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UK’s Gambling Commission publishes tougher ad rules
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The UK’s Gambling Commission has released a new set of updated rules regarding advertising, which are more stringent and tougher than the older set of rules. The commission said that the new set of rules “provide stronger protection for consumers and ensure they are treated fairly by gambling businesses.”
The new rules are set to come into effect from October 31 this year. The new rules empower the commission to sanction operators who break advertising rules and even impose fines.
Gambling companies will also face action for advertising failings by third-party affiliates, while the commission can also punish operators that send “spam” marketing emails or texts.
The commission also said the new rules will make it quicker and easier to react to breaches of consumer law, such as unfair and misleading practices.
In addition, companies will now have access to an improved complaints process, which will include an eight-week deadline to resolve such issues.
The move comes after the commission last month urged the UK industry to “step up” in order to help the regulator improve standards across the sector.
Neil McArthur, chief executive of the Gambling Commission, said that the latest changes “will protect consumers from irresponsible advertising and misleading promotions, ensure that they can withdraw their money more easily, and will mean that firms have to deal with complaints more swiftly”.
Responding to today’s announcement, Clive Hawkswood, chief executive of the Remote Gambling Association (RGA), told iGamingBusiness.com that while it is too early to assess the overall impact of the new requirements as a package, “none of these changes should come as a surprise to anyone.”
Hawkswood added: “The industry has already acknowledged the need for improvement in some of the key areas such as complaints-handling and the flaws previously identified by the Competition and Market Authority (CMA).”
Hawkswood also told iGamingBusiness.com that although the RGA initially raised concerns about using regulatory powers to underpin the voluntary regulation system for campaigns overseen by the Advertising Standards Authority (ASA), it shares the commission’s objective of “maximising compliance through improved guidance and transparency.”
He added: “There are many in the industry who continue to have reservations about the subjectivity that is inherent in many of the ASA’s rulings – for example, in determining what might be considered to be advertising that is ‘of particular appeal to children’ – but we are already working with them to get a better understanding of the decision-making processes.”
Source: Latest News on European Gaming Media Network

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Push Gaming launches Razor Returns bet365 edition in landmark content collaboration
B2B gaming supplier Push Gaming has partnered with bet365 to launch Razor Returns bet365, the first in a series of co-branded titles featuring the studio’s most iconic IPs.
Building on the success of Razor Returns, this customised version maintains the high-volatility gameplay and engaging mechanics that made the original a fan favourite.
The collaboration marks the debut of Push Gaming’s branded slot initiative, aimed at providing operators with customised content that reflects their brand identity while ensuring consistent performance.
Razor Returns bet365 brings a fresh visual identity to the hit game, with redesigned symbols and a fully reimagined background in signature bet365 colours.
The scatter, mystery, and Razor Reveal symbols now feature branded design elements, and the underwater world has been redesigned to include the operator’s logo throughout, from glowing sea creatures to sunken treasure.
Despite the visual overhaul, the gameplay stays faithful to the original. Players can still anticipate the legendary Razor Reveal feature, mystery symbols, and the highly sought-after unlimited free spins with progressive multipliers, all culminating in a potential max win of 100,000x.
Following this launch, Push Gaming is set to release additional co-branded games throughout H2 2025, further developing its strategy for customised content across regulated markets.
Shanel Cacciatolo, Account Manager at Push Gaming, said: “This launch is the result of a fantastic collaboration between our teams and a clear shared vision for bespoke, high-performing content.
“Razor Returns has already proven itself as one of our most successful titles, and this reimagined version is a great showcase of how we can adapt our strongest IPs for strategic partners.”
A spokesperson at bet365, added: “We’re thrilled to offer our players a unique, bet365-branded version of Razor Returns, thanks to Push Gaming. This partnership underscores our continuous commitment to maintaining high standards in the industry by providing top-notch exclusive content and quality entertainment.”
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The post Push Gaming launches Razor Returns bet365 edition in landmark content collaboration appeared first on European Gaming Industry News.
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Thunderkick returns for an even fierier fiesta in Carnival Queen 2
Expanding reels reveal up to 117,649 ways to win in revamped sequel
Independent slots studio Thunderkick has launched Carnival Queen 2, a sequel to its vibrant Mardi Gras-inspired street party, where a new reel structure combines with an infinite multiplier to unveil 25,000x win potential.
Building on the original with a new grid layout, the height of each reel can change at random from two to seven symbols, providing from 5,040 up to a maximum of 117,649 ways to win.
The Avalanche mechanic retains its prominence in the new iteration, replacing winning symbols and levelling up the multiplier by 1x, which can increase indefinitely should combinations keep landing.
The Exploding Wild also makes a return, however this time, firing up both base and bonus game potential. It removes all symbols vertically and one at random from every other reel, as well as increasing the height of its own reel, enhancing the number of paylines.
Landing three scatters activates the bonus round with 12 free spins, during which the height of each reel and multiplier do not reset between spins, bolstering win potential.
Carnival Queen 2 reflects Thunderkick’s expertise in crafting successful game franchises that leverage popular themes and mechanics to generate long-term player value and customer loyalty for operators.
Johannes Polbring, Game Product Owner at Thunderkick, said: “More than six years have passed since we launched the original Carnival Queen, which remains a strong performer in Thunderkick’s portfolio. We felt the time was right to refresh a fan-favourite.
“This sequel introduces more base game action, a brand-new expanding reels grid structure, and even bigger win potential, while preserving the electric fiesta atmosphere that made the first release such a success.”
The post Thunderkick returns for an even fierier fiesta in Carnival Queen 2 appeared first on European Gaming Industry News.
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Relax Gaming agrees content distribution partnership with Lottomart
Relax Gaming, the iGaming aggregator and supplier of unique content, has signed a content partnership with Lottomart, bringing a broad selection of its most recognisable titles to the award-winning operator alongside a strong pipeline of new releases.
Founded in 2017 by a team of enthusiastic professionals passionate about iGaming, Lottomart is committed to delivering a fun, fair and safe player experience and environment, with a roster of some of the best slot games, lotto draws, and scratch cards on the market.
Players at Lottomart will gain access to some of Relax Gaming’s greatest hits including Money Train 4, Temple Tumble Megaways and Beast Mode. Plus, new releases set to land on site in the coming weeks and months.
Cliona Griffin, Business Development Manager at Relax Gaming, said: “Lottomart has built a reputation for pairing a quality player experience with a carefully selected games library. We are pleased to see our flagship titles live on their platform and to support their growth with a steady stream of fresh releases.”
Chris Ruddock, Commercial Director at Lottomart, added: “Relax Gaming is a studio we’ve followed with great interest for some time, and we’re thrilled to now welcome their content to the Lottomart platform. Their portfolio offers an impressive blend of industry-recognised titles and a consistently strong pipeline of new and diverse content – both proprietary and aggregated from some of the most exciting studios in the market.
“Collaborating with a developer like Relax Gaming marks another important step in our commitment to offering a diverse and evolving games portfolio within a secure and responsible environment. We’re excited to see how our players engage with Relax Gaming’s content and look forward to what’s ahead.”
The post Relax Gaming agrees content distribution partnership with Lottomart appeared first on European Gaming Industry News.
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