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CBS bets on increase in sports gambling ad revenue

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Lee Moonves, current CEO at CBS, the leading broadcaster in the USA, foresees that advertisement revenue is set for a leap for a leap following the US Supreme Court’s repeal of sports betting ban.  He said that the development would “create a whole new ad category as well as drive demand across our sports-related content.”

Advertising generates around 38 per cent of the company’s present revenue. He added, “We had another terrific upfront with healthy demand in daytime, news, primetime and late night. CPMs were up high single to low double digits across dayparts and volume grew as well.” An upfront is a gathering of network executives, media and advertisers at the beginning of important sales periods.

Moonves went on to say, “Our programming was well received and we sold a number of units for the Super Bowl and the Grammys which we have on back-to-back weekends in the first quarter of 2019. This is also the first time we went into the upfront marketplace with our integrated broadcast and digital sales teams, and the results were significant. Digital volume was up nearly 40 per cent and we continue to leverage the power of targeted digital advertising with the huge reach of broadcast TV.”

When asked about sports betting, the executive indicated that he feels that it will start as a “local phenomenon.” He points to the newly established sports betting market in New Jersey, indicating that CBS will more than likely see an increase in revenue at its Philadelphia station before spreading to other locations, such as New York.

Moonves also touched on the recent deal between the NBA and MGM, and the amount of money sports betting companies such as FanDuel and DraftKings have sunk into advertising. He said, “So we think it’s a category that has an unbelievable upside. What that is I don’t know, but because of our local marketplace we’re ready there. The good news is this is also going to help the ratings on all our sports events, so that’s a positive to us.”

No indication was given as to what CBS might earn from sports gambling advertising. However, a recent report by Morgan Stanley analyst Ben Swinburne revealed that around $1 billion in paid sports betting-related advertising could be seen by 2023. Of that amount, TV would receive around 75 per cent, of which CBS could pick up between 1.5 to 3.1 per cent.

Source: calvinayre.com


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Southampton Football Club welcomes Midnite as its newest partner

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Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.

The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.

The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.

Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.

The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.

Connecting Saints fans like never before

The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.

Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.

Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.

“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”

Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.

“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”

The post Southampton Football Club welcomes Midnite as its newest partner appeared first on European Gaming Industry News.

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SOFTSWISS and Eduardo Barrichello Take the Next Step in 2025 FIA WEC with 24 Hours of Le Mans Debut

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SOFTSWISS celebrates a major milestone in its collaboration with rising Brazilian driver Eduardo (Dudu) Barrichello. The talented motorsport star has successfully completed his debut at the legendary 24 Hours of Le Mans, a pivotal round in the ongoing 2025 FIA World Endurance Championship (WEC).

Held from 15 to 16 June at the historic Circuit de la Sarthe in Le Mans, France, the 24-hour endurance race is one of the most prestigious events in global motorsport. First run in 1923, it forms part of the coveted Triple Crown of Motorsport, alongside the Monaco Grand Prix and the Indianapolis 500. The race challenges every aspect of a driver’s performance, combining speed, consistency, and strategic depth – values that closely reflect the approach SOFTSWISS brings to its own operations in the highly competitive iGaming industry.

At just 23 years old, Eduardo Barrichello added this legendary event to his growing international racing résumé, competing with the Racing Spirit of Léman team in an Aston Martin Vantage AMR GT3 Evo. His performance at Le Mans represents not only a personal career achievement but also a proud moment for Brazilian motorsport and a significant chapter in his WEC journey.

“Le Mans isn’t just another race – it’s the kind of challenge you grow up dreaming about. Representing Brazil on this stage is a huge honour, and stepping onto that track for the first time is a defining moment in my career. Endurance racing pushes you beyond your limits – physically, mentally, and technically. Having SOFTSWISS as a partner for the entire WEC series this year means a lot,” Eduardo comments.

The collaboration between SOFTSWISS and Eduardo Barrichello builds upon the company’s long-term commitment to performance, innovation, and operational excellence. It extends a relationship with the Barrichello family, which began in 2024 when Rubens Barrichello, Formula 1 legend and Eduardo’s father, was appointed Non-Executive Director in Latin America at SOFTSWISS.

“In motorsport, milliseconds can define outcomes; in iGaming, it’s responsiveness, stability, and foresight that define leadership. At SOFTSWISS, we embrace this mindset – continuously optimising our solutions, anticipating market shifts, and pushing the boundaries of technology. Like a Le Mans team, we race through every 24 hours with unwavering resilience – only our race never ends. Our systems are built to deliver flawless performance, every day, hour after hour, without pause,” highlights Ivan Montik, Founder of SOFTSWISS.

As part of its presence at Le Mans, SOFTSWISS also welcomed a group of partners and guests to experience the race firsthand. The programme included VIP lounge access, helicopter flights over the circuit, access to exclusive camera-only track zones, paddock entry, and hot laps in a real race car. Guests also enjoyed conversations with Rubens and Eduardo Barrichello, creating a unique opportunity to connect motorsport, technology, and partnership in an unforgettable setting.

Earlier this year, SOFTSWISS announced its broad partnership with the rising motorsport talent for the 2025 FIA World Endurance Championship (WEC).

The post SOFTSWISS and Eduardo Barrichello Take the Next Step in 2025 FIA WEC with 24 Hours of Le Mans Debut appeared first on European Gaming Industry News.

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Million Games and Black Cat Launch Island Ices – A Tropical Slot with Free Spins, Multipliers & Instant Cash Wins

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Million Games and partner studio Black Cat are excited to announce the release of Island Ices, a vibrant 5×4 slot packed with tropical charm and rewarding mechanics. As the second game from Black Cat under the Million Star partner programme, Island Ices brings a refreshing low-volatility experience with a polished aesthetic and summer-ready features.

Designed for players who love quick-paced, feel-good gameplay, Island Ices features:

  • 20 paylines

  • 96.3% RTP

  • Free Spins with multipliers up to x10

  • A Prize Collection Bonus Game worth up to 1,750x the player’s bet

A Game Built for Laid-Back Spins and VIP Wins

Set against the backdrop of a luxury island resort, Island Ices takes players from sun-soaked afternoons by the pool to nighttime VIP beach parties, complete with fireworks and instant-cash cocktails.

Landing 3 or more VIP Ticket symbols triggers the Free Spins bonus game, Beach Party style, awarding up to 15 Free Spins with multipliers of x2, x5, or x10. During Free Spins, cash-filled Cocktail symbols become more frequent, turning every spin into a shot at a bigger prize.

The Prize Collection Bonus Game is activated by landing 3 or more Cocktail symbols, clearing the reels and replacing them with instant-cash values only. Players begin with 3 ice cubes—each spin uses one, and every new cash symbol refills them. The feature ends when no ice cubes remain or the grid is full.

Million Star Innovation Meets Summer Style

“Island Ices is a great example of how strong themes and smart mechanics can create something players genuinely enjoy,” said Thomas Nimstad, CEO of Million Games. “Black Cat has followed up their debut with a beautifully executed second release that brings fresh flavour to the lobby without overwhelming complexity.”

With a light, tropical theme and strong feature set, Island Ices offers a flexible, low-volatility experience built to appeal to a wide range of players. The game follows the successful launch of Captain’s Curse and marks another creative step forward for Black Cat under the Million Star programme.

Island Ices is now live across all Million Games partner platforms.

The post Million Games and Black Cat Launch Island Ices – A Tropical Slot with Free Spins, Multipliers & Instant Cash Wins appeared first on European Gaming Industry News.

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