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BETDAQ launches uncompromising ‘#ChangingfortheBettor’ TV ad campaign fronted by Ralph Ineson
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Tuesday 21 August 2018 – BETDAQ, the leading betting exchange operator, has debuted its latest TV ad campaign. Created by agency Alpha Century, the initial #ChangingfortheBettor spot is fronted by Ralph Ineson (The Office, Game of Thrones, Star Wars: The Last Jedi, Harry Potter) and represents a fresh change in brand direction.
Launched on Monday 20 August and running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.
Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera.
“It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson. “As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.”
The 30-second ad will be aired on Sky Entertainment, News and Sports channels, ITV4, At The Races, TV3 in Ireland, and various VOD and social channels.
BETDAQ Managing Director Shane McLaughlin says: “We wanted the campaign to signal a new dawn for the brand and showcase our pledge to exchange bettors. Our introduction of a permanently low 2% commission on all exchange bets is the first of many ways we’re creating a positive impact across the market. In Ralph we have an instantly recognisable presence, full of gravitas and approachability, who is a perfect fit for our brand and helps to spread the news about our long term commitment to change.”
The film was created, directed and produced by Alpha Century, who are also behind fellow GVC Group brand Coral’s current TV campaign, ‘World’s Biggest Sports Fan’, featuring Sports Rodstein, played by Hollywood star and comedian Danny McBride.
Alpha Century Head of Strategy Matt Buttrick comments: “BETDAQ are really changing the way they approach their business and the advertising had to do justice to this departure. Our approach landed the clear truth of 2% commission in a smart, yet refreshingly down-to-earth way. So many betting ads tie themselves in knots, so we wanted something clear and captivating.”
About BETDAQ:
BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.
BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.
BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino and Gavin Cromwell.
BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.
About Alpha Century:
Launched in 2013, Alpha Century is a creative agency for entrepreneurs. Offering end-to-end brand consultancy, strategic planning, creative and production, they increasingly provide the bridge between creative capital and venture capital. They create all forms of assets including digital, film, content, social, print and POS. Clients span multiple sectors and include Coral, Cunard, Sofology and Virgin Atlantic.
Source: Latest News on European Gaming Media Network

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ZITRO DIGITAL CONTENT LAUNCHES ON GAMES GLOBAL AGGREGATION PLATFORM, GAMES GLOBAL PLUS
Partnering with Games Global marks a significant milestone in Zitro Digital’s global expansion strategy.
Zitro Digital, the online division of global gaming powerhouse Zitro, has announced a strategic partnership with Games Global, a leading supplier of iGaming content, to distribute its digital portfolio through Games Global Plus.
This partnership will introduce a curated selection of Zitro Digital’s most popular game titles—adapted from its successful land-based offerings—including the ‘Legendary Sword’, ‘Fu Frog’, ‘Link King’ and ‘Link Me’ series, among others, into Games Global’s extensive network of operators across multiple regulated markets.
Andy Booth, Chief Product Officer at Games Global, commented: “Welcoming Zitro Digital to Games Global marks an exciting step forward. This partnership represents not only a significant expansion of our aggregated content offering but also aligns with our vision of expanding our network of innovative partners that are shaping the future of iGaming.
Zitro’s proven success in land-based gaming, now translated into the digital space, brings fresh momentum to our portfolio. We look forward to growing together and delivering exceptional experiences to players around the world.”
Jose Javier Marti, COO at Zitro Digital, added: “Partnering with Games Global is a significant step in our digital growth strategy. Their world-class aggregation platform perfectly showcases Zitro’s distinctive game portfolio, allowing us to accelerate our global reach and bring our proven titles to new audiences. We’re confident this collaboration will deliver exceptional value for both companies and the operators we serve”.
The post ZITRO DIGITAL CONTENT LAUNCHES ON GAMES GLOBAL AGGREGATION PLATFORM, GAMES GLOBAL PLUS appeared first on European Gaming Industry News.
