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Parimatch signs international UFC deal
Parimatch, a top gaming operator in Russia and the CIS region having a user base of 1.7 million, has become the official UFC Betting Partner for the entire EMEA region, except for the UK and Ireland.
The first ever UFC event in Russia will take place at Moscow’s Olympic Stadium in September, which will have Parimatch as an “introducing partner.”
As per the company’s stats, 5% of its customers currently bet on UFC. The company planning to increase that to 10% within the year. This deal is expected to boost the customer base significantly.
CEO Sergey Portnov (pictured with UFC president Dana White) identified growth in mixed martial arts as the “No.1 priority for the company.”
He told iGamingBusiness.com: “UFC is the fastest growing kind of sports in the world after, I guess, cyber-sports. Everybody understands it’s a trend.”
“Parimatch is a trend company, and is aiming to become a leading company. When such an organisation like UFC enters the CIS market, we would like to be associated with the brand. We were the first to understand that UFC will need a partner and have built our partnership relations.”
Cyprus-headquartered Parimatch is already a sponsor of Ukraine’s national football team and partner of Ukrainian Premier League champion Shakhtar Donetsk, Russian Premier League side FC Rostov and Cypriot title-holder APOEL. It also holds partnerships with major hockey and basketball leagues in Ukraine. iGamingBusiness.com understands that esports team Virtus.pro will also soon be added to its portfolio.
As part of its partnership with UFC, Parimatch explained that its logo will be incorporated into athletes’ apparel and be displayed in the octagon and on the UFC.com website. Parimatch believes it can play a major role in building UFC’s presence in its own home region.
“This partnership is strategic and long-term. We aim to fix the MMA category for ourselves,” Portnov added.
“Passion drives our company, and we are ready to build a close and robust relationship with UFC and help them to develop this market. We are prepared to accustom the audience to such a great sport as MMA.”
Source: igamingbusiness.com
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SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.
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North Star Network acquires Um Dois Esportes
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
The post North Star Network acquires Um Dois Esportes appeared first on European Gaming Industry News.
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BNXT League and PepperMill Casino join forces
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
The post BNXT League and PepperMill Casino join forces appeared first on European Gaming Industry News.
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