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MGM Springfield Makes New England Debut
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Investing in the Revival of a Great American City, Massachusetts’ First Resort and Casino Brings 3,000 Permanent Jobs and New Entertainment Offerings to Region
SPRINGFIELD, Mass., Aug, 2018 — MGM Springfield, New England’s first integrated luxury resort, officially opened its doors today. The resort combines the excitement and energy of Las Vegas with the rich historical context of Springfield, a city steeped in innovation and the arts.
“Travelers seeking authentic, local experiences are rediscovering small cities across the U.S. that fuse small-town charm with the allure of big-city culture,” said Jim Murren, Chairman and CEO of MGM Resorts. “With a 375-year legacy as a major crossroads of New England, Springfield is poised to join the likes of such hidden gems with the development of MGM Springfield leading a fresh wave of rediscovery in The City of Firsts.”
Inspired to drive curiosity in local heritage for a new wave of locals and visitors, MGM Springfield’s design team incorporated architectural landmarks and hundreds of locally sourced vintage treasures into the resort. From recasting the former hotel to Presidents Polk and Buchanan into a sophisticated steakhouse to restoring a 19th century arsenal and a High Gothic-style church, the development thoughtfully merges new building with historic architecture, with a resulting aesthetic that is distinctly Springfield.
Covering three city blocks in the heart of downtown, the resort features whimsical accommodations with nods to notable locals Theodor Geisel (Dr. Seuss) and Emily Dickinson; recognized-chef restaurants by James Beard Award-winning chef Michael Mina and Adam Sobel, and Hell’s Kitchen Season 14 winner Meghan Gill; innovative lounges; a seven-screen luxury Regal Cinemas; 10-lane bowling alley within TAP Sports Bar; a Topgolf® Swing Suite; a serene spa; an expansive public art collection; A-list entertainment; and an open-air plaza activated daily with live music, pop-up-art galleries, food trucks, events and more.
The opening follows two days of festivities at the resort. Massachusetts Governor Charlie Baker, Mayor Domenic Sarno, Congressman Richard Neal and Gaming Commission Chairman Stephen Crosby joined MGM Resorts Chairman and CEO Jim Murren and MGM Springfield President Mike Mathis yesterday to commemorate the occasion and celebrate the 3,000 jobs created with the resort’s opening.
Governor Charlie Baker said, “Our Administration is excited to officially welcome MGM to Springfield and we look forward to the new economic and job opportunities this project will help bring throughout the region. This project is a major investment in the workforce and economy of Western Massachusetts, and will also provide support to several important partnerships between education centers and community organizations.”
As a surprise during the opening week, actor Mark Wahlberg stopped by to announce that he will be bringing his family’s famed Wahlburgers to the resort. It will be located on the corner of Main and Union Streets on the southeast corner of the MGM Springfield campus, and is expected to open in late 2019.
This morning, thousands of eager visitors lined Main Street to enjoy a celebratory procession featuring hundreds of MGM Springfield employees, Cirque du Soleil performers, The Minutemen UMASS Marching Band, Indian Motorcycles, Springfield Mayor Domenic Sarno, MGM Springfield executives, community partners and the Budweiser Clydesdales.
Springfield Mayor Domenic Sarno said, “I am proud and thankful of MGM’s nearly $1 billion belief, investment and partnership with our city. Here’s to continued success!”
A glimpse into MGM Springfield:
- Accommodations. MGM Springfield features 250 guestrooms including 16 suites. Design details—including factory-style paned glass and Edison bulb fixtures—harken to Springfield’s industrial roots, while eclectic artwork evokes the locale’s creative iconography, visually referencing Emily Dickinson and Dr. Seuss – such as the 1,600-square-foot Presidential Suite’s stunning hat chandelier inspired by the 500 Hats of Bartholomew Cubbins. Room reservations can be made via mgmspringfield.com. Nightly room rates start at $219.
- Gaming. Massachusetts’ first gaming resort, MGM Springfield’s 125,000-square-foot casino floor features 2,550 slot machines, 120 gaming tables, a poker room and high-limit VIP gaming lounge.
- Food & Beverage. A downtown epicurean destination, MGM Springfield offers an array of new-to-market concepts and celebrated-chef restaurants, including Italian coastal concept Cal Mare by James Beard Award-winning Chef Michael Mina and Chef Adam Sobel; fine steaks and seafood at The Chandler Steakhouse with Hell’s Kitchen season 14 winner Meghan Gill serving as executive chef; MGM’s signature TAP Sports Bar; and South End Market, a lively modern food hall boasting six casual and convenient eateries.
