Paf, the gambling company based in Aland, Finland, is all set to introduce a loss limit from September 1 onwards. If any customer makes a loss of 30,000 euros (about US$35,000) in a financial year, he or she will be barred from using its platform. The company estimates that move will reduce its annual profit by 5 per cent.
But Paf executives vouch by their responsible gaming policy and put it ahead of the monetary concerns. They even reach out to players with loss profiles and will suggest that big losers seek professional counselling.
But then, Paf is unlike most casino companies because of where its profits go.
Founded in Aland in 1966, Paf’s primary purpose is to create profit to support public good according to its website, so the money generated goes to organisations like the Red Cross and Save the Children.
Paf.com is an international gaming operation with slot machines, table games, poker, sports wagering, bingo and lotteries. It has a land-based casino and has about 1500 slot machines and 55 tables between the land-based casino and on cruise ships that sail in the Baltic and North seas.
“We don’t want to see people’s lives destroyed because of gambling addiction,” CEO Christer Fahlstedt said in a release announcing the new policy. “There has to be a way back. We hope that Paf’s new hard cap will take us in the right direction.”
Source: reviewjournal.com
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