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Banking on the Future of UK Betting Shops
Down the years, if you were hard-pushed to find a bookmaker’s shop in a typical UK town you would make for the nearest pub, knowing that the betting shop would be strategically located close to the ale pumps. Far from being a nefarious marketing strategy, it was seen as cultural: a few pints, a quick bet on the football or horse racing.
Of course, there are still plenty of betting shops in the UK, many of which are located strategically next to the ‘boozer’. In fact, around 8,000-9,000 outlets are still operating as of March 2018. Although numbers peaked in the 1970s and 80s (at around 16,000), it must be said that the traditional bookmakers shop has been reasonably resilient, despite many prophecies of doom.
The interesting aspect is that the betting shops have not really changed all that much over the years. We live in an era of digital disruption, one where the traditional high street is changing beyond recognition: DVD stores and books shops have been supplanted by Amazon. Clothes shops are also having a difficult time in the face of competition from online rivals. High street retailers are being asked to adapt in order to survive – why aren’t bookmakers’ shops doing the same?
Shops have changed slightly
Certainly, there have been some slight changes to the make up of a typical betting shop. You can walk into a William Hill shop, for example, and fund or withdraw from your online account. Electronic betting terminals, too, have changed the way we bet in the shops. Effectively, those terminals allow us to bet online without an account. It has been pointed out that, in the world of betting, cash is still king. Not only is there a level of anonymity to walking into a shop, but there is also a psychological reward to getting winnings in real cash as opposed to a number on a computer screen.
Still, we know that eventually the digital option will likely win out. The benefits of betting online make it inevitable. Take, for example, Betfred, a brand that has bucked the trend slightly by adding dozens of new shops last year. Why would you walk into a shop as a new customer, when you can enjoy Betfred betting offers, including free bets, to use online on any sport you like? Why back Manchester United at 13/2 to win the Premier League in a shop, when you could lose the receipt over the course of a nine-month season?
FOBTs limits may cause closures

You cannot talk about betting shops in the UK without mentioning the media’s cause célèbre from the last few years – fixed odds betting terminals (FOBTs). Steps have been taken to limit the maximum bet on these games to £2 (down from £200), in a move that many bookmakers have said would spell disaster in terms of shop closures. Much of the revenue for shops came from these terminals, so it is almost certain the regulations will have an impact.
The answer for the continued existence of betting shops 10, 20 years from now may lie in the example of bookstores. Some have been thriving in the face of Amazon’s dominance, because they have redefined what a bookshop is. Instead of going to buy a book, you are invited to a communal space, complete with a café and other things not easily replicated online, such as guest speakers. Could bookmakers have a similar way forward? Perhaps fusing with their natural bedfellow – the traditional British pub?
Source: Latest News on European Gaming Media Network
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Finland’s Gambling Reform Is Official – What Happens Next?
The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.
With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.
The Confirmed Timeline
With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.
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Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.
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2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.
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January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.
Entering the Finnish Market with Nordic Legal
Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.
Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.
Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.
Our Approach We focus on smart compliance:
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Reusing documentation where regulations overlap.
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Anticipating regulatory questions before they are asked.
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Aligning requirements for technical standards and responsible gambling.
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Engaging constructively with the Finnish authority to ensure a smooth process.
The Finnish Licence Application Package
To support your entry, we offer a comprehensive package designed to handle the heavy lifting:
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Translation of all required documents.
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Guidance and completion of complex application forms.
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Full project management from start to submission.
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Direct communication with the Finnish regulator on your behalf.
Next Steps
The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.
The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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