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Helio Gaming agrees Lotto Joto partnership
Reading Time: 2 minutes
New deal part of African expansion
Malta, 17th Aug 2018 – Helio Gaming, the innovative lottery supplier, has penned a deal to integrate its games with Lotto Joto, the leading Kenya-based operator.
All of Helio’s lottery games will feature the operator’s branding, alongside a range of localised features, making them the perfect fit for the African marketplace.
Richard Mifsud, CEO at Helio Gaming, said: “I’m very pleased to announce our partnership with Lotto Joto, and I am confident their customers will enjoy playing our games.
“We have extremely ambitious plans for expansion in Africa, which has a number of markets well suited our innovative lottery products.
“It is great that Lotto Joto are eager to take our products to the Kenyan market launching its first lottery game with a jackpot of 25 million Kenyan Shillings which is a great improvement on what is currently available.”
Andrey Sidelnikov at Lotto Joto, said: “We are delighted to have completed this agreement with Helio Gaming, and are looking forward to the benefits it will bring us.
“Having a partner that understands the importance of CSR, something very aligned with our own priorities, was really important to us, and their products have a proven track record of boosting acquisition and retention rates for operators.”
The agreement sees Helio continue its expansion in Africa, with Lotto Joto just one of several co-operations to be launched in the coming months.
The Malta-based supplier now offers a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.
About Helio Gaming:
Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools. Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals. These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.
Source: Latest News on European Gaming Media Network
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Atlaslive Shortlisted in Three Categories at the European iGaming Awards 2026
Atlaslive has been shortlisted for three categories at the European iGaming Awards 2026: Best Customer Service Award, Best Sportsbetting Innovation, and Best iGaming Platform Supplier.
The European iGaming Awards is held annually during ICE Barcelona and brings together companies shaping the future of sportsbook and casino technology. The 2026 ceremony will take place on 19 January 2026 in Barcelona, recognising providers whose work has gained strong industry attention during the year.
Atlaslive’s shortlisting reflects a year of steady product improvement, new sportsbook features, and strengthened service operations. The company has focused on creating tools that support operator growth while keeping platform setup flexible and transparent.
“The shortlist recognizes the work our people do every day. Most improvements never make it into headlines, but together they shape the experience our partners and their players have every day. Being named in three categories tells us that this everyday work matters.”
—Anastasiia Poltavets, CMO, Atlaslive
About the European iGaming Awards
Organized by Datateam Business Media, the European iGaming Awards highlight companies that bring reliable products, thoughtful features, and stable services to the sector. Finalists are selected by a panel of industry professionals, with winners announced during the awards ceremony held alongside ICE Barcelona.
About Atlaslive
Atlaslive is a global B2B iGaming platform provider offering sportsbook and casino technology built for high-load environments. The company focuses on product quality, platform stability, and open communication with operators worldwide.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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How RocketWisdom Turned From An Internal Activity Into a Marketing Case
Reading Time: 4 minutes
When looking for ways to unite a community through genuine engagement, The Book of RocketWisdom shows what can happen when a brand chooses to honour its players. Originally created as a small tribute — a quiet gesture of gratitude toward the RocketPlay community — the project captures over 100 real strategies, insights and gameplay habits shared by players themselves.
What began as an intimate, non-public initiative has now taken on a life of its own. The book has been downloaded thousands of times and continues to appear in streams, media features and YouTube discussions — a rare case where authentic player voices grew into a meaningful, high-impact content project. Discover how a small, community-led initiative unexpectedly developed into a successful marketing case.
How the Project Started
RocketWisdom began very differently from what it is today. Initially, the project was not designed as a campaign or public initiative. It originated as a small, personal effort within the RocketPlay team — intended solely as a meaningful gesture to the existing community. The team wanted to better understand how players think about the game, how they make intuitive choices during play, and which personal strategies they rely on.
To explore this, RocketPlay didn’t turn to numbers — it turned to people. The team listened to real player voices, collecting their stories, habits and small rituals that shape how they play.
Based on the quality of insights gathered, the decision was made to convert this material into a document that would preserve the authentic voice of the community. That format eventually became The Book of RocketWisdom. Designed as a collection of 100 real strategies based on player stories, it was produced as a warm, personal project. The Book was something intended to remain exclusive to the community, not to be used as a tool for communication or promotion.
An Unexpected Turn
The turning point came from where no one expected it. While the book was still in its final layout, the contractor working on the design felt it was too special to stay unseen — and quietly shared it with a few streamers.
The reaction was immediate. During the final layout stage, the book designers — genuinely moved by the material — shared the book with a small group of streamers, believing it deserved to live beyond a private archive and reach the very players it celebrated.
On air, streamers opened it with surprise, asking, “What is this, and who made it?”
The RocketPlay team watched in real time as curiosity turned into enthusiasm. Within minutes, chat rooms lit up, inboxes began to fill, and it became clear that a tribute intended for a closed community was suddenly becoming a public discovery.
