Natural8 India kicked off the month with a bang as Millions Week, held from 30th March to 8th April 2025, delivered thrilling gameplay, life-changing wins, and unforgettable poker moments. With massive participation and the spotlight event offering a staggering ₹15 Crore to the main event winner, this edition of Millions Week saw poker enthusiasts from across the country rise to the occasion and compete for glory.

But the action doesn’t stop there.

Players can now turn their focus to the ongoing Bounty Hunter Series, running from 30th March to 21st April 2025. This high-octane series is all about knockouts, with every hand carrying the excitement of bounty eliminations. A major highlight still to come is the Special Mystery Bounty Main Event, featuring TEN Top Bounties — adding layers of suspense and strategy for every contender at the tables.

“Millions Week exceeded all our expectations — the overwhelming response from the poker community, the sheer level of competition, and the unforgettable moments at the tables were a testament to how far the game has come in India,” said Kunal Patni, Executive Director and Country Head of Natural8 India. He further added, “We witnessed some truly remarkable performances, with players pushing their limits and proving why this series continues to be a marquee event on our calendar. As we move into the second leg of April’s poker excitement with the Bounty Hunter Series, we’re raising the bar even further. This series isn’t just about playing cards — it’s about strategy, resilience, and seizing those high-pressure moments. With mystery prizes, massive knockouts, and top bounties still up for grabs, the best is yet to come.”

From mystery prizes to dynamic eliminations, the Bounty Hunter Series is proving to be the ultimate test of tactical gameplay and endurance — giving players one more chance this month to showcase their skills and win big.

ELA Games, a pioneering iGaming software development studio, officially announces Marharyta Yerina’s appointment as Managing Director. This strategic leadership recruitment marks a crucial shift for the company as it seeks to expand on its rapid growth and become a global presence in the industry.

Marharyta brings over 12 years of experience as a senior finance and business strategy leader in multiple industries. Her strong financial management and operations foundation have allowed her to lead global finance and iGaming companies and drive profitability while optimising efficiency.

She’s spent the last six years in the online gaming industry and has played a crucial role in developing and leading high-performing teams. As an established leader, she is responsible for the formulation and execution of strategic processes that encourage financial growth.

Marharyta commented on her new role, “Joining ELA Games, a rapidly growing and dynamic company in iGaming, is an exciting prospect for me as I anticipate having a key role in its development. I look forward to using my expertise and knowledge to help make meaningful operational changes to see the company realise its potential and maintain its positive growth trajectory.”

ELA Games’ appointment of Marharyta Yerina as Managing Director highlights the company’s forward-thinking and proactive approach as it expands. With this crucial leadership move, the studio is primed to solidify its status as a premier software supplier in the iGaming industry.

The Riksdag recently decided on changes to the gambling legislation, which, among other things, means that the state will hand over control of the gambling company ATG to its owners Svensk Travsport and Svensk Galopp.

On Thursday, April 10, the government, together with Svensk Travsport and Svensk Galopp, signed a long-term agreement that ensures the owner-led model in ATG as well as the conditions, state transparency and financing of the Hästnäringens Stiftelse (HNS).

Since ATG was formed in 1974, the state has always had a majority on the company’s board. This remained the case even after the reregulation of the gambling market in 2019, when ATG lost its exclusive right to arrange betting on horses in Sweden. Since the beginning of 2023, Svensk Travsport and Svensk Galopp have had an ongoing dialogue with representatives of the government regarding ATG’s ownership model and the financing and operational direction of HNS.

“It is about trust from the government and the Riksdag. Together with the state, we have built a world-class ATG for fifty years. Now we will have full ownership responsibility based on a continued agreement with the state. The model ensures commercial conditions for the sport’s economic future. We will take good care of it and thereby live up to the trust in a sport with roots throughout the country,” said Anders Källström, chairman of Svensk Travsport.

The relationship with the state is now maintained in a new long-term agreement that ensures a number of fundamental conditions for the ownership of ATG. Among other things, the current ownership structure is regulated, where Svensk Travsport owns just over ninety percent and Svensk Galopp just over nine percent of the shares in ATG. This cannot be changed without the government’s approval.

“From Svensk Galopp’s side, we are proud and happy about the increased trust as a responsible owner of ATG. In the increasingly fierce competition in the gambling market, it is important to have an actor that protects our stakeholders, such as players and the horse industry as a whole,” said Anders Lilius, chairman of Svensk Galopp.

Also the financing of the National Foundation for the Equine Industry (HNS) and that it will continue to be operated on similar grounds as today is established in the new agreement. The state will in future be given the opportunity to appoint a member of the HNS board.

A new board of directors for ATG will now be appointed and the work of the nomination committee is already underway. The proposals from the nomination committee will be presented on 28 April, after which a decision on a new board will be made at ATG’s annual general meeting on 8 May.