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eToro Brings Bitcoin to Football
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LONDON, August 21, 2018 — Seven Premier League clubs to be paid in cryptocurrency in landmark partnership deals with eToro
Global investment platform eToro has launched partnerships with seven Premier League clubs including Tottenham Hotspur in landmark deals paid using bitcoin. eToro will partner with Brighton & Hove Albion F.C., Cardiff City F.C., Crystal Palace F.C., Leicester City F.C., Newcastle United F.C., Southampton F.C., and Tottenham Hotspur.
Iqbal V. Gandham, UK Managing Director at eToro said: “As a global multi-asset platform where you can purchase the world‘s biggest cryptoassets alongside more traditional investments, we are excited to be partnering with so many Premier League clubs and make history by being the first company ever to pay for a Premier League partnership in bitcoin.“
These partnerships mark the first step in bringing the opportunity offered by bitcoin and cryptoassets to football. eToro believes that crypto, and the technology, namely blockchain that underpins it, can improve football and the world of sports. In the future, this could include addressing issues of ticket touting, problems with transparency, and providing a guarantee of authenticity for merchandise.
As a partner of these seven Premier League clubs, eToro will gain global exposure through an extensive range of marketing opportunities including matchday LED boards, player access, tickets and digital rights.
Iqbal V. Gandham added: “Today‘s announcement is the first small step on a long road to football fully embracing blockchain technology. Education will be key so that industries can understand the potential and so getting global exposure through these Premier League clubs represents a great opportunity to raise awareness.
“Blockchain brings transparency, which means it can improve the experience for everyone who loves the ‘beautiful game‘.“
Fran Jones, Head of Partnerships, Tottenham Hotspur F.C. said: “At Tottenham Hotspur we are committed to technology and innovation and as such we‘re excited to welcome eToro as a partner in a category that is developing at a rapid rate.“
Paul Barber, Chief Executive, Brighton & Hove Albion F.C. said: “At Brighton we pride ourselves in being at the forefront of bringing new technologies and new ideas to football. We‘re excited to welcome eToro as a partner that can help us better understand the true potential offered by blockchain.“
Barry Webber, Commercial Director, Crystal Palace F.C. said: “Blockchain technology is bringing exciting new opportunities to all areas of business sectors and we are delighted to welcome eToro as a partner so we can explore its potential in football.“
Jonathan Gregory, Commercial Director, Leicester City F.C. said: “We are pleased to welcome eToro to the Club as an Official Partner, it is exciting to be working with such an innovative industry leader. Much like Leicester City, eToro is an ambitious brand with a significant global reach and we look forward to working together throughout the season.“
David Thomas, Commercial Director, Southampton F.C. said: “We are extremely pleased to be welcoming eToro as a club partner. We look forward to working with them and learning more about the potential that cryptocurrency and blockchain technology can have in football.“
As a global multi-asset platform, eToro empowers people to invest by giving them access to the financial instruments they want. The company has created a global community of more than ten million registered users who share their investment strategies and anyone can follow the approaches of those who have been the most successful. With eToro, investors can hold commodities, stocks, ETFs and of course cryptoassets such as Bitcoin and Ethereum, alongside thousands of other financial instruments all in one portfolio. In this way, eToro provides a bridge between the old world and the new. eToro believes that in the future all assets will be tokenised and crypto is the first step in this journey.
About eToro:
eToro empowers people to invest on their own terms. The platform enables people to invest in the assets they want, from cryptoassets to stocks and commodities. eToro is a global community of more than ten million registered users who share their investment strategies and anyone can follow the approaches of those who have been the most successful. Users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.
eToro is regulated in Europe by Cyprus Securities and Exchange Commission and regulated in the UK by the Financial Conduct Authority.
Cryptocurrencies are a highly volatile, non-regulated and are not appropriate for all investors. Trading cryptocurrencies is not supervised by any EU regulatory framework. Your capital is at risk
About blockchain technology & cryptoassets
Blockchain is a transaction-recording mechanism that comprises of batches of validated transactions called ‘blocks’ which are chained together in a way that ensures a very high level of data integrity. It is a decentralised ledger that allows transactions to be made without the need for a middle man. The technology enables cryptoassets to work.
Cryptoasset is an all-encompassing term which isn’t limited to cryptocurrencies. Cryptocurrencies are a subset of cryptoassets. The most well-known cryptocurrency is bitcoin, and its price is often used as the benchmark against which other cryptocurrencies are measured.
Source: Latest News on European Gaming Media Network
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
Atlaslive has been shortlisted for three categories at the European iGaming Awards 2026: Best Customer Service Award, Best Sportsbetting Innovation, and Best iGaming Platform Supplier.
The European iGaming Awards is held annually during ICE Barcelona and brings together companies shaping the future of sportsbook and casino technology. The 2026 ceremony will take place on 19 January 2026 in Barcelona, recognising providers whose work has gained strong industry attention during the year.
Atlaslive’s shortlisting reflects a year of steady product improvement, new sportsbook features, and strengthened service operations. The company has focused on creating tools that support operator growth while keeping platform setup flexible and transparent.
“The shortlist recognizes the work our people do every day. Most improvements never make it into headlines, but together they shape the experience our partners and their players have every day. Being named in three categories tells us that this everyday work matters.”
—Anastasiia Poltavets, CMO, Atlaslive
About the European iGaming Awards
Organized by Datateam Business Media, the European iGaming Awards highlight companies that bring reliable products, thoughtful features, and stable services to the sector. Finalists are selected by a panel of industry professionals, with winners announced during the awards ceremony held alongside ICE Barcelona.
About Atlaslive
Atlaslive is a global B2B iGaming platform provider offering sportsbook and casino technology built for high-load environments. The company focuses on product quality, platform stability, and open communication with operators worldwide.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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