”

The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

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Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025

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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).

This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to   creating compelling brands specifically tailored for Romanian players is highly successful.

Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.

Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”

The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.

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