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Inspired Announces Two New Board Members
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Desiree Rogers and Steve Saferin Named to Board of Directors
NEW YORK, Aug. 21, 2018 – Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) announces the appointment of Desiree Rogers and Steve Saferin to its Board of Directors, effective immediately. These appointments fill two vacancies on the Board and bring the total number of Board members to seven.
“We welcome Desiree Rogers and Steve Saferin to the board as new independent directors and look forward to the value their leadership will bring,” said Lorne Weil, Executive Chairman of Inspired Entertainment. “As we continue our focus on North American expansion, the depth of knowledge and relevant experience of both Desiree and Steve will provide valuable perspective.
“Desiree is an accomplished business leader, a former Illinois Lottery Director, and an experienced Board member in both the public and nonprofit sector. We are confident that Inspired will benefit from her insights, business acumen and counsel.
“Steve is a renowned innovator, having been recognized by the Lottery Hall of Fame for inventing and implementing licensed games in the lottery industry. His creativity, entrepreneurial spirit, and demonstrated track record are sure to be assets for our Company.”
Desiree Rogers was the Chief Executive Officer of Johnson Publishing Company, LLC, a lifestyle company inspired by the African American experience, from August 2010 until May 2017. In 2016, Ms. Rogers sold the media assets of the company. Since May 2013, Ms. Rogers has served as the Chair of the Chicago tourism bureau, Choose Chicago.
Ms. Rogers joined Johnson Publishing Company after serving as the White House Social Secretary for President Obama from January 2009 to April 2010. During her illustrious career, she held several leadership positions at Allstate Corporation and Peoples Energy Corporation (a public company acquired by Integrys Energy Group) and served as the Director of the Illinois Lottery from 1991 to 1997.
She currently serves on the boards of two public companies, Pinnacle Entertainment, Inc. and MDC Partners Inc She also serves on the board of DonorsChoose, Northwestern Memorial Foundation, the Economic Club, the Commercial Club and World Business Chicago. She has also served on the board of Blue Cross Blue Shield, and as the Vice Chairman of the Lincoln Park Zoo and the Museum of Science and Industry. She has an undergraduate degree from Wellesley College and an M.B.A. from Harvard Business School.
Steven Saferin founded Media Drop-In Productions (later named MDI Entertainment) in 1986, a licensed lottery games and promotions business, where he served as President and Chief Executive Officer until 2003, when he sold the company to Scientific Games Corporation. Following the sale, Mr. Saferin continued to lead MDI as a division president and also assumed the position of Chief Creative Officer for Scientific Games in 2009 until his retirement in 2016.
Prior to founding MDI, Mr. Saferin was the Director of Program Acquisitions at ESPN from 1982 to 1986 and served as a vice president with Viacom Communications and an assistant vice president with Warner Amex Cable from 1978 to 1982. Mr. Saferin was an attorney for the Federal Communications Commission and for Viacom International Inc. between 1974 and 1978.
Mr. Saferin serves on the Dean’s advisory committees for the School of Communication at American University and for the Odum School of Ecology at the University of Georgia. He has a journalism degree from American University. He holds a law degree from the University of Maryland. He has been recognized by the Lottery Hall of Fame for innovations in lottery advertising and the invention and implementation of licensed games in the lottery industry.
About Inspired Entertainment, Inc.
Inspired is a global games technology company, supplying Virtual Sports, Mobile Gaming and Server Based Gaming systems with associated terminals and digital content to regulated lottery, betting and gaming operators around the world. Inspired currently operates approximately 30,000 digital gaming terminals and supplies its Virtual Sports products through more than 40,000 retail channels and over 100 websites, in approximately 35 gaming jurisdictions worldwide. Inspired employs approximately 800 employees in the UK and elsewhere, developing and operating digital games and networks. Additional information can be found at www.inseinc.com.
