Connect with us

Powered

728x90 banner available here

Latest News

Adriaan Brink (BetterBetting) and Domenico Mazzola (Altenar) to join Innovation Talks – Evolution of technology vs Gambling Regulators at CEEGC2018

Published

on

Reading Time: 3 minutes

Budapest – 27 August 2018 – With less than 30 days to go until the 3rd edition of the highly awaited CEEGC Budapest opens its doors, we are honored to announce that more heavyweights of the industry will join the already impressive speaker lineup.

On the 25th of September, The Ritz-Carlton Budapest will host some of the biggest names of the industry. Don’t miss out!

As announced earlier this year, the “Innovation Talks – Evolution of technology vs Gambling Regulators” panel discussion, will focus on the new trends in gaming which are catching on like wildfire and regulators have no idea what to do with them.

The recent announced speakers, Adriaan Brink (Founder and CEO at BetterBetting) and Domenico Mazzola (Commercial Director at Altenar) are going to join the already announced experts of the panel discussion Joakim Renman (Commercial Director at Scout Gaming Group) and Tomas Draksas (Co-founder of Edgeless).

The panel discussion is highly awaited by the registered delegates as it will be moderated by Dr. Joseph Borg (Partner at WH Partners), who has an impressive background on how regulators mind work. (Before joining WH Partners he occupied the role of Chief Regulatory Officer of the Lotteries and Gaming Authority – Malta and has also been elected Member on the Board of Trustees of the International Association of Gaming Regulators (IAGR) in 2012)

You can view the full agenda of CEEGC 2018 on the following link.

REGISTER HERE, to benefit of an exclusive extra discount of 15% for your ticket(s). Make sure to add the “CEEGC2018” promo code when registering.

The subtitle of the 2018 edition of the Central and Eastern European Gaming Conference (CEEGC) is “The age of Machine Intelligence and how regulators must keep up with technology” and the program features panel discussions about Eastern and Central European market updates, Responsible Gambling, AML, KYC, Match fixing and Innovation.

About Adriaan Brink

Brink has been a pioneer in the online gaming industry, starting the world’s first real money gambling site in 1995. His career has touched on all aspects of gambling, including lottery, casino, mah-jong, sports betting and also payment processing . Now CEO and founder of BetterBetting, he leads a blockchain concept which takes advantage of the distributed technologies offered by crypto currencies to introduce a true peer-to-peer crypto currency for betting – the BETR token.

 

About Domenico Mazzola

Domenico Mazzola is Commercial Director of Altenar, a leading sports betting software provider based in Malta. Altenar works collaboratively with licensed operators, combining proven stability with a flexible and personalised service to offer clients the highest quality online sportsbook solutions.

With a strong background in sales strategy and software development combined with rich experience working across international and European markets, Domenico is an expert in developing successful commercial strategies and establishing and maintaining long-term business relationships.

Domenico previously held the position of Head of Sales at iGamingPlatform.com, where he was responsible for developing and executing strategic plans to achieve and maximise sales targets, solidifying the company’s reputation as a leading gaming solutions provider. Prior to this, Domenico worked as Account Manager at World Match Ltd, spearheading the company’s successful long and short-term sales strategies. Domenico’s professional background also includes over eight years working as a software developer, honing his technical expertise.

A highly recognised industry figure, Domenico’s in-depth experience in both the business and technical side of the gaming industry places him in the unique position of being able to advise clients on all aspects of their gambling operations, taking into account their wider business objectives.

Make sure you grab your seat in time and attend the most prestigious boutique style gaming event which gathers C-level executives yearly in one of Europe’s most visited city.

Register here!

You can browse the full agenda and already confirmed speaker list on the following link.

Quotes about CEEGC Budapest from attending delegates

Rafal Nowak – iGaming Sales Director at Mobiyo

“A week after the Budapest Gaming CEE conferences, I’m still discussing the topics brought up there with fellow delegates. Thank you Zoltan Tundik for organizing an informative an well shaped event on this, often underestimated iGaming territory and good luck with the next one!”

Roy Pedersen – CEO & Chief Editor at All In Translations

“For All-in Translations’ 10 Year Anniversary Tour we decided to attend more smaller conferences. Zoltan and Betty are much of the reason for this. They have a unique way of giving a personal touch to the events they organise while at the same time keeping them highly relevant. CEEGC Budapest was another great example where we felt truly welcome, and at the same time it was great for business.”


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph

Published

on

Reading Time: 2 minutes

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.

The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly. 

Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”

Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”

In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.

SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.

Continue Reading

Latest News

Swintt increase German market profile with new NOVOLINE deal

Published

on

Reading Time: 2 minutes

Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.

One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.

A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.

As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.

Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.

David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.

“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”

Florian Hermann, Managing Director at NOVOLINE.DEsaid: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.

“We’re confident that our customers will love the SwinttPremium titles added to our offering .”

The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.

Continue Reading

Latest News

Where B2B Marketing Stumbles

Published

on

Reading Time: 3 minutes

 

Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.

Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.

Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.

Clear your meeting calendar

Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.

Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”

We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.

Work together — validate your ideas

Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.

Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.

If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.

One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.

It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.

Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.

Leave time for execution

Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.

We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.

So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.

Test the product

Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.

The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.

Watch your costs

Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.

To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.

Keep your eyes open

Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.

Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.

Remember your role

Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.

And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.

That’s your work.
That’s your win.

The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.