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Exclusive Interview with Stefan Kovach, CCO at FunFair Technologies

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This week we are diving into blockchain technology and we are taking a look at how the “phenomenon” is change the online gambling landscape, even if some refuse to admit it. Stefan Kovach is currentlythe CCO of FunFair Technologies and he is a senior commercially minded marketer with over 20 years of experience in the travel, entertainment and gaming sectors, having worked for organisations ranging from Virgin Atlantic, Opodo, bwin and PokerStars. He has extensive experience in creating and nurturing brands, acquiring and retaining customers at scale as well as helping drive commercial and product strategies. Stefan’s previous roles enabled him to build and manage significant teams, manage marketing P&Ls running into the 10s of millions and responsibility for delivering high profile cross company projects. Here is our interview and we hope that you enjoy it!

There have been quite a few changes in the online gambling landscape in the last 12 months, partly thanks to the blockchain. What do you think are the key challenges operators are facing when opting to move from “traditional” operations to a blockchain platform?

Stefan: Although it is true that blockchain technology has been one of the most exciting advances within the online gambling landscape in the past year, there are, as yet, very few viable products actually available to the market. Whilst many other blockchain gambling businesses are very much still in the development phase, FunFair is at the forefront of this curve, already having a working and operational platform following a successful beta phase.

Traditional operators need to decide whether they see blockchain platforms as a threat, or alternatively, as a diverse revenue stream that taps into an existing and vast crypto-rich audience who are conducive to gambling by their very nature.

Luckily, traditional operators won’t need to choose one operating style above the other, blockchain gambling can act as a complimentary section of their existing business, allowing platforms to diversity their offering and audience without risk to their pre-existing business model. This is especially true when operators take advantage of the consultancy we offer when onboarding and educating customers.

We feel that, in the next 5 years or so, there will be a shift in online gambling, and with rumours that HTC is launching a blockchain phone later this year, this will surely change the mobile gambling industry as well. Do you feel that this is an area you will look at in the future?

Stefan: Mobile gaming is absolutely part of our plans and we will have a first class UX on mobile when we go fully live. Blockchain technology works in the same way across platforms, albeit sometimes different browsers are required.

Any established company, such as HTC, entering the blockchain space clearly demonstrates its relevance for all businesses in the future. We’ll always be looking to partner with those who are heading in the same direction as us as the learnings and combined investment can only speed up blockchain’s mainstream adoption.

We have reported on many blockchain gaming platform launches this year. Where does FunFair position itself in this innovative wave?

Stefan: We would firmly place ourselves as market leaders for a number of reasons. To start with, we are the only platform to offer a full ecosystem for operators, developers, affiliates and players who transact in our FUN token. We are also the only platform to offer production-level gaming quality which can challenge any tier one operator in traditional gamings. Current alternative blockchain titles are not only poor graphically and auditory, but run at unplayably slow speeds, not to mention the prohibitive transaction costs. We have bypassed these issues with our Fate Channels technology, which allows the gaming session to be taken off the blockchain, allowing it to run at the speeds and quality today’s gamers expect.

You have recently signed a deal with a market-leading poker rakeback affiliate, RaketheRake. Are affiliates making a good choice when opting to become operators?

Stefan: Affiliates have had to make do with diluted revenue share and often incorrect payments which are shared by operators at their will. Using the FunFair platform,they can become operators within days and take the entire revenue stream direct, while utilising their existing marketing expertise and captive player audience.

Affiliates can also continue to benefit from the FunFair platform as an affiliate, with real-time payments that are provably fair and paid in real-time on the blockchain, rather than having to trust casino operators as they do currently.

Do you think that regulators will eventually catch up and regulate the industry?

Stefan: Of course, any positive disruption will take time for regulators to size up and decide on a course of action, but the FunFair platform and blockchain technology itself ticks so many of the boxes they are looking for; from efficient KYC and provably fair RNG to the immediate release of funds, it really is a regulatory bullseye.

We are trying to lead the charge here and are in discussions with a number of relevant bodies. As you’d expect, some are more progressive than others, but we’re confident that as blockchain becomes adopted into the mainstream, they will regulate sensibly for all.

About FunFair

FunFair was born out of a powerful idea to harness the potential of the blockchain to initiate a revolution in online gaming.

