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Japan sees a surge of popularity in Esports
Japan, the global leader in the manufacturing and consumption of video games, is fast catching up on Esports too.
The country, rather surprisingly, was a bit slow to get off the blocks in the Esports arena. However, as the global profile of Esports starts rising, especially with the decision to include it as a demonstration event in the upcoming Asian Games in Indonesia and as a full medal event at the 2022 Asian Games in China, Japan is witnessing a sudden spurt of interest.
Japan is of the home of game: developers Nintendo Co., Sony Corp., Capcom Co. and Konami Holdings Corp., you name it. But esports faces legal restrictions, such as a law that made it difficult for game-makers to hold competitions offering substantial prize money, in the country.
“Let’s say a company were to come out with a game that costs ¥10,000 and hold a game tournament to promote its sales. If the top prize was set at ¥100,000 that would be construed as inappropriate sales promotion because it would move many people to buy the product in order to go for the prize money,” explained lawmaker Jin Matsubara, head of the secretariat of a suprapartisan group of lawmakers promoting online games and esports.
“Japan is the only country that has this kind of law,” said Matsubara, who was previously state minister for consumer affairs.
To set the stage for growth in the domestic esports market, the group negotiated with the Consumer Affairs Agency and helped make it possible for esports tournaments to offer large monetary prize pools on condition that the contestants are professional competitors.
The Japan Esports Union (JESU), formed in February this year through the merger of five related entities aimed at unifying administrative activities, is tasked with issuing professional licenses.
JESU has so far issued licenses to more than 100 people for game titles including “Street Fighter V Arcade Edition,” “Call of Duty: WWII” and “Winning Eleven 2018,” known internationally as “Pro Evolution Soccer 2018.”
JESU Vice President Hirokazu Hamamura said the esports movement in Japan is accelerating. This has drawn the interest of companies outside the industry, including entertainment firm Yoshimoto Kogyo Co., which formed a professional esports team in March.
Still, the remuneration in Japan lags the rest of the world, peaking at around ¥60 million. Hamamura said prize money is merely one index.
“A bigger prize may bring excitement about esports, but another aspect is to attract attention,” he said, referring to such events as the Olympics, which do not directly offer prize money to the medalists but succeed in exciting athletes and spectators alike.
Source: japantimes.co.jp / SARAH SUK
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The post Spinosaurus – The Thrilling New Slot Game from PopOK Gaming appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has taken its content live with Domusbet, further strengthening its presence in the Italian market.
The integration features 32 of Evoplay’s premium slot titles, including Budai Reels Bonus Buy, Hot Volcano, and The Greatest Catch Bonus Buy that have proven popular with local players.
Renowned for its innovative approach, Evoplay’s titles aim to enhance player retention and engagement, providing a distinct competitive advantage to operator partners in the Italian market.
Domusbet offers a premium online casino in Italy and with a growing customer base, the collaboration sees Evoplay reach a new audience in the country where it has been live for several years.
The partnership reaffirms Evoplay’s commitment to becoming a leading supplier to the global iGaming industry and follows a number of prominent commercial deals that have seen the studio expand its reach in key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “Partnering with Domusbet is an exciting opportunity for Evoplay as we expand in Italy.
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The post Evoplay expands Italian footprint through strategic partnership with Domusbet appeared first on European Gaming Industry News.
Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’
The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.
The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.
Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.
Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”
Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.
The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.
The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.
The post BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME appeared first on European Gaming Industry News.
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