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Scientific Games And Pennsylvania Lottery Launch Virtual Sports
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Company’s Ongoing Investment in Innovation Is Powering Lottery’s Highly Successful Modernization Efforts to Increase Funding for Commonwealth of Pennsylvania
LAS VEGAS and ATLANTA, Aug, 2018 — Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announced that the Company and the Pennsylvania Lottery (the “Lottery”) have successfully launched the distribution of virtual sports games at retailers across the state. Another ground-breaking technology project for the Lottery and Scientific Games, the new virtual sports entertainment is called Xpress Sports
, branded by the Pennsylvania Lottery, and initially includes Xpress Car Racing and Xpress Football content provided by Inspired Entertainment, Inc. (NASDAQ: INSE). Integrated through Scientific Games’ central lottery and sports betting platform, point-of-sale terminals, and TV monitors at Pennsylvania Lottery retailers, the virtual sports offering officially went “live” on August 14, 2018. Xpress Sports may be played at any Pennsylvania Lottery retailer. Players can watch drawing results in real-time on monitors at nearly 1,500 locations, with more on the way.
“We are thrilled to continue the Pennsylvania Lottery’s modernization efforts with the launch of our new virtual sports brand, Xpress Sports,” said Pennsylvania Lottery Director Drew Svitko. “Virtual sports games appeal to Pennsylvanian’s passion for sports and, like all of our games, virtual sports games are supported by systems technology innovation. Our recent game entertainment expansion with Keno, iLottery and now virtual sports is already generating new funds to benefit older Pennsylvanians. Kudos to all those at the Lottery and Scientific Games who have worked so hard to introduce these new products to our players.”
Scientific Games invested in technology innovation to support the Lottery’s plan to modernize through new solutions and products including virtual sports. Virtual games, along with Keno, will be displayed through the Company’s technology solution at a mixture of Pennsylvania Lottery retail venues, bars and taverns across the state throughout the day. The virtual games feature ultra-realistic animation that depicts the outcome of random computerized drawings that take place every five minutes.
“Scientific Games’ continued investment in new games, technology, and services to maximize proceeds for the Commonwealth of Pennsylvania has made the successful launch of virtual sports, Keno and iLottery mobile/online games possible,” Pat McHugh, Senior Vice President, Global Lottery Systems for Scientific Games. “We are proud that our partnership with the Pennsylvania Lottery has resulted in one of the highest performing lotteries in the world.”
For Xpress Sports, Scientific Games integrated third-party virtual sports game graphics. Xpress Car Racing features racecars numbered 1-12, and players can wager $1 to $20 on what order the first three cars will finish. Xpress Football allows players to select from two teams on wagers such as touchdown run on first through fifth play, touchdown pass on first through fifth play, turnovers or field goal. Elements of the game change every draw, such as teams, home or away, starting line for the drive, defense and offense strengths, etc. Players can wager from $1 to $20 per drive.
Following Keno’s very strong start, the Pennsylvania iLottery online/mobile games launch is the most commercially successful in the U.S., generating $51.3 million in play since going on sale May 22. Recently, the Lottery announced record total sales of $4.2 billion in fiscal year 2017-18, and its seventh consecutive year of generating more than $1 billion in profits for senior citizen programs in the Commonwealth of Pennsylvania.
A provider to more than 150 lotteries globally, including nearly every North American lottery, Scientific Games is known for game innovation and complex, integrated systems technology implementations. The Company is currently the fastest growing lottery systems supplier in the U.S., and the leading lottery systems supplier in Europe.
