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BETDAQ launches uncompromising ‘#ChangingfortheBettor’ TV ad campaign fronted by Ralph Ineson
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Tuesday 21 August 2018 – BETDAQ, the leading betting exchange operator, has debuted its latest TV ad campaign. Created by agency Alpha Century, the initial #ChangingfortheBettor spot is fronted by Ralph Ineson (The Office, Game of Thrones, Star Wars: The Last Jedi, Harry Potter) and represents a fresh change in brand direction.
Launched on Monday 20 August and running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.
Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera.
“It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson. “As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.”
The 30-second ad will be aired on Sky Entertainment, News and Sports channels, ITV4, At The Races, TV3 in Ireland, and various VOD and social channels.
BETDAQ Managing Director Shane McLaughlin says: “We wanted the campaign to signal a new dawn for the brand and showcase our pledge to exchange bettors. Our introduction of a permanently low 2% commission on all exchange bets is the first of many ways we’re creating a positive impact across the market. In Ralph we have an instantly recognisable presence, full of gravitas and approachability, who is a perfect fit for our brand and helps to spread the news about our long term commitment to change.”
The film was created, directed and produced by Alpha Century, who are also behind fellow GVC Group brand Coral’s current TV campaign, ‘World’s Biggest Sports Fan’, featuring Sports Rodstein, played by Hollywood star and comedian Danny McBride.
Alpha Century Head of Strategy Matt Buttrick comments: “BETDAQ are really changing the way they approach their business and the advertising had to do justice to this departure. Our approach landed the clear truth of 2% commission in a smart, yet refreshingly down-to-earth way. So many betting ads tie themselves in knots, so we wanted something clear and captivating.”
About BETDAQ:
BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.
BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.
BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino and Gavin Cromwell.
BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.
About Alpha Century:
Launched in 2013, Alpha Century is a creative agency for entrepreneurs. Offering end-to-end brand consultancy, strategic planning, creative and production, they increasingly provide the bridge between creative capital and venture capital. They create all forms of assets including digital, film, content, social, print and POS. Clients span multiple sectors and include Coral, Cunard, Sofology and Virgin Atlantic.
Source: Latest News on European Gaming Media Network

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Casino Guru Awards 2025: Winners decided, spotlight turns to the Live Gala in Malta
A Celebration of Fairness, Responsibility, and Innovation in iGaming
The countdown is on for the Casino Guru Awards 2025, where the most impactful and forward-thinking figures in the online gambling space will be honored. After an intensive evaluation period, the panel of expert judges has already cast their votes. The winners are now known—though kept under tight wraps—awaiting their official reveal during the gala evening.
The Gala Ceremony, taking place on June 6, 2025, at the prestigious Hilton Hotel in St. Julian’s, Malta, will bring together key stakeholders from across the industry to celebrate excellence in transparency, fairness, and player protection. This year’s event continues to spotlight initiatives that drive real change, showcasing responsibility and innovation at the heart of iGaming.
In addition to the categories evaluated by the judges, the Players’ Choice and Voice of the People awards have engaged the wider public—highlighting community involvement. Notably, the Voice of the People category attracted over 150,000 public votes, underscoring the growing influence and reach of the Awards.
“It’s truly inspiring to witness such a strong response from the global community. The number of nominations and public votes speaks volumes about how well-known and meaningful these projects have become,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru.
Since the launch of the 2025 edition, the Awards have attracted nearly 600,000 visitors, generated hundreds of nominations, and reflected a growing movement toward greater accountability in the industry.
The shortlist represents a diverse mix of organizations pushing boundaries and raising standards in responsible gambling—including notable names such as EveryMatrix, DraftKings, Pragmatic Play, BGaming, Soft2Bet and more. The evaluation phase involved detailed questionnaires, evaluation calls with shortlisted companies, and a transparent scoring framework. To preserve credibility and impartiality, judges disclosed all potential conflicts of interest before the review process began.
Gala highlights
Hosted by renowned presenter Martin Sepiano, the evening promises an engaging blend of insight and entertainment:
- Panel Discussion with Judges – A rare behind-the-scenes look into the evaluation process and the values driving the Awards.
