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Google modifies policy to accommodate Italy’s ban of gambling ads

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Internet giant Google has adjusted its policies on search results to accommodate the new legislation in Italy that bans gambling advertisements. Google modified its policy page on Monday to make it congruent to Italy’s so-called Dignity Decree and its prohibition on nearly all forms of gambling advertising and sponsorships. Google’s notice reminded operators that, as of July 16, “only state lotteries with deferred drawing will be allowed to run gambling advertisements in Italy.”

While the Decree’s full effects won’t take effect until 1 January 2019, Italian gaming news agency Agimeg reported that Google’s notice has already resulted in Italian-licensed operators dropping down local search results, while international operators that serve the market without a local license have risen to the top.

Some operators, such as Stanleybet CEO Giovanni Garrisi, believe the Decree will be “changed at the parliamentary level.” And indeed, this week saw the Senate and Chamber of Deputies Studies Service submit a report suggested that the Decree’s absolute prohibition “does not appear compatible” with existing legislation upholding the legality of most gambling advertising.

Maarten Haijer, head of the European Gaming & Betting Association (EGBA), suggested the European Commission would step in if Italy’s parliament failed to act. In a letter sent to Brussels, Haijer claims Italy goofed by failing to notify the EU regarding the Decree, which should have been subject to the standard three-month “standstill” period, an omission that Haijer claims renders the Decree moot under EU law.

DI MAIO UNREPENTANT

Luigi Di Maio – Italy’s Deputy Prime Minister and champion of the Decree’s gambling smackdown – was challenged on a live TV debate this week by Vincenzo Boccia, president of the General Confederation of Italian Industry (Confindustria), regarding the effect the Decree would have on Italy’s gamblers.

Di Maio rejected Boccia’s suggestion that the Decree would achieve the opposite of its stated aims, saying that “I cannot be told that since I have eliminated the advertising of gambling, the illegal advertising is promoted. It is not.”

Boccia argued that “there is a game that is legal, which must be protected, and one that must be fought, with rules that must be respected … either gambling is everything and then everything must be closed or if there is a dimension of legality this must be protected, within certain rules.”

OPERATORS BITE BACK

Italian-licensed operators have expressed near-unanimity in their rejection of the new government’s approach. Kindred Group’s local head of gaming Cristiano Blanco called the ad ban “putting the dust under the carpet” while “delivering the [online game] to unauthorized operators.”

Alejandro Pascual, director of European operations for Spanish operator Codere, told InfoPlay that his company agreed with the Italian government’s objectives, but its methods “are not the most suitable” to achieving those objectives. Pascual claimed to have “repeatedly” invited government reps to engage in dialogue but “all of them have declined the invitation.”

Meanwhile, Massimilano Casella, CEO of Italian operator Microgame, issued a blistering statement via his Facebook page saying the government was treating gaming operators like “plague victims… with whom it is better not to deal with.” Casella said he was “astonished, embittered and worried about my employees, customers and users.”

Casella said that, as a responsible gaming operator, he recognised that “our industry, our companies grow if everyone plays one euro, not if a few sell the house to play.” Casella said he wanted to “work side by side” with the government to battle problem gambling, but this couldn’t happen “if our interlocutor is blind and deaf.”

Casella also mocked the government’s claims to care about gamblers, pointing out its plan to make up the expected tax shortfall from decreased online gambling by increasing taxes on land-based slots and video lottery terminals. “Is this the brilliant solution to stem this sad phenomenon?”

Casella closed his rant by suggesting that all Italian-licensed operators enact a “shutdown of all activities for 24/48 hours” to draw attention to the situation. Casella said the experience and skills of online operators “must and can be used for better regulation of the game.”

Source: calvinayre.com

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CT Interactive grows its certified portfolio in Romania

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CT Interactive is strengthening its presence in Romania’s regulated iGaming market by certifying 20 new games, bringing its total portfolio in the country to 101 titles. This is a significant achievement in the company’s European growth strategy.

Among the new certified releases are fan favorites such as Lucky Clover 10, the latest addition to the beloved Clover series featuring vintage-inspired graphics and nostalgic design elements, and 20 Mega Star, a classic fruit-themed slot that combines familiar gameplay with modern visuals to keep players engaged. Both titles have already proven their success across multiple international markets with strong player engagement.

Additionally, CT Interactive is launching its new Buy Bonus product line in the Romanian market. This exciting lineup includes Doctor Winstein Buy Bonus, Duck of Luck Buy Bonus, Fruits & Sweets Buy Bonus, Nanook the White Ghost Buy Bonus, and Hyper Cuber Buy Bonus — all offering thrilling bonus features and enhanced gameplay tailored to local player preferences.

“Certification in Romania is an important part of our European growth strategy,” said Martin Ivanov, COO of CT Interactive. “This expansion not only strengthens our presence but also enables us to offer a diverse and premium range of content to the regulated Romanian market.”

With these new certifications, CT Interactive continues to be a trusted provider of engaging gaming content, offering Romanian operators a broad range of advanced titles fully aligned with local regulatory standards.

The post CT Interactive grows its certified portfolio in Romania appeared first on European Gaming Industry News.