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Online casino players can now step into frosty wins with FBMDS’ Arctic Jumper new crash game
FBMDS proudly announces the release of Arctic Jumper, the second title in its Momentum Series of crash games.
Following the successful debut of Magical Garden, this new release continues the series’ focus on dynamic gameplay, configurable mechanics, and engaging visual storytelling — all optimized for seamless cross-platform performance.
In Arctic Jumper, players join Snowball, a brave penguin on a mission to recover his lost glacier. Each round invites players into a frosty world of risk and reward, where the multiplier climbs higher with every moment, and the challenge is to cash out before the crash.
With visually captivating graphics, smooth animations, and immersive environments, Arctic Jumper offers a refreshing twist on the traditional crash experience. In terms of features, the Momentum Series offers players an immersive gaming experience, based on:
- Single crash base game with high-paced action;
- Stunning visuals and charming arctic narrative;
- Manual and auto-bet functionalities for customized play;
- Auto cashout option for strategic wagering;
- Dual bet system – place up to two simultaneous bets;
- Configurable maximum multiplier: 100x to 1000x;
- Optimized for Desktop, Tablet, and Mobile;
- RTP: 97.00%
Whether players prefer full control with manual bets or hands-off efficiency with auto-play and auto cashout, Arctic Jumper provides a smooth and intuitive interface. The Momentum Series is designed to balance simplicity and depth, giving operators a competitive edge in the evolving crash category.
As the second title of Momentum Series, Arctic Jumper continues the FBMDS mission to offer flexible, engaging, and mobile-friendly crash titles tailored to different player profiles, from casual gamers to high-risk strategists. Contact FBMDS to add this product to your portfolio today!
The post Online casino players can now step into frosty wins with FBMDS’ Arctic Jumper new crash game appeared first on European Gaming Industry News.
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Medallia Go to Be Powered by ComOps Starting July 1
ComOps, a strategic consulting firm specializing in support-as-a-service for commercial operations, today announced that Medallia Go, Medallia’s rapid-deployment solution for hospitality brands, will now be powered by ComOps, the Preferred Hospitality Partner of Medallia.
The organization has teamed up with Medallia to ensure that hotels receive the strategic guidance and operational support needed to accelerate performance and success on the Medallia Go platform.
ComOps is a leading Medallia partner with decades of experience in the hospitality industry. The team brings deep knowledge of the Medallia ecosystem and a proven track record of helping hotels, resorts, and casinos achieve impactful results through elevated service delivery, employee engagement, and customer-centric operations.
“We’re proud to expand our partnership with Medallia and take on this role in supporting Medallia Go,” said Robert Levine, CEO of ComOps. “Our team understands the unique challenges hospitality brands face today. By pairing that knowledge with Medallia’s powerful technology, we’re helping hotel operators turn guest feedback into meaningful action and long-term loyalty.”
“Medallia Go is designed to deliver experience insights to hospitality brands quickly and without unnecessary complexity,” added George Polyard, COO of ComOps. “With ComOps leading the charge, hotels gain not just data, but the operational and strategic support needed to actually do something with it—because insights are only useful if they lead to action.”
“This collaboration with ComOps empowers organizations with powerful technology focused on creating meaningful outcomes,” said Sid Banerjee, Chief Strategy Officer at Medallia. “ComOps brings deep hospitality expertise and a proven track record of driving results, making them a natural extension of our mission. Together, we’re helping Medallia Go customers activate impactful experience programs from day one and turn insights into action faster than ever.”
ComOps will begin supporting the entire portfolio of Medallia Go properties on July 1.
Medallia and ComOps are officially launching the collaboration at the Hospitality Industry Technology Exposition and Conference (HITEC), the world’s largest, longest-running hospitality technology event, June 16-19, 2025. Attendees can stop by ComOps at Booth #2019 for more information.
The post Medallia Go to Be Powered by ComOps Starting July 1 appeared first on European Gaming Industry News.
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