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HashCash Makes its Way into the Gaming Sector with the Launch of Blockchain Technology based Gaming Applications
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SAN FRANCISCO, AUGUST, 2018 — Blockchain has become a buzzword in the gaming sphere, and like microtransactions – a term that was equally buzzworthy – it is already being used wrongly or is being underutilized. Blockchain is a fascinating technology most known from cryptocurrency but is basically a distributed database that is extremely hard to tamper with. Its attraction for gamers stems from the whole lot of never done before things it allows them to do from design and monetization perspective.
Currently, the technology is mainly being used for selling cryptocurrencies or some indirect form of crypto coins. A number of companies have emerged in the fringes of gaming offering blockchain games, which, when scrutinized, are simply veiled attempts to make people spend or buy cryptocurrencies, the latter often in the garb of crypto collectibles.
What are crypto-collectibles
Understanding this concept is imperative to appreciate how blockchain can be implemented in much more exciting ways to gaming. Crypto-collectibles are in-game objects that use blockchain for three purposes – to ensure that the player rather than the gaming company owns the object, to guarantee the rarity of the object, and to assure the player that the object cannot be duplicated. All these are good for is selling, or, exchange of objects, like any traditional cryptocurrency, and isn’t relevant to mainstream gaming as such.
Blockchain can make gaming more exciting
On the other hand, software development companies like California based HashCash, are teaming up with electronics and gaming companies to instead, create things like true player ownership in an online game, opening up a ton of fun opportunities. The fact that this shared ledger can be used for keeping a track of events, can easily be customized to automatically update a gamer’s stats according to the gamer’s progressing performance. Take for example an MMORPG where a weapon upgrades not by some mechanistic system, but by the heroic events, it was involved in. Picture this, you start a game using a simple iron sword, you progress and level up, and eventually use it to slay a higher challenger called “Morrowind the orc”, your sword now becomes “Morrowind’s bane”, and with the name change it gains some extra points. Eventually, when the character outgrows the weapon, the player can decide to sell it. Some upcoming player decides to buy it and as they level up, they slay a score of gremlins, and now it becomes, “Gremlin slayer, the bane of Morrowind”. It gains more stats and, eventually, this player too outgrows it. The weapon passes from player to player, each time accruing new heroics associated with it, or unlocking new achievements that make it one of the most coveted weapons in the game.
Any player who examines this gear can see the name of all the players who ever wielded it and what deeds they did. That’s something blockchain can easily do.
Diversify monetizing online games
If monetizing online games is ones only concern anyway, this too can be done in ways more innovation than selling crypto-collectibles. A designer can allow gamers to participate in his game for free – no microtransactions, no in-game purchases, no loot boxes – with only one caveat. For the duration of the play, the game would borrow the player’s GPU to mine crypto coins.
The promise of blockchain is vast, and the possibilities it brings to gamers incredible. HashCash aims to tap into this potential and implement blockchain to do more than just burn players out on cash crabs that just include the word blockchain.
Source: Latest News on European Gaming Media Network
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
Atlaslive has been shortlisted for three categories at the European iGaming Awards 2026: Best Customer Service Award, Best Sportsbetting Innovation, and Best iGaming Platform Supplier.
The European iGaming Awards is held annually during ICE Barcelona and brings together companies shaping the future of sportsbook and casino technology. The 2026 ceremony will take place on 19 January 2026 in Barcelona, recognising providers whose work has gained strong industry attention during the year.
Atlaslive’s shortlisting reflects a year of steady product improvement, new sportsbook features, and strengthened service operations. The company has focused on creating tools that support operator growth while keeping platform setup flexible and transparent.
“The shortlist recognizes the work our people do every day. Most improvements never make it into headlines, but together they shape the experience our partners and their players have every day. Being named in three categories tells us that this everyday work matters.”
—Anastasiia Poltavets, CMO, Atlaslive
About the European iGaming Awards
Organized by Datateam Business Media, the European iGaming Awards highlight companies that bring reliable products, thoughtful features, and stable services to the sector. Finalists are selected by a panel of industry professionals, with winners announced during the awards ceremony held alongside ICE Barcelona.
About Atlaslive
Atlaslive is a global B2B iGaming platform provider offering sportsbook and casino technology built for high-load environments. The company focuses on product quality, platform stability, and open communication with operators worldwide.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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