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Playtech inks igaming deal with SAS
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Omni-channel betting and igaming giant Playtech has launched Placard.pt in association with Sociedade de Apostas Sociais (SAS), the Portuguese online gaming and betting operator.
Playtech made an agreement with SAS, which will allow the latter to use its IMS player management platform and new Playtech BGT Sports online sportsbook.
The deal is part of Playtech’s expansion into Portugal, a newly regulated market with strong potential. The multi-year agreement with SAS will see Playtech integrate its data-driven IMS player management platform and single wallet functionality into SAS’s operation, powering its entire online offering with an integrated solution.
This launch is the latest PBS roll-out in a new and emerging regulated market. Earlier this year, Playtech strengthened its position in the Colombian market, when it agreed a deal to supply SSBTs, tills (over the counter), an online sportsbook, as well as managed services to Sportium Colombia.
Playtech will offer a complete omni-channel service. With one of SAS’s major shareholders being Santa Casa da Misericórdia de Lisboa, the country’s state lottery provider, the deal gives Playtech greater visibility in the lottery segment.
There will be no database integration or sharing of player information between the online operation and Santa Casa’s land-based gaming operation. In 2017, Playtech also signed a three-year agreement with OPAP, the Greek betting and lottery operator. Dr Paulo Calado, CEO at SAS, said: “Our objective is to operate in this market with a range of games for users of the platform that are also intuitive and reliable.”
Shimon Akad, COO at Playtech, added: “This is an exciting deal because it moves us into an important market. Integrating two of our key products, in IMS and PBS, has been an important strategic step for Playtech.”
“Its launch, which was timed to coincide with the World Cup, comes at the perfect moment.”
Source: intergameonline.com
Source: Latest News on European Gaming Media Network
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Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
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CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES
The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.
Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
The post CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES appeared first on European Gaming Industry News.
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Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.
Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.
Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.
“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.
Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
The post Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors appeared first on European Gaming Industry News.
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