Forward Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate”, “believe”, “expect”, “estimate”, “plan”, “outlook”, and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on our management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of our control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing our views as of any subsequent date, and we do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. Factors that could cause actual results to differ materially from those expressed or implied in forward-looking statements can be found in our reports filed with the Securities and Exchange Commission, including our annual report on Form 10-K, our quarterly reports on Form 10-Q and our current reports on Form 8-K, which are available, free of charge, on the SEC’s website at www.sec.gov and on our site at www.inseinc.com.
Contact:
Aimee Remey
[email protected]
+1 646 620-6737
SOURCE Inspired Entertainment, Inc.
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Soft2Bet has won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, recognising the product’s impact on player experience.
Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming. Rather than relying on bonus-heavy acquisition, Soft2Bet unites rigorous compliance and AML policies with fast-moving product innovation and a start-up spirit, bringing leadership and talent together behind MEGA to deliver compliant growth and stronger retention.
iGaming Powered by Entertainment
In 2024, Soft2Bet was recognised for innovation across its platform, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet’s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.
One gamified system for market growth
Gamification in iGaming has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet’s MEGA gamification engine transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.
Rasmus Sojmark, CEO and Founder of SBC, commented: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”
Oksana Tsyhankova, CCO at Soft2Bet, said: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.
Beyond its award-winning product innovations, Soft2Bet also supported the Legends Charity Game, helped to facilitate the Gamification Academy that managed to gather the full audience hall of operators, and judged the inaugural First Pitch competition to bring a fresh layer of interactivity to the event and create something greater, contributing to the industry.
The post Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025 appeared first on European Gaming Industry News.
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BOS – the Swedish Trade Association for Online Gambling – comments on the inquiry into the so-called scope of application of the Gambling Act that was submitted to the Ministry of Finance today. The inquiry proposes that passive acceptance of Swedish gambling consumers shall be illegal for gambling companies that do not hold a Swedish gambling license. Gambling companies without a Swedish gambling license must therefore take active measures to exclude Swedish gambling consumers.
BOS welcomes the proposal and has been working towards such a change in the law ever since the reregulation of the Swedish gambling market in 2019.
“This is an important contribution to the possibility of strengthening the Swedish gambling license market, which is now proposed to criminalize almost all unlicensed gambling in Sweden. I foresee the government shortly submitting a bill to the Riksdag in accordance with the investigation’s proposal. Good job Mr. Investigator and with the hope of equally good job from the government and the Riksdag to now proceed with legislation on the matter. Unlicensed gambling in Sweden must be smoked out,” says BOS Secretary General Gustaf Hoffstedt.
The post BOS welcomes proposal to expand criminalization of unlicensed gambling companies appeared first on European Gaming Industry News.
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Midnite, Southampton’s official training kit partner and Sheffield United’s principal partner, will be putting on coaches – free of charge – for Saints fans for their 460-mile-round trip to Bramall Lane next Tuesday
UK sportsbook Midnite will be supplying free coach travel for Southampton fans for their trip to Sheffield United on Tuesday, September 30.
Midnite is the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, has created The Midnite Express to cover the near 500-mile-round trip to and from Bramall Lane.
The lucky Saints fans will be joined on The Midnite Express coaches by three Southampton legends, with one being none other than Matt Le Tissier.
Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said: “With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.
“And I think The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United is absolutely brilliant.
“I’ve never been to an away game on an official coach with loads of other Saints fans, so I’m really looking forward to it and looking forward to engaging with the fans on the bus.
“I’m sure we’ll have a good laugh and we’ll have an interesting journey, that’s for sure!”
Andrew Mook, Head of Brand Marketing at Midnite, added: “We’re absolutely delighted to launch The Midnite Express and to be able to offer Southampton supporters free coach travel to and from our principal partner, Sheffield United.
“It’s hugely exciting for us to support the fans in this way and to give them the chance to follow their team without worrying about transport costs for a long midweek journey. It means more Saints fans can focus purely on supporting their team.
“We hope this makes the journey feel a lot closer, and the matchday even more special.”
The post Midnite Express: UK sportsbook laying on free coach travel for football fans appeared first on European Gaming Industry News.
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