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Boyd Gaming Launches All-New ‘B Connected’

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LAS VEGASAug. 27, 2018– Boyd Gaming Corporation (NYSE: BYD) today announced the launch of the all-new B Connected – taking its award-winning, nationwide player loyalty program to a new level with the addition of new reward tiers and exclusive new benefits for Boyd Gaming customers.

Supplementing the benefits and perks that make B Connected the favorite program of gaming customers from coast-to-coast, Boyd Gaming is adding unique new benefits for its loyal customers, including annual cruises on Holland America Line; vacations to Las VegasHawaii, and Baha Mar Resort in the Bahamas; annual gifts of luxury jewelry and electronics; and unique and memorable trips and experiences you can’t find anywhere else.

“With the all-new B Connected, we sought to create a player loyalty program that is truly distinctive and compelling,” said Matt Ryan, Senior Vice President and Chief Marketing Officer of Boyd Gaming.  “In addition to the wide array of discounts, comps and benefits our customers have come to expect, we’ve added an incredible selection of trips and unique experiences to appropriately recognize and reward our loyal players.  From cruises to tropical getaways – and even opportunities to earn exclusive sports and entertainment experiences – now, more than ever, it’s truly ‘Good to B Connected.’”

The all-new B Connected has been expanded to five player tiers – Ruby, Sapphire, Emerald, Onyx and Titanium.  And while the rewards and perks keep growing as players move up through the tiers, B Connected offers every member a wide host of great benefits, including discounts on hotel stays, buffets and retail purchases at Boyd Gaming properties; special discounts with exclusive partners like Advantage Rent-A-Car; and access to annual Boyd Gaming promotions and contests, like Pick the Pros and Trees of Hope.

Once a tier upgrade is earned, the player immediately receives their new card – and keeps that tier level and its associated benefits through the next full calendar year.

The all-new B Connected is now available in the Las Vegas Valley at Aliante, CaliforniaFremontGold Coast, Main Street Station, The Orleans, Sam’s Town and Suncoast; in Louisiana at Amelia Belle, Delta DownsEvangeline Downs, Sam’s Town Shreveport and Treasure Chest; in Illinois at Par-A-Dice; in Indiana at Blue Chip; in Iowa at Diamond Jo Worth; and in Mississippi at Sam’s Town Tunica and IP Biloxi.  Boyd Gaming plans to roll out the program at additional properties nationwide in early 2019.

All current point balances will carry over to customers’ new B Connected accounts following the transition.

For more information about the new B Connected program, visit: www.BConnectedOnline.com.  Membership in B Connected is completely free and open to adults ages 21 and over.

About Boyd Gaming
Founded in 1975, Boyd Gaming Corporation (NYSE: BYD) is a leading geographically diversified operator of 24 gaming entertainment properties in seven states.  The Company currently operates nearly 1.4 million square feet of casino space, more than 31,000 gaming machines, 630 table games, 9,400 hotel rooms and more than 280 food and beverage outlets.  With one of the most experienced leadership teams in the casino industry, Boyd Gaming prides itself on offering its guests an outstanding entertainment experience, delivered with unwavering attention to customer service.  For additional Company information and press releases, visit www.boydgaming.com.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10

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The SOFTSWISS Game Aggregator, the industry’s largest content hub, proudly celebrates its 10th anniversary. What began as an idea to simplify casino operators’ access to games has grown into a global powerhouse in iGaming aggregation, helping clients achieve record-breaking results through innovation, expertise, and reliable solutions – all while earning trust and industry recognition.

The platform boasts an impressive library of over 35,000 titles from more than 300 game providers. It operates at near-perfect uptime of 99.999% with a 100% team commitment, providing uninterrupted service to casinos worldwide.  Available in 24 jurisdictions, the SOFTSWISS Game Aggregator maintains strong compliance across regulated markets. Recent expansions into Latin American jurisdictions, including Brazil and Peru, ensure operators can confidently enter new markets with SOFTSWISS’ gaming solutions. 

Over the past decade, the Game Aggregator has become a core operating layer for iGaming businesses, driving smarter decisions and measurable growth. The proven success of its clients, including cases of fivefold GGR growth, underscores its efficiency and tangible business impact. Continuously setting benchmarks, the solution delivers results through innovative features such as the Tournament Tool, boosting daily bet volume by an average of 22%, and Jackpot Aggregator campaigns, driving up to 50% higher player turnover.

Ivan Montik, Founder of SOFTSWISS, says: When we started ten years ago, our goal was simple – make it easier for operators to access high-quality games with seamless performance and 100% uptime. Today, the Game Aggregator has become much more than that. It’s a foundation for building sustainable iGaming projects, with data and engagement tools that directly impact business results.