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Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™

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The rise of casual games in recent years has been difficult to ignore. Otherwise known as crash or instant-win titles, they have proven to be a massive hit with players. Their mobile-friendly interfaces, social features, and made-for-streaming gameplay have made them a viral sensation and have seen many top studios get involved with their own iterations.

However, this market saturation has led to many of these games, especially aviation-themed ones, flying off into the distance and being very quickly forgotten. With every studio trying to crack the market, it can be extremely difficult to achieve long-term, sustainable success.

A Successful Launch

Fortunately, with Aviamasters™, we have struck gold. Not only has our game managed to go viral, but it has also maintained continued, impressive growth over a sustained period. This has been no easy feat. While engaging and unique gameplay mechanics no doubt play their part, the real secret to Aviamasters™’ longevity has been its organic, affiliate-driven growth that has helped create a loyal userbase and allowed it to become a word-of-mouth hit.

Of course, you shouldn’t just take our word for it. The most compelling evidence of Aviamasters™’s success is its impressive metrics. Over a five-month period, the game saw a 740% increase in new players. However, this is not just a fleeting trend or a moment in the spotlight; the game has shown steady growth since its launch.

An Online Community

We believe the root cause of much of this growth is the game’s unique feature — landing the plane and its inherent unpredictability — combined with its incredible online presence and traction, which affiliates and streamers have played a massive role in. The game has generated significant buzz on social media, with over 500 million TikTok views and more than 200 new videos being uploaded daily. This virality has been reinforced by strong affiliate campaigns that have helped build an active community around the game.

This collaborative, community-led approach has helped set Aviamasters™ apart from other games that have struggled to take off in the same way. It has allowed it to create a self-sustaining engine of growth, with new players coming to the game repeatedly.

Of course, there is also a domino effect on the game’s success. The continued interest in Aviamasters™ generates interest in other BGaming products, which, in turn, benefits our operating partners hosting them.

As such, the game is no longer just a huge hit for us, but also a crucial entry funnel for new audiences and their introduction to our products. Likewise, this is hugely beneficial to our operators, providing them with returning customers.

This popularity with our operating partners has been reflected in the demand for custom versions of the game. Shuffle released its own take on the game with Happy Bird, while RainBet offers its own unique version of Aviamasters™, both of which have been a huge success. This level of brand integration highlights the confidence that our partners have in the game. It also demonstrates how Aviamasters™ has become an essential product in their library.

A Recipe for Success

While the numbers tell an impressive story, the success of Aviamasters™ ultimately comes down to its unique gameplay mechanic that has been well-executed and has connected with an audience. The simple combination of something easy to grasp and also deeply engaging has allowed the game to take off and become a viral hit organically.

This, combined with a robust promotional ecosystem and a strong online community, has enabled Aviamasters™ to create a blueprint for casual games looking to build an audience and succeed in an increasingly competitive and challenging market.

 

Author: Kate Puteiko, CMO at BGaming

The post Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™ appeared first on European Gaming Industry News.

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Ivan Montik and Rubens Barrichello take stage at SBC Summit: Excellence Under Pressure

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It’s hard to find a business sector evolving faster today than iGaming. Perhaps only Formula 1, with its incredible speed, comes close. Champions of innovation and speed, Ivan Montik, Founder of SOFTSWISS and Rubens Barrichello, former F1 driver and Non-Executive Director in Latin America at SOFTSWISS, will take the Super Stage at the SBC Summit in Lisbon on 16 September. Their fireside chat, Excellence Under Pressure: Evolving in a Fast-Moving Space, will explore how to thrive in an industry that never slows down.

The SBC Summit is one of the world’s leading events for the sports betting and iGaming industry, bringing together more than 25,000 delegates, 600 speakers, and 1,000 exhibitors from across the globe. Its Super Stage hosts the headline sessions, featuring thought leaders who shape the industry’s future. Against this backdrop, the fireside chat between Montik and Barrichello promises to be a highlight of the Lisbon event.

In Formula 1, excellence means performing at the limit while rules and technology constantly evolve. iGaming is no different. In this fireside chat, Ivan Montik and Rubens Barrichello will explore how to sustain excellence under pressure –  turning regulation into advantage, balancing speed with reliability, and building systems that adapt without breaking. Barrichello will share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.

Last year, Montik and Barrichello’s dialogue on leadership became one of the highlights of the SBC Leaders Summit, sparking strong interest from the audience. Building on that success, they return to the stage this year with a new focus: innovation. 

“Excellence under pressure means building systems that adapt fast without breaking. As a founder, I always stand for consistency, reputation, and delivering for our clients. We never innovate for the sake of innovation – but we always look ahead. Our R&D team closely monitors trends so we don’t miss them, but create them. At the same time, we ensure stable, uninterrupted iGaming software that runs 24/7 with uptime close to 100%. At this speed, it’s about taking every curve smoothly and helping our clients lead in every market. I look forward to meeting our partners at the Summit, sharing insights, and connecting in person,” said Ivan Montik, Founder of SOFTSWISS.

Ivan Montik and Rubens Barrichello will also join the SOFTSWISS team at Stand B160 to discuss the business and innovations worldwide.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Ivan Montik and Rubens Barrichello take stage at SBC Summit: Excellence Under Pressure appeared first on European Gaming Industry News.

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