Streamers began flipping through the pages live, reacting to the strategies, laughing, debating them with viewers — all in real time. They still had no idea who created the book. But after a quick search of the title, they found an earlier mention of the project in industry media — one of RocketPlay’s previous publications — and realised the book belonged to RocketPlay.
That moment changed everything.
As soon as the connection was made, the viewer’s interest surged. The RocketPlay inbox filled up almost instantly — emails, DMs, comments, messages from every channel asking the same thing: “Where can I get this book?”
For a project that had never been announced publicly, the volume was overwhelming in the best possible way. It felt like the community had discovered a gift meant for them — and wanted to be part of it immediately.
What started as a quiet internal project had suddenly become something the community was actively asking for — and the momentum was too strong to ignore. The decision to open RocketWisdom to everyone was made almost instantly, driven by the simple thought: if players want it, they should have it.
Within days, the team assembled a dedicated landing page, prepared the book for public release, and shifted the project from an internal archive to open access.
Release and Reaction
The impact of that decision was visible immediately. Website traffic spiked on the launch day. At the time of writing this case, the book has already been downloaded more than 10,000 times. The number continues to rise, which suggests a strong level of sustained interest rather than a short-term campaign effect.
Following release, the project gained momentum naturally. Without formal promotion, RocketWisdom appeared in thematic media reports, industry articles, printed gaming publications and YouTube content. Several streamers integrated the book into their broadcasts, selecting individual strategies and testing them live for their audiences. Those who first showed the book were later contacted, and RocketPlay established partnerships with them, providing personalised bonuses to support their content.
At this stage, the project has featured in approximately 80 streams and has been referenced across more than 50 industry publications. It has also been covered in 3 major interviews and discussed by creators with high viewer reach.
What stands out about RocketWisdom is that it never started as marketing. It began as a warm, community-focused project — and only later turned into a high-performing communication case because players recognised themselves in it. Its success came from resonance, not planning.
For RocketPlay, the project became a reminder of who truly shapes the brand. And for the players, it became a gesture of appreciation that grew far beyond its initial intention. RocketWisdom continues to expand organically, showing that the strongest stories in iGaming still come from people.
The Book of RocketWisdom remains available for free download on the RocketPlay website. It contains 100 real strategies shared by actual players, and can be used by anyone wishing to explore them in practice.
The post How RocketWisdom Turned From An Internal Activity Into a Marketing Case appeared first on European Gaming Industry News.
Latest News
Kaizen Foundation partners with Ashoka to empower future social entrepreneurs
Reading Time: 2 minutes
Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is partnering with Ashoka, one of the world’s leading organisations dedicated to social entrepreneurship, to support the next generation of social innovators and changemakers. Through this collaboration, the Kaizen Foundation will contribute to Ashoka’s global work and fund two outstanding new Ashoka Fellows – one in Portugal and one in Romania.
For more than 40 years, Ashoka has built and nurtured the largest network of social entrepreneurs in the world, with each Fellow committed to driving innovation and creating meaningful, long-term change. Addressing challenges such as poverty, access to healthcare and the development of inclusive public services, Ashoka fosters changemaking ecosystems through partnerships across education, civil society and business. Its youth initiatives promote empathy, co-creation and problem-solving as core skills to achieve system-level change.
Recent Fellows in Romania include Dorica Dan, who revolutionizes the field of care for rare disease patients, influencing national legislation to improve diagnosis and access to therapies. In Portugal, Celmira Macedo tackles barriers to education and health literacy and supports students with special needs, reaching over 100,000 people in 76 Portuguese cities.
Once identified and selected for Ashoka’s Global Fellowship, the two new entrepreneurs will be fully funded by the Kaizen Foundation and will join a vibrant global community of Fellows across 95 countries. In addition to supporting Ashoka’s backbone operations, the Kaizen Foundation will also support the Ashoka Fellowship offering for all current Fellows – a programme designed to sustain and strengthen the global, national and regional infrastructure that helps Fellows thrive, scale their impact and collaborate across borders.
Panos Konstantopoulos, President of the Kaizen Foundation, noted: “Real impact begins with people – those who dare to imagine better futures and work tirelessly to build them. Ashoka has created one of the strongest communities of changemakers worldwide. Supporting new Fellows in Portugal and Romania allows us to stand behind individuals who are addressing critical social challenges with courage and creativity. We’re honoured to help strengthen the communities they serve.”
David Bonbright, Member of the Global Leadership Group at Ashoka, commented: “We are delighted to welcome the Kaizen Foundation into Ashoka’s global community of partners. Their strong focus on innovation, technology and long-term social impact makes them a natural ally in our effort to build a world where everyone can be a changemaker. With their support, we will be able to identify and back outstanding entrepreneurs in Portugal and Romania, while also strengthening the support system that enables all our Fellows to collaborate, learn from one another and scale their impact.”
The post Kaizen Foundation partners with Ashoka to empower future social entrepreneurs appeared first on European Gaming Industry News.
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