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LeoVegas applies for gambling licence in Sweden
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On January 1, 2019, Sweden becomes a licensed gaming market and LeoVegas has now submitted its application to obtain a licence for casino and sports betting. This is in line with LeoVegas’ expansion strategy and is one of the steps towards achieving the financial targets for the year 2020, which are to reach at least EUR 600 m in revenue and EBITDA of at least EUR 100 m.
“While it has been known for some time that Sweden is introducing a local licence system, it is very exciting to formally submit an application and is something we have been looking forward to for a long time. Sweden’s becoming a locally regulated market is a milestone for Sweden, the industry and LeoVegas. Now, for the first time, everyone can compete on equal terms in a regulated environment, where responsible gaming is a very important part. We believe we have great opportunities to continue gaining market shares in the Swedish market. LeoVegas is a company that operates on several regulated markets and thus has the right tools and knowledge to create sustainable and strong growth,” comments Gustaf Hagman, Group CEO.
Regulated markets and their potential
During the second quarter LeoVegas’ Net Gaming Revenue (NGR) from regulated markets accounted for 39% of total NGR. Regulated markets provide greater opportunities to localise the offering and be more relevant. This is especially true for marketing, as more marketing channels are opened up, but also for the customer experience, where – for example – more payment methods become available.
Responsible gaming – LeoSafePlay
A regulated market also has a greater number and more extensive guidelines for responsible gaming, which LeoVegas views as positive. Above all, the central register that will be implemented will serve as a valuable resource for responsible gaming.
The forthcoming licence requirements in Sweden are extensive with respect to responsible gaming. LeoVegas has always had its focus on this area, and it is something LeoVegas welcomes. The Company’s responsible gaming platform, LeoSafePlay, is operated as a standalone business unit in order to create the best conditions for the next generation system of responsible gaming based on machine learning and artificial intelligence
About the LeoVegas mobile gaming group
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.
Source: Latest News on European Gaming Media Network

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Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion
HIPTHER, organiser of the Prague Gaming & TECH Summit 2025, is proud to present Relax Gaming, the Summit’s Delegates Bag Sponsor and a key player in the iGaming industry. In this exclusive interview, we speak with Cliona Griffin, Business Development Manager, Casino at Relax Gaming, to explore their approach to market expansion, transparent competitive strategies, and what to expect from their presence at the Summit.
Relax Gaming has built a strong reputation as a premium aggregator and supplier in the iGaming space. How does your approach to business development ensure that Relax Gaming stays ahead in an increasingly competitive market?
We’re always focused on being one of the industry’s most innovative providers, both in terms of the content we produce and the platform we offer. By constantly evolving our products and maintaining a strong commercial framework, we ensure that Relax Gaming remains a key player in the market.
Our competitive and fair commercial approach has been instrumental in strengthening our presence in existing markets while also enabling smooth entry into new ones. It’s all about staying agile and forward-thinking to ensure our partners get the best possible experience when working with us.
A competitive yet transparent commercial structure is a core focus for Relax Gaming. How do you strike the right balance between offering competitive deals while maintaining transparency with partners and operators?
I think both fairness and transparency are key to building long-term relationships with our partners. That’s why we apply the same commercial structure across the board in each market, ensuring that every partner has a clear and equal opportunity to succeed.
This approach not only makes our offering competitive, but it also gives our partners confidence in knowing they’re working with a provider that values consistency and openness. By keeping things straightforward and fair, we create a commercial environment that benefits operators.
With new markets constantly evolving, what key factors influence Relax Gaming’s decision-making when entering and expanding into emerging markets? Are there any specific regions that are currently on your radar?
When looking at new markets, we take a strategic and measured approach to ensure that any expansion aligns with our business objectives asl well as the needs of our partners.
One of the biggest factors we consider is regulatory complexity. Each market comes with its own set of rules, and we need to ensure that we can operate efficiently while fully complying with local requirements. Beyond compliance, we assess the potential return on investment, evaluating market size, player demand, and long-term sustainability to determine whether it’s the right fit for Relax Gaming and our network of operators.
