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The Changing Face of Bingo
Our hobbies are activities we turn to no matter how we feel, or whatever state the world might find itself in. Naturally we hope that we derive pleasure from them, in which case they become something of a support. Hobbies then are a steadying and reliable influence on our lives, so provoking strong feelings amongst those who favour a given passion. In this, bingo is not just no different, but the very definition of reassuringly familiar.
Given the specificity of bingo – its central place within a cultural tradition and its association with a particular demographic – any unnecessary changes to the game would likely meet with resistance from its devotees. This is understandable though, particularly in times of turmoil, whether personal or social, as it is in such times especially that a hobby means more to us than it ordinarily would. However, time does not stand still, as change is the normal order of things.
For all its emphasis on tradition and simplicity, bingo is not immune to change. It has had to adapt, if not in the fundamental rules of the game, then certainly in the manner of our participation. In the case of the elderly, Â the presence of bingo remains a constant to those who have spent a lifetime enjoying the game, and it can continue playing an important role in their lives even when they might need to enter care. There are some rules and regulations to be mindful of though when a game takes place outside of a bricks and mortar hall, but not being able to make it to such a venue is no barrier to remaining bingo active.
Being able to still take part in the game, regardless of whatever age a player happens to be, is a crucial aspect of what makes bingo distinct in the wider gambling arena, as it really does remove the barrier between young and old. Whatever number your age falls on, it’s almost certain to be included in the spread of numbers on the bingo card, as it too does not discriminate. There is no doubt though that the internet has forever changed how players of a certain age participate in the game, which has done wonders for its popularity. Bingo no longer has the image problem it once did, as a new generation of operators and gamers have given it a new lease of life.
This new lease of life though, one based on the remoteness of participating in online gaming, thankfully hasn’t banished the traditional bingo hall to the margins of the game’s history. The old halls were stuck in an old way of doing things, and had become so predictable and stuffy over time that they have to shoulder some of the blame for how bingo came to be viewed as a relic of the past. Many of us would prefer to see those gathered in a physical hall being encouraged to let themselves go and create a lively atmosphere, to no longer feel inhibited, as people need to simply let off some steam. As one tired old hall resembled another, so too did bingo fall into disrepair.
The idea of spending time in another tired old hall had lost most of its appeal, but happily the good people of Bingo Academy are all too keen to put an end to all that. Unlike the majority of recent entrants into the bingo arena, their service does not take place online, as they prefer for people to mingle in the real world when playing, believing correctly that this vital social aspect of bingo, or any hobby really, cannot be replicated in the online rooms, regardless of their prevalence and convenience. The community aspect of bingo has always been one of its biggest draws, as the literal coming together of diverse people around a common theme is something our current age is in desperate need of.
A former founder of Rebel Bingo started Bingo Academy, another outfit whose shaking up of the bingo establishment caused the mainstream press to notice them. Their events became famous for their party atmosphere and their refusal to take either themselves or bingo too seriously, but while managing not to poke fun at the game. Instead. they had realised that a younger generation who had become seduced by online bingo might still want to venture into a building and let their hair down for an evening. By catering to their needs, the game was reinvigorated by returning to is roots, if not quite still abiding by its former customs.
Bingo Academy are now diversifying even further though, as their most recent round of games are taking place away from the bingo halls they have breathed new life into. Throughout September-November 2018, they will be hosting a series of evenings at London’s The Kitty Hawk pub, which couldn’t be a more different venue in a more different area than bingo is customarily held in. But its potential for crossover appeal is one of the most interesting things about bingo. You’ll find the pub in the City of London, a district so distinct from the rest of the capital that it has its own police force.
Not only that, but Her Majesty needs to seek permission from the Lord Mayor of London – who is not to be confused with the Mayor of London, as the holder of that office does not have jurisdiction over the City of London – before she enters the area. The Square Mile, as it is also known, has long been fussy about who it admits, so bingo can count itself fortunate that it now has the right credentials. Normally the City is flooded with investment bankers, lawyers and other professionals during the day, before largely falling silent in the evenings and weekends, as its reputation is for work, rather than play.
That will change if Bingo Academy live up to their previous form. With their latest events happening on certain Friday and Saturday evenings, the usually sedate City of London is in for a rude awakening. You can buy tickets here, but I don’t know whether the Queen might drop in. If she does though, she’ll definitely be having a gin and tonic.
