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CEO claims Paddy Power Betfair is “well positioned” in USA
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Peter Jackson, chief executive officer of Paddy Power Betfair, said that the company is “well positioned to achieve scale in the US quickly” after a 20 per cent rise in revenue in the second quarter.
The company’s Q2 results were boosted by the activity around Fifa World Cup, as the sales showed a 13 per cent increase. This is encouraging after a weak first quarter showing for the company.
The highlight of the second quarter, though, was the completion of the deal to acquire US daily fantasy sports operator FanDuel.
Although the takeover was only completed last month, after the end of the second quarter, Jackson said in an earnings call that the operator can be justifiably optimistic about growth opportunities in the US, having already established a presence in the country prior to the FanDuel deal.
Sports revenue spiked by 22 per cent in Q2 in the US, with gaming revenue increasing by 18 per cent.
“Fantasy sports will continue to be an important feature in the US market, especially in states where it could take a while for sports betting to be regulated,” said Jackson, who mentioned the “cross-selling” opportunities.
Jackson added that he envisages a “different market construct” in the US in terms of the balance between free-to-play games and sports betting, given the strength of the DFS market.
“Having 100,000 customers in New Jersey is a good starting point,” he said.
“Our US strategy is to go after the B2C market under the FanDuel brand. We have secured market access agreements covering 15 states and 36 per cent of the US population, including markets where regulation is expected by the end of 2019.
“It’s worth remembering that our US business is not a start-up. We have established brands, with FanDuel in sports and TVG in racing, an extensive product suite, operational expertise and we already operate in 45 states, including real-money wagering in 33.”
“Scale is essential for generating sustainable returns in the long term.”
Jackson, referencing the company’s solid base in the US, added: “The group’s strong balance sheet gives us important firepower and could prove to be a competitive advantage.”
In the trading update, Paddy Power Betfair’s profit before tax edged up by 4 per cent to £106m (€118m/$137m), but underlying earnings slipped by 1 per cent.
Additionally, Paddy Power Betfair also said that full-year earnings before deductions and interest, “pre-US sports betting”, is now expected to be between £460m and £480 – down from the previous expectation outlined in the Q1 trading update of between £470m and £495m.
This was attributed to the introduction of point-of-consumption tax and new product fees in Australia and swallowing up Fanduel’s losses “in the high single digits.”
The company added that, with the “infrastructure” already in place to expand in the US, any expenditure in relation to the market would fall under the marketing column.
Jackson added: “In Europe, product enhancements and improved cross sell rates have led to stronger gaming revenue growth over the past few months for both brands, whilst customer satisfaction with the Paddy Power sports app has stepped up.
“Recent marketing campaigns have also been successful with the Betfair brand increasingly identified as having the best odds. The World Cup was a showcase event for Paddy Power, with a series of successfully executed marketing campaigns leading to it being one of the UK’s most talked about brands in social media conversations around the tournament.”
Source: Latest News on European Gaming Media Network

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INSPIRED LAUNCHES EGYPTIAN-THEMED SLOT, GATE OF HORUS™
Inspired Entertainment, Inc. , a leading B2B provider of gaming content, systems, and solutions, is excited to announce the release of Gate of Horus™, now available to the UK LBO, B3 market.
From the creators of the popular Rise of Samurai slot™, Inspired’s Bell-Fruit Games studio presents Gate of Horus a captivating new Egyptian-themed slot. Packed with engaging features, players can enjoy an expanding symbol that unlocks additional win lines, Free Spins, a dynamic dual-wheel gamble, and Fortune Spins for even greater opportunities to win.
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“Building on the success of the popular Bell-Fruit title Rise of the Samurai, we’re proud to introduce Gates of Horus—an exhilarating expanding reels game set in ancient Egypt” said Matthew Crane, UK Market Product Director of Inspired. “With its powerful theme and dynamic gameplay, this latest release reinforces our commitment to developing strong brands and delivering quality games to our B3 estates.”
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The post INSPIRED LAUNCHES EGYPTIAN-THEMED SLOT, GATE OF HORUS™ appeared first on European Gaming Industry News.
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SPAYZ.io announces new brand identity, enters new growth stage
SPAYZ.io, a leading innovator in global payment solutions, has announced the launch of a new brand identity, logo, and website, marking a significant milestone in the company’s evolution as a leading fintech.
The updated brand reflects SPAYZ.io’s commitment to accessibility, inclusivity, and sustainability. It embodies the core values that have been integral to the growth of SPAYZ.io in recent years, including trust, simplicity through innovation, reliability and security.
The refreshed identity represents the fintech’s expanded vision as it prepares to introduce new products, enter new markets, and deepen relationships with existing customers and partners.
Ksenia Telukh, Marketing Manager at SPAYZ.io, spoke about the significance of this announcement.
“Everything about our rebrand has been carefully selected. The choice of dark anthracite, bright red and light grey symbolises dedication, security, growth and energy. Together, SPACE Grotesk and Montserrat fonts create a harmonious balance that reflects our innovative spirit and commitment to quality. We have created a graphic system to accurately resemble the financial system and payments ecosystem, celebrating simplicity through complexity.”
SPAYZ.io has successfully built a business centred around its clients. Leading payments professionals are involved at every stage of the business, from product and business development, sales and marketing, IT and analytics, to client support, legal and compliance, finance and operations.
Its portfolio of solutions includes Open Banking, Payouts, Local Bank Transfers, eWallets, Online Banking and Bank Card Processing. Each solution is designed to ensure smooth performance and versatility for different business needs across various platforms.
This is backed by a global solution, with geos including India, Indonesia, Japan, Bangladesh, Pakistan, Malaysia, Thailand, Philippines, Vietnam, Ghana, Kenya, Congo, Nigeria and Europe.
In light of these achievements, a refreshed brand identity was both timely and necessary.
“This is a symbolic reimagining of SPAYZ.io, adopting an identity that embodies its values and the ongoing evolution of the company,” Ksenia commented. “Since being founded, we have had to adapt and adjust to new market conditions, seizing new opportunities and creating a service that reflects the direct needs of our partners. We’ve continued to go from strength to strength, making it essential to create a new brand that truly reflects our journey.”
The post SPAYZ.io announces new brand identity, enters new growth stage appeared first on European Gaming Industry News.
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Hero Esports Announces Venues for ACL Grand Finals 2025
Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.
The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.
“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.
“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.
The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.
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