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Banking on the Future of UK Betting Shops
Down the years, if you were hard-pushed to find a bookmaker’s shop in a typical UK town you would make for the nearest pub, knowing that the betting shop would be strategically located close to the ale pumps. Far from being a nefarious marketing strategy, it was seen as cultural: a few pints, a quick bet on the football or horse racing.
Of course, there are still plenty of betting shops in the UK, many of which are located strategically next to the ‘boozer’. In fact, around 8,000-9,000 outlets are still operating as of March 2018. Although numbers peaked in the 1970s and 80s (at around 16,000), it must be said that the traditional bookmakers shop has been reasonably resilient, despite many prophecies of doom.
The interesting aspect is that the betting shops have not really changed all that much over the years. We live in an era of digital disruption, one where the traditional high street is changing beyond recognition: DVD stores and books shops have been supplanted by Amazon. Clothes shops are also having a difficult time in the face of competition from online rivals. High street retailers are being asked to adapt in order to survive – why aren’t bookmakers’ shops doing the same?
Shops have changed slightly
Certainly, there have been some slight changes to the make up of a typical betting shop. You can walk into a William Hill shop, for example, and fund or withdraw from your online account. Electronic betting terminals, too, have changed the way we bet in the shops. Effectively, those terminals allow us to bet online without an account. It has been pointed out that, in the world of betting, cash is still king. Not only is there a level of anonymity to walking into a shop, but there is also a psychological reward to getting winnings in real cash as opposed to a number on a computer screen.
Still, we know that eventually the digital option will likely win out. The benefits of betting online make it inevitable. Take, for example, Betfred, a brand that has bucked the trend slightly by adding dozens of new shops last year. Why would you walk into a shop as a new customer, when you can enjoy Betfred betting offers, including free bets, to use online on any sport you like? Why back Manchester United at 13/2 to win the Premier League in a shop, when you could lose the receipt over the course of a nine-month season?
FOBTs limits may cause closures
You cannot talk about betting shops in the UK without mentioning the media’s cause célèbre from the last few years – fixed odds betting terminals (FOBTs). Steps have been taken to limit the maximum bet on these games to £2 (down from £200), in a move that many bookmakers have said would spell disaster in terms of shop closures. Much of the revenue for shops came from these terminals, so it is almost certain the regulations will have an impact.
The answer for the continued existence of betting shops 10, 20 years from now may lie in the example of bookstores. Some have been thriving in the face of Amazon’s dominance, because they have redefined what a bookshop is. Instead of going to buy a book, you are invited to a communal space, complete with a café and other things not easily replicated online, such as guest speakers. Could bookmakers have a similar way forward? Perhaps fusing with their natural bedfellow – the traditional British pub?
Source: Latest News on European Gaming Media Network
PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus – a captivating 3×5 slot that transports players back to the thrilling age of dinosaurs!
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Game Overview:
- Provider: PopOK Gaming
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- Game ID: 134
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The post Spinosaurus – The Thrilling New Slot Game from PopOK Gaming appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, has taken its content live with Domusbet, further strengthening its presence in the Italian market.
The integration features 32 of Evoplay’s premium slot titles, including Budai Reels Bonus Buy, Hot Volcano, and The Greatest Catch Bonus Buy that have proven popular with local players.
Renowned for its innovative approach, Evoplay’s titles aim to enhance player retention and engagement, providing a distinct competitive advantage to operator partners in the Italian market.
Domusbet offers a premium online casino in Italy and with a growing customer base, the collaboration sees Evoplay reach a new audience in the country where it has been live for several years.
The partnership reaffirms Evoplay’s commitment to becoming a leading supplier to the global iGaming industry and follows a number of prominent commercial deals that have seen the studio expand its reach in key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “Partnering with Domusbet is an exciting opportunity for Evoplay as we expand in Italy.
“Domusbet shares our commitment to quality and player satisfaction, making this a natural fit. We’re delighted to bring our games to a new audience and look forward to a successful collaboration.”
Francesco Di Paola, President of Domusbet, added: “We are excited to bring Evoplay’s cutting-edge games to our online casino.
“This collaboration reflects Domusbet’s commitment to providing our players with top-quality entertainment and an innovative gaming experience. With Evoplay’s popular titles now available, we’re confident our players will find a new level of engagement and excitement on Domusbet.”
The post Evoplay expands Italian footprint through strategic partnership with Domusbet appeared first on European Gaming Industry News.
Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’
The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.
The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.
Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.
Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”
Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”
Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”
Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.
The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.
The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.
The post BETFRED LAUNCH NEW STUDIO AND LIVE PRESENTERS FOR EXCLUSIVE NUMBERS GAME appeared first on European Gaming Industry News.
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