- Entertainment. The 8,000-seat MassMutual Center will host world tours from top artists to town beginning with Stevie Wonder on September 1. High-energy social elements like the region’s first public Topgolf Swing Suite, luxury Regal Cinemas, and TAP Sports Bar complete with a 10-lane bowling alley and arcade, bring a fun lineup of activities for all generations to downtown Springfield. The Plaza serves as an outdoor gathering space hosting interactive events designed to foster community engagement such as Beer Yoga, a pop-up art gallery by Springfield muralist John Simpson, seasonal activations and more.
- Nightlife. The art of mixology is a definitive experience across the resort at destination venues including Lobby Bar, Knox Bar and Commonwealth. From expertly crafted classics to creative libations, each beverage menu spotlights freshly pressed juices, house-made elixirs and locally sourced ingredients. Destined to be Springfield’s newest hot spot, Commonwealth Bar and Lounge features DJs or live entertainment nightly and is home to the $25,000 Indian Sidecar – made with a rare 1901 Croizet Cognac and includes an authentic Indian Motorcycle.
- Art & Culture. Drawing inspiration from the city’s legacy rich in art and culture, MGM Springfield features a curated collection from local and national artists. From large-scale sculptures to intriguing paintings, talent is displayed through dozens of commissioned and procured works throughout the resort. Mia Pearlman’s The Flying Tidings Whirled sculpture commemorates the resilience of Springfield following the devastating 2011 tornado, while contemporary artist Jeppe Hein’s bright red Bench of Expectation catches the attention of passersby in The Plaza with its winding loops and slides, inviting them for a sit or to marvel at its creativity.
- Spa & Pool. Guests and locals needing to recharge can find indulgence at MGM Springfield’s full-service spa complete with seven treatment rooms, couples’ suites and a warm design inspired by New England’s signature maritime style. A separate salon for men and women hosts an in-house barbershop – with a chair dedicated to Springfield Mayor Domenic Sarno’s dad, a longtime local barber. An 8,000-square-foot pool provides a summertime urban escape.
- Retail. MGM Springfield’s retail lineup includes Springfield-born Indian Motorcycle’s first-ever apparel boutique alongside regionally revered brands Hannoush Jewelers and Kringle Emporium, whose new flagship is located in the former French Congregational Church, originally built in 1887 and moved 600 feet to its new home.
- Meetings & Events. With approximately 34,000 square feet of versatile space, MGM Springfield’s meeting and event center features ballrooms, meeting rooms and boardrooms adjacent to a 6,200-square-foot outdoor terrace that floods pre-function areas with natural light. For indoor-outdoor space with a historical twist, guests can host events in the resort’s castle-like Armory, which was built in 1895 and restored to its current spectacular state by the MGM Resorts’ design team.
From the Basketball Hall of Fame — a shrine to the sport in its founding locale, to The Amazing World of Dr. Seuss Museum — Springfield is home to unique and unexpected cultural attractions. MGM Springfield is surrounded by landmarks such as HH Richardson Courthouse and City Hall, counting the riverfront, MassMutual Center, Symphony Hall and Union Station among its prestigious neighbors. The central downtown location allows guests to explore spontaneously or navigate a more robust travel experience aboard The Loop, a new free-to-ride transportation service linking downtown tourist spots, hotels, restaurants and cultural districts. Opening today in conjunction with the resort, The Loop connects Springfield’s most iconic sites including Union Station, State Armory, Springfield Museums, Naismith Memorial Basketball Hall of Fame and MGM Springfield.
Located just 80 miles west of Boston with immediate access to Interstate 91 and the Mass. Pike, as well as nearby Bradley International Airport in Hartford, Conn. and the Amtrak-serviced Union Station, MGM Springfield is well connected and will be easily accessible to local and global travelers.
About MGM Resorts International:
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 28 unique hotel offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company opened MGM Cotai in Macau in February 2018. It is also developing MGM Springfield in Massachusetts and debuting the first international Bellagio branded hotel in Shanghai. The 78,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.
Source: MGM Resorts International
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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.
The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly.
Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”
Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”
In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.
SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.
Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.
One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.
A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.
As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.
Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.
David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.
“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”
Florian Hermann, Managing Director at NOVOLINE.DE, said: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.
“We’re confident that our customers will love the SwinttPremium titles added to our offering .”
The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.
Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.
Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.
Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.
Clear your meeting calendar
Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.
Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”
We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.
Work together — validate your ideas
Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.
Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.
If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.
One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.
It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.
Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.
Leave time for execution
Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.
We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.
So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.
Test the product
Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.
The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.
Watch your costs
Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.
To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.
Keep your eyes open
Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.
Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.
Remember your role
Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.
And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.
That’s your work.
That’s your win.
The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.
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