FunFair founders Jez San, Oliver Hopton and Jeremy Longley saw the potential of the blockchain in early 2013. They wanted answers to difficult questions. Could anyone use the blockchain to run a casino? Why do players worry about trusting online casinos when the blockchain could create fair, transparent gaming? Why not use the blockchain to open up online gaming globally? These ambitious questions led to the development of a new technology that has the potential to profoundly change the gaming world.

We showed our first game in Paris in 2017. The response was so positive, we knew we were on to a winner. Jez San officially launched FunFair publicly in April 2017. The impact of this new technology immediately attracted the attention of major contributors and developers, eager to get involved. On 22 June 2017, our Phase 1 Token Presale raised $26 million, selling out in 4 hours.

Since then FunFair has delivered exciting games on our prototype demo platform, and we’re in the final stages of completing the new Ethereum technology platform which will showcase at DEVCON3 in November 2017. The next radical change in online gaming is being powered by FunFair; the first global gaming brand to unlock the true potential of the blockchain.

For more details, visit funfair.io

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Martina Muscat joins Swintt as new Marketing Manager

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In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate

Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager.

Having previously spent six-and-a-half years at Play ‘n GO as Online Marketing Coordinator before enjoying a more recent spell as Marketing Specialist at IGT, Martina arrives in the role with bags of industry experience that will help Swintt improve its communications across all channels.

Among the primary responsibilities of the new position, Martina will be tasked with ensuring that every upcoming game launch from Swintt tells a story that truly resonates with global audiences and that a consistent approach is taken in regards to all future messaging surrounding the brand.

Of course, given Swintt already boasts a packed product portfolio that includes Premium, Select and Elysium Studios – Driven by Swintt titles, Martina will have plenty of inspiration to work with and can use the studio’s previous successes as the blueprint to drive improvement going forward.

Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.

“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”

David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.

“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”

The post Martina Muscat joins Swintt as new Marketing Manager appeared first on European Gaming Industry News.

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IBIA launches Mission 2030, a new global strategy to safeguard sports betting

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The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape.

Khalid Ali, CEO of IBIA, commented: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 focuses on three core objectives:

  1. Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations;
  2. Expanding collaboration by deepening and broadening our partnerships across the global sports integrity ecosystem; and
  3. Advancing prevention through better regulation, effective policy engagement and player education initiatives.

Mission 2030 serves as a strategic roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape at an unprecedented pace. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members, ensuring the association remains flexible, innovative and proactive.

To mark this next chapter, IBIA has also unveiled a new brand identity. The redesigned logo, with six interwoven segments, represents the stakeholders vital to protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. Together, they form the foundation of IBIA’s work. The new strapline, “Safeguarding Sports Betting”, captures the essence of IBIA’s mission.

Khalid Ali added: “To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”

The post IBIA launches Mission 2030, a new global strategy to safeguard sports betting appeared first on European Gaming Industry News.

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Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking

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Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency.

Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to manage traffic more efficiently and gain deeper insights to maximise campaign results. This collaboration unlocks powerful new features that support smarter decision-making:

  • Fast and simple setup without postback creation, giving affiliates complete conversion data while eliminating unnecessary complexity and delays.
  • Centralised traffic and player activity data in one place within the Voluum panel, making it easier to monitor performance and act on insights.
  • Detailed tracking of campaigns and conversion events, enabling accurate ROI measurement and optimisation.
  • Clear traffic funnel insights, helping affiliates understand player journeys and refine acquisition strategies by accessing data that was previously available only in Affilka.
  • Automated campaign optimisation, reducing manual effort while maximising returns.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”

Operators relying on paid and affiliate traffic also benefit from this partnership with unified dashboards, centralised reporting, and role-based collaboration tools. They can analyse performance metrics such as sign-ups and first-time deposits in real time, gaining clearer insights to refine acquisition strategies.

Kamila Łuksza-Szpyt, Managing Director at Voluum, comments: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”

By integrating with Affilka, Voluum performance tracker gives affiliates sharper data and easier collaboration, while equipping operators with the automation and tracking they need to scale efficiently.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Voluum

Voluum is an all-in-one ad tracking, optimization, and automation platform that helps iGaming operators and affiliates acquire high-quality players. With over 10 years of experience in performance marketing, Voluum integrates with top traffic sources, affiliate networks, and iGaming operators via s2s postback, pixel, or API. This delivers real-time data insights, simplifies campaign management, and prevents wasted budgets. 

The post Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking appeared first on European Gaming Industry News.

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