Ladbrokes Australia has signed a partnership deal with the London-based software provider Sportcast. As per the new deal, registered punters of Ladbrokes Australia will have an option to combine any bet within the same accumulator.
It works as following: After adding selections through the operator’s Multiverse offering, punters will be able to switch on or off any combinations of singles and Sportcast-powered Same Game Multi components, with prices instantly updated within the bet slip.
The Same Game Multi offering has initially launched across the Australian NRL rugby league, AFL Australian rules, NBA basketball and football leagues, with more sports to be added soon.
The service has been described by Sportcast as an industry first, but commercial director Ryan Coombs announced that further deals are in the pipeline.
“There will be further partnership announcements this year,” he said. “Whilst Sportcast were early in developing our BetBuilder/Same Game Multi product, we’ve now seen the industry come around to its potential, with many now considering it an essential part of a sportsbook’s furniture.”
“We are continually expending to new sports, including the US big four, which also opens up new opportunities for us, so new partners are in the process of integrating, with hopefully more to come.”
Sportcast supports five different integration methods, allowing the company to respond to the unique requirements of operators, Coombs added.
Sportcast, which has offices in the UK and Australia, launched in 2013 and is now live across many brands, such as GVC/bwin, Betsson and Betfred.
Source: Latest News on European Gaming Media Network
