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West Ham agree shirt sleeve deal and eSports partnership with Basset & Gold

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West Ham are pleased to announce that they have reached an agreement with Basset & Gold to become the Club’s sleeve sponsor.

Basset & Gold are a leading financial services firm based in the heart of the City of London, offering investors fixed income returns that are generated by providing financing to marketplace lending platforms and UK based businesses.

The partnership will see Basset & Gold’s logo featured on the left sleeve of all West Ham United’s men’s first team, Academy and PL2 shirts, as well as becoming West Ham United’s eSports partner.

eSports is an area in which West Ham United are pioneering and they became the first British team to announce an eSports player in 2016, while London Stadium hosted the first ever eSports tournament involving professional clubs in the same year.

Basset & Gold will also benefit from further branding opportunities across the club and the deal commits the two parties to work together closely to develop local community through activities and charity work as well as fan engagement opportunities for West Ham fans in and around east London.

Karren Brady, West Ham United Vice-Chairman, said: “I am delighted to announce our partnership with Basset & Gold and I am extremely excited about working together going forward. What really appealed to us was their commitment to working and engaging with our fans in east London and the local community.

“Our fans are at the heart of everything we do and we wanted to partner with someone who understands that and mirrors that commitment in their own work. Both partners are determined to achieve success next season and we cannot wait to launch our partnership through some incredible activations for our fans.”

A Basset & Gold Spokesman said: “We are delighted to become a partner of West Ham United Football Club. We found West Ham United to stand out from the others in the way they treat their fans and their community, which is also ours being based in the City of London – only one train stop away from the fabulous stadium. Community and family are in the heart of our brand and we are looking forward to a fruitful partnership that will benefit both parties as well as everyone around us.”

Karim Virani, Digital and Commercial Director at West Ham United, said: “Basset & Gold are a partner that we are extremely proud to have on our sleeve. Their unique approach to customer care and professionalism has proved extremely successful, whilst their impressive plans for the future absolutely match the ambition of our football club.”

Basset & Gold look to provide everyday investors with the opportunity that was previously available only to ultra-high net worth investors, and gain attractive returns. Basset & Gold’s mission is to challenge the market and create investment opportunities that are easy to understand, transparent and continuously control risk, while maintaining market-leading returns that meet investment goals.

Basset & Gold is a brand name of B&G Finance Ltd which is authorised and regulated by the Financial Conduct Authority (FCA). Basset & Gold see their investors as partners so endeavour to make sure they only make money when their investors make money. Basset & Gold has a reputation for superb customer care, professionalism team work, transparency and challenge the norms of the investment world.

For more information please visit bassetgold.co.uk

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.

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Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

The post Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards appeared first on European Gaming Industry News.

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CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

The post CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES appeared first on European Gaming Industry News.

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