Right now, we’re actively monitoring several European markets that show strong growth potential. However, our primary focus for H1 this year is expanding our presence in the US. The region presents exciting opportunities, and we’re working to establish a solid foothold by leveraging our expertise and proven content portfolio to meet the needs of operators and players in this market.
Given the dynamic nature of the industry, how does Relax Gaming adapt its offerings to support both new and existing operators in maximising their revenues?
We take a very hands-on approach when it comes to supporting our partners. Our Account Management team works closely with operators to help them maximise revenue by tailoring strategies to suit their needs. Whether it’s optimising game performance or identifying new opportunities, we’re always looking for ways to add value.
On the content side, we’re also moving towards a more bespoke approach, adapting our offering to fit the demands of different markets and player preferences. This flexibility allows us to continue delivering high-quality, relevant content that keeps engagement levels high.
As a speaker at the Prague Gaming & TECH Summit, what key insights will you be sharing with the audience? And what makes this event an essential platform for discussing the future of iGaming?
I’m looking forward to sharing how Relax Gaming approaches market expansion, focusing on how we assess new opportunities, navigate regulatory challenges, and use our aggregation model to drive growth.
I’ll also highlight the importance of localisation and how we tailor our content to different markets while supporting operators with the tools they need to maximise engagement. With the industry evolving rapidly, staying ahead of trends is key, and I’ll touch on the innovations shaping the future of iGaming.
Events like this are a great chance to connect, exchange ideas, and gain insights into what’s next for the industry, making it an essential platform for discussion and collaboration.
With Relax Gaming bringing its expertise to the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion appeared first on European Gaming Industry News.
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Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets
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March 7–11 – 500 USD in Freebets
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March 14–18 – 500 USD in Freebets
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March 21–25 – 500 USD in Freebets
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Place bets with min odds of 1.50
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Earn 1 point for every qualifying bet (1 EUR = 1 point)
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Climb the leaderboard and finish in the top 10 to win
The post Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets appeared first on European Gaming Industry News.
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Stats Perform signs betting streaming and data rights for FIVB events in 10-year deal with Volleyball World
Stats Perform have acquired the global betting streaming and data rights to premier FIVB Men’s and Women’s Volleyball competitions
Volleyball World have signed a landmark ten-year agreement with Stats Perform, a world leader in Sports AI. This partnership grants Stats Perform the exclusive global betting streaming and data rights to premier men’s and women’s volleyball competitions.
The decade-long deal covers a wide range of events, including the FIVB Men’s and Women’s Volleyball World Championships and Beach World Championships taking place every two years from 2025, alongside the annual Volleyball Nations League and the Beach Pro Tour. It also includes highly competitive and popular men’s and women’s competitions such as the Italian Superlega, Italian Lega Volley Femminile and several Asian Volleyball Confederation competitions.
Speaking about the landmark agreement, Felix von Knorring, Head of Media at Volleyball World commented: “We are thrilled to partner with Stats Perform and leverage their highly professional approach to content creation and distribution.”
“Together with their AI and technical capabilities, strong commitment to fan engagement and unrivalled network of licensed sportsbook partners, they provide the perfect platform for us to bring the top-class entertainment of premier men’s and women’s volleyball to the widest possible audience,” he added.
Alex Rice, Chief Commercial Officer at Stats Perform explained: “Volleyball is an increasingly important sport for our licensed sportsbook partners, because their users love to watch and engage with it.”
“It is consistently one of the most-viewed events at the Olympic Games and recent data shows it can attract as many bettors as the tennis Majors1. We are excited to help our clients deliver such captivating year-round content to their users,” he added.
Official data from these volleyball competitions are the latest addition to Stats Perform’s highly trusted Bet Trading Data offering, which was recently awarded its fifth consecutive independently-audited IBIA Data Standards Accreditation. Meanwhile, live coverage from the events is part of Stats Perform’s “Bet LiveStreams”, a 24/7 interactive video service for licensed sportsbooks. It currently features over 100 top men’s and women’s league competitions across 13 sports.
The post Stats Perform signs betting streaming and data rights for FIVB events in 10-year deal with Volleyball World appeared first on European Gaming Industry News.
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