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First Mobile-Enabled Lottery Card™ Debuts in Ohio
Reading Time: 4 minutes
The Lottery Card
from Linq3 and Blackhawk Network gives consumers a new, digital lottery experience; available in Buehler’s Fresh Foods, Giant Eagle and Kroger stores statewide
CLEVELAND, Aug. 20, 2018 — The new mobile-enabled Lottery Card
, now available in select grocery and retail stores statewide, allows Ohio consumers to buy and play Powerball® and Mega Millions® in a new, convenient and fun way. Ohio is among the first states to debut this digital lottery option, which allows players to enter these draw games on their phones. The Lottery Card is now available for purchase by adults 18 or older and can be found in checkout lanes and on gift card racks in Buehler’s Fresh Foods, Giant Eagle and Kroger stores statewide. This unique way to play lottery will become available in additional states later this year, subject to applicable state lottery approval.
Perfect for lottery enthusiasts and gift card lovers alike, the Lottery Card pairs a fun, digital way to play the lottery with the convenience of a gift card. The product is a major innovation in lottery and gift cards, and shoppers will love it for gifting and self-use. Lottery Cards are currently available for both Powerball and Mega Millions, and cost $10 for five plays and $20 for 10 plays. Consumers are charged the cost of their chosen Lottery Card plus $0.89 for Mobile Play Benefits.
To play, consumers simply purchase the Lottery Card at their favorite Buehler’s, Giant Eagle or Kroger location. When ready to enter the next lottery drawing, the player texts in the Lottery Card’s unique code to a specified number, provides their name and confirms their location to complete a one-time card enrollment. The player then receives a picture message with the quick pick numbers, draw date and other transaction information. Winners are notified via text and picture message and most winnings are paid automatically via PayPal1. After enrolling, players can use their Lottery Card to play again and again by presenting it at checkout. More details regarding this new way to play, including where to buy the Lottery Card, are available at playatthecheckout.com.
The Lottery Card is the result of a collaboration between Linq3 and Blackhawk Network (Blackhawk). Linq3 is an innovation and technology company that designs, builds and markets state-of-the-art solutions that make it easier and more fun to play the lottery. Blackhawk is a global financial technology company and leader in connecting brands and people through branded value solutions, including gift cards.
“Lottery players, like all consumers, want convenience and a great user experience. The Lottery Card provides both. It’s a product designed to fit with consumers’ increasingly busy and digital lifestyles,” said Tom Spiegel, Linq3 Chairman and Chief Executive Officer.
An additional benefit of the Lottery Card is the opportunity for consumers to gift it, providing recipients the excitement of playing and the chance to win big. Based on independently-conducted research, 44 percent of consumers surveyed are interested in receiving a gift card to play the lottery, while 43 percent would be interested in giving a lottery gift card.2
According to the National Retail Federation, for the eleventh year in a row, gift cards have been the most popular items on holiday wish lists in America.3 The addition of the Lottery Card to checkout and gift card racks will provide consumers with a new gift card option for the five gift-giving holidays―and retailers with a new way to capitalize on the spikes in lottery sales that occur when jackpots are high.
“We are proud to pair Linq3’s innovative technology with our robust retail network to bring the Lottery Card to market in Ohio,” said David Tate, Blackhawk Network Senior Vice President, Sales & Marketing. “The Lottery Card represents an innovation in both the gift card and lottery industries, and is a great gift option for those accustomed to living a more digitally-enabled lifestyle.”
Between 2007 and 2016, the Ohio Lottery contributed more than $8.04 billion to the state’s education system, including more than $1.06 billion in 2016 alone.4
About Linq3:
Linq3 Technologies, Inc. is a U.S.-based innovation and technology company focused on transforming the lottery industry. Headquartered in Atlanta, GA, Linq3 designs, builds and markets state-of-the-art solutions for modern lottery gameplay. Linq3 holds regulatory approvals and state licenses that allow it to generate and distribute lottery tickets through a proprietary technology platform. This platform uses existing point of sale (POS) devices at major retailers across the United States. For more information, please visit linq3.com and playatthecheckout.com.
About Blackhawk Network :
Blackhawk Network Holdings, Inc. is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries.
For more information, please visit BlackhawkNetwork.com, CashStar.com, HawkCommerce.com, HawkIncentives.com .
1 Jackpot prizes of $600 or more must be collected at a lottery office.
2 The findings are part of an Internet-based survey conducted independently by Leger on behalf of Blackhawk Network in March 2018. The sample size included 3,030 American respondents ages 18+.
3 NRF Holiday Spending Survey is a survey conducted by Prosper Insights & Analytics on behalf of the National Retail Federation in October 2017. The sample size included 7,349 consumers.
4 History of Payments to Education, 2007‒2016, was published by the Ohio Lottery in 2016.
CONTACT:
Erin Dolin
[email protected]
303-204-4819
Source: Blackhawk Network Holdings, Inc.
Source: Latest News on European Gaming Media Network
Reading Time: 2 minutes
Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
Atlaslive has been shortlisted for three categories at the European iGaming Awards 2026: Best Customer Service Award, Best Sportsbetting Innovation, and Best iGaming Platform Supplier.
The European iGaming Awards is held annually during ICE Barcelona and brings together companies shaping the future of sportsbook and casino technology. The 2026 ceremony will take place on 19 January 2026 in Barcelona, recognising providers whose work has gained strong industry attention during the year.
Atlaslive’s shortlisting reflects a year of steady product improvement, new sportsbook features, and strengthened service operations. The company has focused on creating tools that support operator growth while keeping platform setup flexible and transparent.
“The shortlist recognizes the work our people do every day. Most improvements never make it into headlines, but together they shape the experience our partners and their players have every day. Being named in three categories tells us that this everyday work matters.”
—Anastasiia Poltavets, CMO, Atlaslive
About the European iGaming Awards
Organized by Datateam Business Media, the European iGaming Awards highlight companies that bring reliable products, thoughtful features, and stable services to the sector. Finalists are selected by a panel of industry professionals, with winners announced during the awards ceremony held alongside ICE Barcelona.
About Atlaslive
Atlaslive is a global B2B iGaming platform provider offering sportsbook and casino technology built for high-load environments. The company focuses on product quality, platform stability, and open communication with operators worldwide.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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