© 2018 Scientific Games Corporation. All Rights Reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The company is #1 in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit www.scientificgames.com
Company Contacts
SG Lottery Communications:
Therese Minella, APR +1 770-825-4219
Director, Lottery Communications
[email protected]
Corporate Communications:
Susan Cartwright +1 702-532-7981
Vice President, Corporate Communications
[email protected]
Investor Relations:
Michael Quartieri +1 702-532-7658
Executive Vice President and Chief Financial Officer
Forward-Looking Statements
In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “will,” “may,” and “should.” These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2018 (including under the headings “Forward Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for Scientific Games’ ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Source: Scientific Games Corporation
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SOFTSWISS Wins Best Marketing Campaign Award in iGaming
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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
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RocketWisdom: 100 Real Player Insights in One Book
RocketWisdom is one of RocketPlay’s most personal projects to date — an authentic digital book featuring over 100 real stories, rituals, and gaming habits shared by RocketPlay players. It began as a small internal effort to explore the fun side of play — how people enjoy their gaming moments and what small traditions make the experience special. It has since grown into a full eBook, now available for download.
What is RocketWisdom?
RocketWisdom is a compact, living digital book featuring 100+ stories, rituals, and personal gaming habits submitted by verified RocketPlay users. These aren’t polished guides — they’re human: lucky charms, timing bets, favourite slots, pre-spin habits, and little moments that make play unique.
RocketWisdom is more than a campaign — it’s a celebration of players’ creativity, shared fun, and community spirit.
Originally, players would periodically share their favourite gaming stories and rituals with the RocketPlay support team and on social media channels. The casino team got curious: what makes each player’s gaming moment their own? Are there funny traditions, habits, or superstitions behind the spins?
So they asked the community directly — and the response was overwhelming. More than 500 submissions arrived: many deeply personal, some playful, others describing family traditions or lucky moments. What started as a simple idea soon grew into a collection worth preserving, so RocketPlay gathered it into a book — first intended for an internal circle, but as more players asked to see it, RocketPlay decided to make RocketWisdom publicly available.
What’s inside
- 100+ real stories and rituals from players — from lucky charms to favourite slot routines
- Exclusive bonus code embedded in the book for instant testing
From 4.11, RocketWisdom can be downloaded directly from the RocketPlay website in two convenient formats — PDF and EPUB — making it easy for players to explore the collection from any device.
Why it matters
Today’s players expect more than chance — they want shared experience, creativity, and fun. RocketWisdom delivers inspiration, smiles, and connection for both seasoned spinners and newcomers.
For streamers and content creators, it offers authentic and entertaining material ideal for livestreams, reviews, and community challenges.
For operators and affiliates, player-driven storytelling helps build engagement and a more connected community.
Beyond being a book, RocketWisdom became a heartfelt celebration of creativity and playfulness shared by the RocketPlay community. Inside the book, readers will find promo codes that invite them to try selected games — closing the loop between inspiration, curiosity, and play.
RocketPlay is a trusted online casino with over 9,000 slots from top providers. Highly rated on CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it’s recognized for its quality, fairness, and reliability. The platform holds trust certificates from Chipy.com, CasinoGuru, and AskGamblers, and offers regular bonuses, tournaments, and strong Responsible Gaming features.
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Orange Gaming B.V. obtains license to offer online casino games in the Netherlands
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Orange Gaming B.V. has been granted a license by the Netherlands Gambling Authority to offer online casino games against the license holder in the Dutch market. With this milestone, Orange Gaming sets a clear course: safe, fair, and transparent online entertainment for Dutch players.
Petrit Dibrani, Director of Orange Gaming B.V., comments:
“We are a Dutch team with short communication lines and a down-to-earth mindset. My background in compliance forms the foundation of our decisions. We aim to go live soon, but we do so carefully and fully in line with all regulations. The Dutch market is demanding, with high taxes and strict limits, yet it also holds significant potential. That’s exactly why we focus on innovation, efficiency, and genuine attention to the player.”
Orange Gaming positions itself as an agile challenger among larger operators. Safer-play-by-design is embedded in all processes and communication. Limits, tools, and game rules are clearly explained, helping players stay in control and make conscious choices. The platform also includes several unique features that will be unveiled upon the website launch.
The post Orange Gaming B.V. obtains license to offer online casino games in the Netherlands appeared first on European Gaming Industry News.
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