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Exclusive Interview with Stefan Kovach, CCO at FunFair Technologies
This week we are diving into blockchain technology and we are taking a look at how the “phenomenon” is change the online gambling landscape, even if some refuse to admit it. Stefan Kovach is currentlythe CCO of FunFair Technologies and he is a senior commercially minded marketer with over 20 years of experience in the travel, entertainment and gaming sectors, having worked for organisations ranging from Virgin Atlantic, Opodo, bwin and PokerStars. He has extensive experience in creating and nurturing brands, acquiring and retaining customers at scale as well as helping drive commercial and product strategies. Stefan’s previous roles enabled him to build and manage significant teams, manage marketing P&Ls running into the 10s of millions and responsibility for delivering high profile cross company projects. Here is our interview and we hope that you enjoy it!
There have been quite a few changes in the online gambling landscape in the last 12 months, partly thanks to the blockchain. What do you think are the key challenges operators are facing when opting to move from “traditional” operations to a blockchain platform?
Stefan: Although it is true that blockchain technology has been one of the most exciting advances within the online gambling landscape in the past year, there are, as yet, very few viable products actually available to the market. Whilst many other blockchain gambling businesses are very much still in the development phase, FunFair is at the forefront of this curve, already having a working and operational platform following a successful beta phase.
Traditional operators need to decide whether they see blockchain platforms as a threat, or alternatively, as a diverse revenue stream that taps into an existing and vast crypto-rich audience who are conducive to gambling by their very nature.
Luckily, traditional operators won’t need to choose one operating style above the other, blockchain gambling can act as a complimentary section of their existing business, allowing platforms to diversity their offering and audience without risk to their pre-existing business model. This is especially true when operators take advantage of the consultancy we offer when onboarding and educating customers.
We feel that, in the next 5 years or so, there will be a shift in online gambling, and with rumours that HTC is launching a blockchain phone later this year, this will surely change the mobile gambling industry as well. Do you feel that this is an area you will look at in the future?
Stefan: Mobile gaming is absolutely part of our plans and we will have a first class UX on mobile when we go fully live. Blockchain technology works in the same way across platforms, albeit sometimes different browsers are required.
Any established company, such as HTC, entering the blockchain space clearly demonstrates its relevance for all businesses in the future. We’ll always be looking to partner with those who are heading in the same direction as us as the learnings and combined investment can only speed up blockchain’s mainstream adoption.
We have reported on many blockchain gaming platform launches this year. Where does FunFair position itself in this innovative wave?
Stefan: We would firmly place ourselves as market leaders for a number of reasons. To start with, we are the only platform to offer a full ecosystem for operators, developers, affiliates and players who transact in our FUN token. We are also the only platform to offer production-level gaming quality which can challenge any tier one operator in traditional gamings. Current alternative blockchain titles are not only poor graphically and auditory, but run at unplayably slow speeds, not to mention the prohibitive transaction costs. We have bypassed these issues with our Fate Channels technology, which allows the gaming session to be taken off the blockchain, allowing it to run at the speeds and quality today’s gamers expect.
You have recently signed a deal with a market-leading poker rakeback affiliate, RaketheRake. Are affiliates making a good choice when opting to become operators?
Stefan: Affiliates have had to make do with diluted revenue share and often incorrect payments which are shared by operators at their will. Using the FunFair platform,they can become operators within days and take the entire revenue stream direct, while utilising their existing marketing expertise and captive player audience.
Affiliates can also continue to benefit from the FunFair platform as an affiliate, with real-time payments that are provably fair and paid in real-time on the blockchain, rather than having to trust casino operators as they do currently.
Do you think that regulators will eventually catch up and regulate the industry?
Stefan: Of course, any positive disruption will take time for regulators to size up and decide on a course of action, but the FunFair platform and blockchain technology itself ticks so many of the boxes they are looking for; from efficient KYC and provably fair RNG to the immediate release of funds, it really is a regulatory bullseye.
We are trying to lead the charge here and are in discussions with a number of relevant bodies. As you’d expect, some are more progressive than others, but we’re confident that as blockchain becomes adopted into the mainstream, they will regulate sensibly for all.
About FunFair
FunFair was born out of a powerful idea to harness the potential of the blockchain to initiate a revolution in online gaming.
FunFair founders Jez San, Oliver Hopton and Jeremy Longley saw the potential of the blockchain in early 2013. They wanted answers to difficult questions. Could anyone use the blockchain to run a casino? Why do players worry about trusting online casinos when the blockchain could create fair, transparent gaming? Why not use the blockchain to open up online gaming globally? These ambitious questions led to the development of a new technology that has the potential to profoundly change the gaming world.
We showed our first game in Paris in 2017. The response was so positive, we knew we were on to a winner. Jez San officially launched FunFair publicly in April 2017. The impact of this new technology immediately attracted the attention of major contributors and developers, eager to get involved. On 22 June 2017, our Phase 1 Token Presale raised $26 million, selling out in 4 hours.
Since then FunFair has delivered exciting games on our prototype demo platform, and we’re in the final stages of completing the new Ethereum technology platform which will showcase at DEVCON3 in November 2017. The next radical change in online gaming is being powered by FunFair; the first global gaming brand to unlock the true potential of the blockchain.
For more details, visit funfair.io
Source: Latest News on European Gaming Media Network
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
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Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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