Rossi McKee, entrepreneur, co-founder of Telematic Interactive, CT Interactive and CT Gaming, will participate in the panel discussion at SBC Summit 2024 titled “Omnichannel Strategy for Enhanced Customer Experience”. The session will take place on Tuesday, September 24, 2024.

The discussion will address how businesses can leverage the latest technologies to ensure a seamless experience across online and offline platforms. McKee, alongside other panellists, will explore how lessons from online gaming, such as personalised marketing and advanced data analytics, can enhance land-based casino experiences. Panellists will also evaluate the current state of omnichannel implementation in the industry, considering whether businesses are fully capitalising on its potential to drive engagement and satisfaction.

Additionally, the conversation will cover how omnichannel strategies align with modern consumer expectations, aiming to provide a cohesive and exceptional customer experience.

McKee’s extensive expertise in the gaming sector will provide valuable perspectives on navigating these complexities. Attendees can look forward to gaining actionable insights on creating a unified customer experience that bridges digital and physical touchpoints.

Amusnet has released its new online video slot game, Bier O’Meter.

The game has been specially created to celebrate Oktoberfest with all beer lovers. It promises a fun and festive atmosphere, complemented by top-notch graphics and traditional Bavarian music-inspired sound effects.

A plethora of German-themed symbols is to be found across the 5 reels and 30 paylines of this online video slot game, which promises a true celebration of the love for beer and entertainment. Various thrilling features are available, including the Free Spins mode with an Expanding Wild and a Respin function. Collect the Wild beer symbols to fill up the Bier-O-Meter and get one Lucky Bier Wheel Spin as a reward, allowing you to win up to x100 multiplier.

Free Spins
In the event of winning combination with 3 Scatters, the player has the opportunity to play 10 Free Spins.

Wild & Wild Respin Feature
During the Free Spins, 1, 2 or 3 Wild symbols on 2nd, 3rd and 4th reels award a Respin. If a new Wild symbol lands on the remaining reels, the player is awarded another Respin. Up to 3 Respins are possible.

Bier-O-Meter Feature
Bier-O-Meter is a bier dispenser located on the side of the slot screen. During the Main Game, only Wild symbols that are part of a winning line can fill up the Bier-O-Meter. During the Free Spins, all Wild symbols fill up the meter. When the Bier-O-Meter is full, the player is awarded 1 Lucky Bier Wheel Spin.

Lucky Bier Wheel Spin
The Lucky Bier Wheel is divided into eight sectors. Two of them award 12x total bet of the game; two of them award 15x total bet of the game; and four of them award 10x, 25x, 50x, and 100x total bet of the game.

Buy Lucky Bier Wheel Spin
During the Main Game, the Buy Lucky Bier Wheel feature enables the player to buy one Spin on the Lucky Bier Wheel. The feature costs 16x the total bet of the game.

Buy Free Spins
The Buy Free Spins feature enables the player to buy 10 Free Spins. The feature costs 100x the total bet of the game.

Gamble
Play the game and multiply the winnings through the Gamble Feature.

The European Casino Association (ECA) is going to conduct its 2024 Security and Safety Working Group meeting in conjunction with the Global Table Games & Game Protection Conference (GTGC/GGPC) at the Hippodrome Casino in London from November 18-20, 2024.

This collaboration marks a significant expansion of the ECA’s annual Security and Safety Working Group meeting, now encompassing a broader range of crucial industry topics.

The Global Table Games & Game Protection Conference (GTGC/GGPC) will address a wide array of subjects vital to the European casino industry, including:

• Security and Safety
• Safer Gambling Practices
• Customer Experience Enhancement
• Game Protection Strategies
• Technological Advancements in Casino Operations

Guido Berghmans, ECA Board Member, Working Group Leader, and Director of Casino 2000 Luxembourg, stated: “We are pleased to integrate our ECA Security and Safety Workshop with this conference. The GTGC/GGPC Euro provides our members with a valuable opportunity to engage with security experts and gain insights into the latest developments in game protection and secure casino operations.”

The GTGC/GGPC, organised by game protection expert Richard Marcus, is making its European debut following three successful years in Las Vegas. The event will feature a distinguished lineup of speakers, including:

• Simon Thomas, ECA Board Member and Executive Chairman of the Hippodrome Casino
• Ted Whiting, Corporate VP of Surveillance and Asset Protection for MGM Resorts International
• Mike Matranga, former Secret Service agent and founder of M6 Global Defense Group
• Richard Noble, COO at Crown UK
• Michael Boettcher, industry veteran and President of Storm International
• Last but not least, conference organiser Richard Marcus.

Marcus is considered to have been the most significant professional casino cheat of all time. He turned the tables to become a casino game protection consultant and trainer with clients worldwide. Marcus began his career as a blackjack dealer in Las Vegas and later became infamous for his ingenious cheating methods. He has dedicated his expertise to helping casinos worldwide improve their security measures and game protection strategies. Richard Marcus speaks French and German, enhancing his ability to communicate with a diverse European audience.
The conference will address current security risks in casinos and the methods to detect and prevent fraud and manipulation at gaming tables and slot machines. Key topics include AI in surveillance, facial recognition technology, and cybersecurity. Additionally, the conference will cover other relevant subjects, making it appealing not only to security managers but also to all executives in European casino companies. This event offers an excellent opportunity to exchange knowledge and network with industry peers.

Guido Berghmans added: “This collaboration between the ECA and GTGC/GGPC underscores our commitment to advancing security and safety standards in the European casino industry. We encourage all our members to attend and recommend that European land-based casino operations consider sending their key employees to participate in this conference. It presents a unique learning and networking opportunity that merits serious consideration.”

As part of this collaborative effort, on November 20, the managers of ECA member casinos responsible for security and safety will convene with experts and relevant consultants at their annual Security and Safety Working Group meeting to exchange experiences from the past year and discuss improved casino security practices.