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IMGL MasterClass™ – “Advertising for gambling – a new minefield for operators” will be held in Ljubljana this fall at EGC2018

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Ljubljana – 28 August 2018 – We are honored to announce a special IMGL MasterClass™ which will focus on delivering vital information for gambling operators who are facing more and more concerns when it comes to advertising their brands in regulated markets.

The special panel discussion will gave important insights on the do’s and don’ts which will shape the industry’s future when it comes to brand advertising and commercials.

The “IMGL MasterClass™ – Advertising for gambling – a new minefield for operators” panel discussion will be held during our inaugural European Gaming Congress Ljubljana, which takes places on the 16th of October at Union Grand Hotal Ljubljana.

Tickets are available at a discounted rate until the beginning of October and are limited to 100 seats. Please follow this link and reserve your seat!

The IMGL MasterClass™ in Ljubljana is specially designed and reflects the recent regulatory updates across some important European jurisdictions, such as Italy and the UK.

As it reported across multiple industry media outlets, this August, the Italian government has published its Dignity Decree, the official law that bans all forms of gambling advertisements, in the country’s Official Gazette. This is a mandatory requirement after its successful passage in the government. The gambling-related matters in the decree is mostly related to advertising, the distribution of slot machines around the country, and measures for reducing gambling addiction among Italian consumers of both land-based and online gambling products.

According to industry stakeholders, the new regime would not help Italy reduce the number of gambling addicts and people with problem gambling behaviour, but would rather have a counterproductive effect that would result in the growth of the black market.

Such is the case in the UK as well, where the UK’s Gambling Commission has also released a new set of updated rules regarding advertising, which are more stringent and tougher than the older set of rules. The new rules are set to come into effect from October 31 this year. The new rules empower the commission to sanction operators who break advertising rules and even impose fines.

Gambling companies will also face action for advertising failings by third-party affiliates, while the commission can also punish operators that send “spam” marketing emails or texts.

The IMGL Masterclass will focus on bringing the lastest information about responsibility as well as liability for different advertising channels. The panel discussion is highly awaited and it is a must-attend for operators. Given the fact that for example, operators were fined for advertising conducted by their affiliates, great caution is required. The total ban by Italy bears the risk to set an example for other jurisdictions. What are the solutions that can be found for the gambling industry to avoid high risks and excessive restrictions on advertising? Make sure you attend this MasterClass in Ljubljana.

You can view the full agenda on the following link.

Already confirmed speakers of the panel are Quirino Mancini (Tonucci & Partners) and Chris Elliott (Wiggin). The panel will be moderated by Dr. Joerg Hofmann (MELCHERS Law)

Make sure you register your seat in time to benefit of the great lineup of speakers that will share their knowledge for operators and industry connected companies about France, Spain, Italy, Malta, Portugal, Slovenia, Austria, Croatia, Serbia, Montenegro, Greece, Bosnia and Herzegovina, Liechtenstein, Monaco, Netherlands and Belgium.

Full detail about the event can be found on the official website of the event: https://europeangamingcongress.com/

Register here!

About the IMGL MasterClass™

The IMGL Masterclass is a conference format offered by the IMGL at international gaming events, including trade shows and conferences organized by others. IMGL provides the content and the expertise of our esteemed members and invited panelists – who share their knowledge with participants of the conference, network with each other, and enter into discussions on how to shape the future of gaming law on an international scale.

The IMGL Masterclass panelists include gaming experts — regulators, attorneys, industry executives, and educators — providing guidance regarding evolving issues in the gaming industry that are of interest to legislators, regulators, and others in the industry. Effectively, the IMGL Masterclass provides a platform beyond the yearly IMGL conferences for bringing together leading experts in the industry, legal advisers, and regulators in our global network.

IMGL Masterclasses stand for high-level discussions and interchange among experts. They strive to present only the best quality speakers and moderators — and the most up-to-date and relevant content in the IMGL Masterclass panels.

More details about IMGL can be found on the following website: https://www.imgl.org/


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet Foundation Fuels US Growth Through Gamification and Innovation

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In the dynamic world of US iGaming, where the competition is fierce and consumer expectations are high, one element has become crucial to success: gamification. It’s no longer just a feature but necessary for driving user engagement, retention, and growth. Amid this challenge, the Soft2Bet Foundation has positioned itself as a catalyst for innovation, ensuring the brand’s rapid expansion in the US market.

With a focus on gamified engagement at the core of its product development, Soft2Bet isn’t just entering the US—it’s embedding itself into the fabric of the region’s gaming ecosystem.

The Soft2Bet Foundation is key in this approach, driving long-term growth while balancing regulatory compliance.

Introducing the Soft2Bet Foundation

The Soft2Bet Foundation is a crucial link between the company’s internal research and development and external stakeholders.