- Live Performances by Jessica Micallef & Band
- Special Dance Act by The Snake Venom Project Dancers
- Afterparty at Tiffany Lounge with DJ Luke Panza
With anticipation building, the Casino Guru Awards 2025 Gala promises not only to reveal the industry’s top performers, but also to foster meaningful dialogue about the future of fair and responsible gambling. Whether judged by a panel of experts or chosen by the public, each nominee has contributed to shaping a more transparent and ethical iGaming landscape.
The post Casino Guru Awards 2025: Winners decided, spotlight turns to the Live Gala in Malta appeared first on European Gaming Industry News.
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Xanada Pitch Contest Closes with $50K Winner, Public Choice Winner, 100+ Startups involved, and Global Founder Momentum
At this year’s NEXT Summit in Valletta, the Xanada Pitch Contest — one of the most talked-about investment events in the industry — reached its finale.
Organized by Xanada Investments, the contest brought together startups, investors, and business leaders for a high-stakes pitch competition that reflects the fund’s mission: to support bold founders building the future.
The finalists — Sweepium, Jurnii, MoneyPools, BetRaze, and StatsDrone — delivered top-tier performances during a high-stakes pitch battle on May 8 in Valetta. Each had undergone an in-depth selection process and an on-stage rehearsal that resulted in one of the highest-quality showcases the industry has seen, judged by:
- Vladimir Malakchi (CEO & Managing Partner at Xanada Investments)
- Pierre Lindh (Co-founder & Managing Director at NEXT.io)
- Dmitry Belianin (CEO & Founder at Belianin)
- Justin Paul Anastasi (CEO at VentureMax)
For many, the contest’s impact extended beyond the stage:
“The Xanada pitch contest provided our start-up with a platform to not only showcase our business to the four judges, but to the whole industry. Our pitch led to a number of concrete opportunities from investors, advisors and potential clients. It was a huge and rare opportunity to stand side by side on the biggest stage with the best of the industry”.
Fraser Dunk, CEO at Jurnii
“The Xanada Pitch Contest did everything we hoped for and more when it comes to getting investor intros. Not only did we get the attention, the interest from investors is stronger than without. Even for investors knowing we were pitching has opened doors. This event will be a pivotal moment in our growth and journey of our company. We are forever grateful to Xanada Investments and Vladimir Malakchi for putting this together to make our lives easier”.
John Wright, CEO & Co-Founder at StatsDrone
“I was really impressed with the great organisation of the event and the kindness of the team. It is important to give start-ups the stage to present their ideas and get feedback, no matter the stage. That’s exactly what we’ve received. I made so many valuable connections at the event and was contacted by interesting people afterwards. I really loved the experience, and I’m looking for more contests from Xanada Investments.”
Idir Alane, CEO at MoneyPools
The Winners
The Xanada Pitch Contest ended with two standout winners — each recognized for different strengths.
The Grand Winner was selected by a panel of expert judges, who scored each finalist across five key criteria: Idea, Business Model, Team, Market Potential, and Progress & Traction.
Meanwhile, the Public Choice Award was determined by a two-week online vote, drawing over 500 unique submissions from supporters and community members.
Sweepium, a B2B platform and game aggregator aiming to transform the sweepstakes space, took the top spot — earning the $50,000 equity investment and securing a strategic partnership with Xanada Investments.
Jurnii, a UX-focused agency powered by proprietary AI tools that deliver automated insights and design recommendations, won over the public and claimed the Public Choice Award. As part of the prize, they gained access to exclusive partner offerings from NEXT.io, Lilith PR Agency, 15M Mastery, and AffPapa — support designed to help propel their next stage of growth.
“We built Xanada Investments to be the kind of fund we wished existed when we were founders,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments.
“This contest is just the beginning. We’re actively looking to back exceptional founders across the iGaming space — and provide them with the resources, network, and capital they need to reach their full potential. If you’ve got a product with traction, a strong team, and a scalable vision — we want to hear from you.”
Xanada Is Looking for What’s Next
The contest may be over — but opportunities with Xanada Investments are wide open. The fund continues to review early-stage startups for investment and long-term partnership.
If you’re building or scaling in iGaming, you can still pitch your ventures directly — beyond the contest — by reaching out at [email protected].
Under Xanada’s model, startups get more than just funding — they get active partners, access to a trusted network, and a fast-moving approach to growth.
The post Xanada Pitch Contest Closes with $50K Winner, Public Choice Winner, 100+ Startups involved, and Global Founder Momentum appeared first on European Gaming Industry News.
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Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins
The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.
The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.
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