Author Bio: Pavlos Sideris is Co-founder of BestBingoWebsites, home to the UK’s best bingo sites, bonus codes and no wagering bingo.
Source: Latest News on European Gaming Media Network
Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
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About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
A few months ago, we had the pleasure of speaking with Borja Imbergamo, BetBrothers’ Head of Growth & Strategy, about their ambitious mission to become a leading affiliate company in regulated sports betting markets.
Since then, the company has rebranded as BC Brothers to reflect its multi-vertical vision, now overseeing both BetBrothers (sports betting) and CasinoBros (online casinos). We sat down with Borja again to discuss the strategy behind this move, the company’s growth, and its commitment to shaping a more transparent iGaming landscape.
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BetBrothers has recently rebranded as BC Brothers. What was the thinking behind this move, and what does it mean for your strategy going forward?
The rebrand was a natural step in our evolution. BetBrothers had strong traction in sports betting, but as we expanded into online casinos with CasinoBros, we wanted an identity that could unite both brands under one mission. BC Brothers allows each brand to maintain its own voice and focus, while benefiting from a shared growth strategy. It’s about clarity, transparency, and staying true to our mission of connecting players with safer bets across multiple verticals.
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Every company faces the pressure of quarterly results versus a long-term vision. How does BC Brothers strike that balance?
Our approach is built on organic growth. High-quality organic traffic takes time and consistent effort – it’s not an overnight success. But it’s also the most sustainable path forward.
For instance, in markets like Spain and Greece, where we’re seeing strong traction, we naturally focus on optimizing that performance. We celebrate quarterly results because they validate our initial strategies and provide the resources to invest further. Simultaneously, we dedicate significant resources for new markets and ventures. These are critical investments in our multi-year vision.
We invest today to secure growth for years ahead. It’s about consistent, quality growth rather than quick, unsustainable wins
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Which markets are currently your strongest, and what new ones are on your radar?
Currently, our primary focus markets, and where we’re already seeing really good traction, are Spain and Greece. These markets were chosen strategically for their established regulatory frameworks and significant potential. Our team has a strong understanding of the local player base and operator needs there. That is certainly paying off in terms of performance.
Looking ahead, while Spain and Greece remain key, we’re very excited about the potential in a number of other regulated markets. Our approach is always to go where we can genuinely add value to both operators and players. This leads us to focus on regions like Mexico, Peru, and Denmark, among others. Our strategy, much like in Spain and Greece, is based on delivering high-quality, compliant traffic. This is precisely where our expertise shines. The focus is always on where we can add real value. We don’t just want to be present – we want to be effective.
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Beyond geography, are there specific product verticals you’re most excited about?
Sports betting was our foundation, but entering the casino vertical was always part of our roadmap. That’s why we launched CasinoBros, a dedicated platform for online casinos. The strategy and vision here are exactly the same as with BetBrothers. We aim to give players the best and deepest information, guiding them to safe, regulated online operators.
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What does “deep information” mean in the casino space, and why is it important?
It means helping players understand everything. From game mechanics, RTP percentages, and volatility to responsible gaming tools and bonus terms. Our goal is to empower players to make informed decisions and enjoy entertainment responsibly, instead of just chasing promotions.
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From an operator perspective, what makes CasinoBros stand out?
From an operator’s perspective, our value lies in bringing highly informed players. These players understand game mechanics, responsible play, and promotions. For operators, this translates into stronger retention and healthier long-term relationships. Educated players are less likely to feel frustrated and more likely to stay with operators they trust. Everyone benefits from that.
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You’ve mentioned your goal of becoming a globally recognized and trusted brand. How are you working toward that?
Trust is the ultimate currency in iGaming. The rebrand to BC Brothers was a big step. We are uniting BetBrothers and CasinoBros under one strategy while keeping each brand focused. Now we’re rolling it out across all touchpoints and building our community on social media. These channels are crucial for transparency and direct engagement. It’s a long process, but one we’re fully committed to. Our mission remains clear: connecting players with safer bets, across verticals, in regulated markets.
The post From BetBrothers to BC Brothers: Scaling in Regulated Markets appeared first on European Gaming Industry News.
iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
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