Acting as a think tank and an implementation hub, the Foundation ensures a seamless flow of innovation from concept to market implementation, refining Soft2Bet’s offerings and driving long-term growth.

Mission-Driven Innovation

At the heart of the Foundation’s mission is the goal of driving responsible gamification. This encompasses not just creating entertaining experiences but also ensuring that these experiences are fair, safe, and aligned with market-specific regulations—particularly as Soft2Bet looks to grow its presence in tightly regulated markets like the US.

By facilitating collaboration, the Foundation allows Soft2Bet to refine and optimize its offerings, ensuring compliance while pushing the envelope of what’s possible within the iGaming industry.

Soft2Bet’s Approach to Gamification

The Foundation’s influence is most visible in the company applying gamification beyond superficial mechanics.

Creating Personalized Journeys

Rather than layering achievements or badges on top of existing content, Soft2Bet designs the player experience from the ground up, blending real-time interaction, adaptive content, and tier-based reward systems to improve retention and lifetime value.

Features Engineered for Performance

Gamification features currently being rolled out include:

  • Personalized daily challenges tailored to player behavior
  • Engagement loops tied to real money and social activity
  • Reputation-based leaderboards designed for regulatory alignment
  • Integrated loyalty economies mapped to acquisition KPIs

This infrastructure delivers measurable value—not just for users but also for operators and partners who need modular, compliant solutions that scale.

Why the US Is Key to Soft2Bet’s Expansion Strategy

The US market represents a rapidly growing opportunity in the iGaming industry, where consumer expectations and regulatory frameworks continuously evolve. Soft2Bet’s strategic focus ensures it capitalizes on this dynamic market to build a long-term presence.

Understanding Regional Nuance

The Soft2Bet Foundation’s research division has dedicated significant resources to understanding the various nuances of the US market.

Focusing on states like New Jersey, Pennsylvania, and Michigan, Soft2Bet has developed market-specific insights that allow for product readiness across multiple jurisdictions. This data-driven approach ensures that Soft2Bet’s platforms are engaging and compliant with state regulations from day one.

Building with Compliance in Mind

Navigating US regulatory frameworks can be daunting, but Soft2Bet’s model includes a streamlined compliance strategy. Soft2Bet has implemented a robust model that partners with local regulatory experts and US-based technology providers to ensure compliance across fragmented state laws.

This allows for rapid deployment while maintaining adherence to strict state-specific gaming regulations. By collaborating with licensed US-based partners, Soft2Bet ensures its products are fully compliant and scalable without overextending its internal compliance resources.

Recent Wins and the Road Ahead

Soft2Bet’s expansion strategy is already gaining momentum. Recent initiatives include:

  • Deployment of a US-specific gamification engine for localized platforms.
  • Collaboration with university-led research groups focused on responsible gaming.
  • Licensing discussions with state-level regulators are underway for several markets.

Forward-Looking Focus

The Soft2Bet Foundation plans to continue its investment in data science, further enhancing personalized player journeys and engagement strategies.

Additionally, Soft2Bet focuses on frictionless onboarding processes and community-driven content, ensuring that every aspect of the user experience is optimized for retention and growth.

With these initiatives, Soft2Bet is positioned to succeed in the US market and redefine what it means to deliver a world-class gaming experience.

Conclusion

As the US iGaming market continues to mature, operators are facing increasing pressure to innovate quickly, stay compliant, and engage players meaningfully. Soft2Bet’s gamification-first approach, powered by the Soft2Bet Foundation, sets the stage for long-term growth.

For US-based operators and tech partners, Soft2Bet offers a blueprint for navigating the competitive landscape—blending innovation with compliance to stay ahead in an increasingly saturated sector. As Soft2Bet continues its US expansion, it will be an operator to watch for years.

Visit Soft2Bet’s official website today to explore partnership opportunities or learn more about gamification strategies that drive growth.

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ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites

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The online bingo industry is undergoing a transformative revolution, and at the forefront of this evolution are ProgressPlay and Playtech, two powerhouses in the iGaming world. Together, they are setting a new standard for innovation, engagement, and profitability in the bingo sector.

Playtech announced a landmark long-term partnership with ProgressPlay, selecting Playtech as their exclusive bingo provider. This collaboration marks a significant milestone as ProgressPlay becomes the first white-label network to launch Playtech’s cutting-edge bingo platform, which went live in December 2024.

The partnership between ProgressPlay and Playtech is a perfect synergy of innovation and expertise. ProgressPlay’s white-label bingo platform, combined with Playtech’s industry-leading bingo network, creates a best-in-class experience for operators and players alike.

The UK online bingo market is thriving, with 3.5 million players engaging in online bingo games every week and a gross gambling yield (GGY) exceeding €700 million annually. ProgressPlay and Playtech are poised to capitalise on this growth, offering operators and players an unparalleled bingo experience.