A recent Kantar study confirmed SOFTSWISS as the industry leader in client loyalty, achieving the highest Net Promoter Score. Respondents highlighted reliability as the key reason for considering the company as their software provider. This strength is fully reflected in the SOFTSWISS Game Aggregator, which unites proven stability, advanced security, and round-the-clock support. With dedicated local teams and a Customer Satisfaction Score of 9/10, the Game Aggregator provides operators with a reliable and secure infrastructure, driving their iGaming business.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, shares: The strength of the Game Aggregator lies in its reliability and flexibility. With uptime close to 100%, operators trust it to handle growth across multiple brands and markets. Our tools give them the insights and features they need to compete in a fast-changing industry. This 10-year milestone is a point to reflect, but also to keep moving forward.”

The SOFTSWISS Game Aggregator earned eight prestigious awards across different regions. In 2025, it was named the Best Aggregator in Latin America and was twice recognised in Europe as Aggregator of the Year at the GamingTech Awards and SiGMA World Euro-Med Awards. Earlier accolades from EGR, SiGMA Europe, and AffPapa reflect the product’s consistent recognition by industry peers.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10 appeared first on European Gaming Industry News.

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DATA.BET Makes a Mark at SBC Summit 2025

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Successful participation highlighted by strong visibility, new launches, and industry recognition

DATA.BET, a trusted sportsbook solution supplier, delivered a strong performance and showcased an extended product range in Lisbon last week. The company’s stand became one of the most striking in the hall, and as the exhibition concluded, DATA.BET was recognized with the Rising Star in Sports Betting Innovation / Software nomination at the SBC Awards 2025.

From September 16–18, DATA.BET presented its updated portfolio covering sports, esports, and virtual sports to operators and platform providers. The stand attracted steady attention, with visitors exploring the company’s latest product updates — including creatively designed Widgets, Bet Builder, and Hot Bundles for optimized express betting.

This year, DATA.BET brought its largest on-site team to date, representing multiple areas of expertise. The expanded presence enabled the company to give visitors a comprehensive view of its end-to-end solutions and detailed technical and business insights tailored to operator needs. Throughout the summit, the team engaged in productive meetings with partners and industry experts, participated in media interviews, and facilitated valuable networking opportunities.

The company’s participation culminated in recognition at the prestigious SBC Awards 2025, where DATA.BET was honored as the Rising Star in Sports Betting Innovation / Software. Securing this category highlights DATA.BET’s rapid growth and validates its strategic expansion from esports foundations into a fully integrated sportsbook portfolio.

“SBC Summit in Lisbon was a milestone for DATA.BET — our first event where we officially presented our sportsbook solution and expanded portfolio,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “It was a valuable opportunity to demonstrate our finalized product range, integration capabilities, and powerful Widgets. Closing the event with a nomination for the Rising Star in Sports Betting Innovation / Software was a proud moment for our team — a recognition of our continuous focus on technology and commitment to enhancing the product.

The post DATA.BET Makes a Mark at SBC Summit 2025 appeared first on European Gaming Industry News.

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Play’n GO expands into high fashion with the launch of Play’n GO Shop

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In another first for the gaming giant in its 20th anniversary year, Play’n GO has extended its brand to the world of fashion with the drop of its first premium collection now available on playngoshop.com

Play’n GO, the world’s leading casino entertainment provider, has today announced that the next extension of the globally recognised brand, Play’n GO Shop, is now live.

The new fashion brand, Play’n GO Shop, launches with a curated and bespoke capsule collection called ‘Gear Up and GO’ that features classic characters and games titles from Play’n GO’s industry-leading portfolio of intellectual property.

Play’n GO fans can expect regular drops of both wearable and collectable items to coincide with seasonal changes, major game launches, retrospective items, music collaborations and more.

Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets.

“The connection between music and fashion is well known – both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.

“With Play’n GO Shop now taking its place alongside our rapidly growing Play’n GO Music brand, our characters and games will now have further room to reach new audiences.

“We couldn’t be more excited about Play’n GO Shop and have big plans for the future – the sky is truly the limit. And to all of those Play’n GO fans who email us every single day asking where they can buy a Garga…stay tuned!”

Play’n GO’s previous brand extension, Play’n GO Music, launched in late 2023. Artist collaborations on both in-game and bespoke music, in addition to driver playlists with the MoneyGram Haas F1 Team, have seen hundreds of thousands of views and streams across YouTube and Spotify to date.

Major projects such as recording the in-game music for Play’n GO’s title Hugo Legacy live with the Czech National Symphony orchestra garnering both award-wins and significant acclaim within the industry.

To find out more about Play’n GO Shop, please visit www.playngoshop.com

The post Play’n GO expands into high fashion with the launch of Play’n GO Shop appeared first on European Gaming Industry News.

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