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Italy adopts gambling advertising ban

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The Italian government has adopted the law that bans gambling advertising completely. Here are the details about the ban and its implications.

The law decree enforcing the gambling advertising ban technically came into force from July 14. However, there is a provision in the law that allows ongoing contractual agreements, which were already signed, to extend till 16 July 2019, as the case may be.  

Additionally, the law decree provides that the existing gambling advertising regulations are still applicable which shows that in the intention of the Government some types of gambling advertising should be allowed, otherwise existing gambling advertising regulations would not be meant to regulate anything.

The consequence of the above is that the ban as of today does not apply to anything… Also, the law decree still needs to be ratified by the Parliament which might either implement changes or even cancel it.

Is the gambling advertising ban legal?

Even if we are able to argue that from the 1st of January 2019 the ban would be applicable to some gambling advertising activities, it should be considered that: this is a law decree which is an urgent measure that was not urgent since a transitional period of up to 1 year was granted. Therefore an abuse of the regulatory instrument of the law decree took place; this is a technical regulation that was not notified to the European Commission with the required 3 month “stand still” period which is provided by the EU Directive 2015/1535, and this is a measure that is basically completely banning online gambling because online gaming operators can market their services only through remote channels of communication. Therefore if no advertising whatsoever can be performed, they cannot make the public aware of their services and therefore they cannot do business. This is a disproportionate limitation of the freedom of doing business provided by the Italian Constitution and of the EU principle to provide services.

The hope is that the Government will understand the mistake and go back to the existing gambling advertising regulations that if enforced would already set very stringent restrictions to gambling advertising.

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Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

 

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.

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Finland Finalises Gambling Reform Framework: Market Opening Set for 2027

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Finland is preparing to usher in a new era for its gambling industry, with a comprehensive reform that transitions the country from a state monopoly to a regulated, licensed market. According to updates received by Nordic Legal, the Administrative Committee of the Finnish Parliament has completed its report, confirming the core elements of the reform. While the legislation has yet to be formally published, it is expected to pass without further amendments.

This reform marks a significant shift in Finland’s gambling landscape and introduces a well-defined roadmap that operators and suppliers should begin preparing for now.

Key Milestones in Finland’s Gambling Market Reform

  • B2C licence application opens: March 1, 2026

  • Opening of the gambling market: July 1, 2027

  • B2B licence application opens: July 1, 2027

  • B2B licence requirement enforced: July 1, 2028

In addition to these regulatory changes, the Finnish government is reportedly exploring mechanisms for enhanced player protection. One such initiative under consideration is the introduction of loss limits that would apply across all licensed operators, signalling a strong commitment to responsible gambling.

Nordic Legal: Your Strategic Partner for Finnish Market Entry

With deep expertise in the Nordic gambling sector, Nordic Legal is uniquely positioned to assist operators navigating the Finnish licensing process. Drawing on experience in Denmark and Sweden, the firm brings regulatory insight, a streamlined methodology, and local expertise to ensure clients are well-prepared for this market transformation.

Why Choose Nordic Legal?

1. Familiarity with Your Business
For existing clients operating in Denmark or Sweden, Nordic Legal leverages its existing understanding of your organisation and technical infrastructure. This continuity accelerates the process and avoids duplication of effort.

2. Regulatory Expertise
Years of engagement with Danish and Swedish regulators allow Nordic Legal to anticipate regulatory expectations, resolve potential issues early, and smooth out the application journey.

3. Proven Nordic Methodology
Nordic Legal applies a tested framework to each licence application, including:

  • Reusing existing documentation where possible

  • Mapping technical and certification requirements in advance

  • Aligning responsible gambling strategies with Finnish standards

  • Co-managing projects through your current contact and our Helsinki team

  • Constructive engagement with regulatory authorities when needed

Finland Licence Application Package

To support a seamless entry into the Finnish market, Nordic Legal offers a comprehensive application service that includes:

  • Translation of all required documents

  • Step-by-step application guidance

  • Completion of application forms

  • Full project management

  • Direct communication with the Finnish Gambling Authority on your behalf

Operators aiming to enter the Finnish market are encouraged to begin preparations early. Nordic Legal’s package ensures that you will be ready when the application process opens in 2026.

Thinking of Entering the Finnish Market?

Whether Finland is part of your expansion strategy or you need a clearer understanding of how the new legislation affects your operations, Nordic Legal is ready to help. With expert knowledge of the requirements, the process, and the business context, we provide the guidance and support you need to move forward confidently.

For more information about our Licence Application Package or a personalised assessment of the Finnish market, please contact Nordic Legal directly.

The post Finland Finalises Gambling Reform Framework: Market Opening Set for 2027 appeared first on European Gaming Industry News.

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NuxGame & Gamblers Connect Enter a New Partnership

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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.

This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.

The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.

Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.

By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.

This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”

The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

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