With 120+ gambling sites already on board, the success of ProgressPlay’s white-label bingo speaks for itself. This partnership is not just a milestone, it’s a vision for the future of online bingo, where innovation, engagement, and profitability come together to create a truly transformative gaming experience.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised: “With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement, and profitability.”

For operators, the platform offers scalability, increased revenue through cross-sell opportunities, and enhanced player retention thanks to engaging features and seamless gameplay.

This strategic alliance strengthens the existing relationship between the two companies, further solidifying Playtech’s position as the B2B market leader in bingo. By joining Playtech’s network, ProgressPlay gains access to the largest B2B liquidity in the market, offering players a wide variety of networked rooms and beloved bingo experiences.

ProgressPlay’s next-generation white-label bingo has officially launched across 120+ UK gambling sites, redefining how operators deliver engaging, high-performing, and scalable bingo experiences. Designed for both established operators and new brands, ProgressPlay offers a white-label bingo solution packed with innovative features that keep players entertained and coming back for more.

The platform’s key features include customisable branding, allowing operators to tailor the experience to reflect their unique identity. Multi-device play ensures a seamless experience across mobile, tablet, and desktop devices, while dynamic jackpots and exciting prize structures keep players engaged.

Enhanced social features, such as chat rooms and community-building tools, foster player interaction, and seamless integration with sportsbook, casino games, slots, and live dealer experiences creates a holistic gaming ecosystem. This isn’t just bingo, it’s next-level entertainment, profitability, and engagement.

For players, the partnership delivers variety, flexibility, and excitement. Access to a wide range of networked rooms and side games, including Playtech’s Eyecon studio slots, ensures there’s something for everyone. A smooth, responsive, and immersive experience across all devices keeps players engaged, while tailored promotions and jackpots enhance the gaming experience.

Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome ProgressPlay to the Playtech Bingo network. This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.”

The collaboration between ProgressPlay and Playtech is a testament to the power of innovation and partnership in the iGaming industry. Together, they are redefining what bingo can be, offering operators a scalable, customisable, and profitable solution while delivering players an immersive and engaging experience. The bingo revolution is here, and ProgressPlay and Playtech are leading the charge.

Itai Loewenstein, CEO at ProgressPlay, added: “We are thrilled to integrate Playtech’s innovative bingo platform into our offerings. This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”

The post ProgressPlay and Playtech Join Forces To Redefine the Future of Online Bingo And Immediately Power Bingo To Over 120 UK Gambling Sites appeared first on European Gaming Industry News.

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A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’

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Galaxsys is pleased to introduce Funny Faces: Hoglet Moglet, a cheerful and dynamic slot game designed to bring smiles and entertaining gameplay to players. Packed with playful animations, quirky characters, and unique bonuses, this new title adds a fresh and fun spin to the company’s ever-growing slot portfolio.

Vigen Safaryan, Chief Product Officer at Galaxsys, commented, “With Funny Faces: Hoglet Moglet, we wanted to create something that not only entertains but also brings a sense of adventure to every spin. The innovative mechanics and fun visuals set this game apart, offering players more than just a typical slot experience. We’ve incorporated unique features, like the Hoglet-Dice symbol and increased winning opportunities, which elevate the overall gameplay and keep players engaged.”

About the Game

Funny Faces: Hoglet Moglet is a slot game with a unique twist. After every bet, players have a chance to land the special Hoglet-Dice symbol, which moves them forward on a track that surrounds the playing board. This playful feature turns every spin into a mini adventure, adding excitement and surprises along the way. With its vibrant theme and lively animations, the game offers an interactive and engaging experience that keeps the action going.

Key Highlights That Set the Game Apart

  • External Board Game – Hoglet-Moglet

After every bet, players have a chance to land the special Hoglet-Dice symbol, which advances them along a dynamic board game path that surrounds the slot grid.

  • Bonus Game – Sticky Wilds

The “Wild” symbol, which substitutes for all other symbols, may appear in the bonus game. Unlike the regular game, where it lasts for one round, it stays on the board until the bonus round ends.

Funny Faces: Hoglet Moglet is now live and available for Galaxsys’ global network of partners.

Galaxsys is an innovative games studio with a diverse portfolio of award-winning titles. Our 30+ games portfolio, which includes instant, crash, mines, bingo, turbo, skill, and slot games, is designed with a focus on innovation, player-centric experiences, and engagement.

Guided by a commitment to creativity and quality, our games are seamlessly integrated into platforms worldwide, connecting players through a trusted network of over 150 partners. Our achievements have been recognised with numerous prestigious awards in the iGaming industry, highlighting our dedication to creating innovative games.

The post A Closer Look at Galaxsys’ New Slot ‘Funny Faces: Hoglet Moglet’ appeared first on European Gaming Industry News.

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