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Canada still lags in online gambling front

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With US Supreme Court’s recent order paving the way for legalising sports betting in the country, many observers are curiously watching Canada’s gambling scene. But the indications from the country suggest that it may be going in the opposite direction. Canada’s gambling industry has created an income of $17.3 billion CAD last year. It is expected to be higher this year.

The legislation is such that it is legal to bet online, provided the online casino or poker site does not have a physical facility in Canada.  Obviously, the provincial casinos, like PlayNow.com, Espacejeux, and PlayOLG, have been finding this hard to accept.

The lawmakers are also concerned with this as online gambling results in revenue loss for the state. In 2016, the Quebec legislature passed Bill 74 which, among other things, included a provision to force Internet Service Providers (ISPs) to block international online casino operators.

Loto-Quebec, the provincial gambling body in Quebec, operates EspaceJeux.com, an online casino that requires all players to be residents of Quebec. More importantly, EspaceJeux’s profits are passed on to the provincial government just the same as lotteries and land-based casino profits, which are also regulated. As Simon Stern from toponlinecasinos.ca explains, up until 2016, Loto-Quebec has stated on the record that they were taking too much of a cut, meaning their Return to Player (RTP) was much lower than competing internationally based casinos. They were unable to grow rapidly enough to be sustainable due to players having easy options to play online where they had a better chance of winning. Since then, Espace Jeux has increased their RTP but are subsequently not meeting their profit goals as the margins tighten. Competition is fierce internationally and the largest online casinos have huge revenues to offer huge welcome bonuses and excellent RTPs. The answer for Quebec was to simply introduce legislation to eliminate the competition by forcing ISPs to block these websites. Bill 74 was passed with exactly that provision in 2016.

How is Quebec Bill 74 supposed to work? Loto-Quebec is to give a list of over 2000 gambling websites that ISPs in the province should block. They are also supposed to offer a tender to international online casinos to become partners with EspaceJeux where they will redirect registered players to these casinos through EspaceJeux but Loto-Quebec will maintain the customer information and take a cut of revenues. Some of the most visited sites from Quebec include PokerStars, Casino.com and LeoVegas and these parties may be candidates for approval. The law was given many months to set up the appropriate framework to accomplish this goal. All other online casinos will be blocked in the province and the responsibility to block them will be with the ISPs. The ISPs, which include some of the largest corporations in Canada, do not want to take on this burden and civil rights activists are concerned that this action leads the country down a slippery slope of allowing the government to restrict free speech and an open internet.

The consortium of ISPs, the Canadian Wireless Telecommunications Association (CWTA), formally filed complaint to the national body governing telecommunications, the CRTC, who is formally the only organisation who legally have jurisdiction in this case. The CRTC came back with a recommendation that the law was unconstitutional and that they alone, along with the Government of Canada, have jurisdiction but they will await the court’s decision. Thus, the law introduced by the provincial Government of Quebec should not be implemented. The CWTA immediately filed suit in Quebec Superior Court to block the law from being implemented, where it stands today. The court case was delayed until March 2018 where a ruling still awaits. The general consensus among legal scholars is that the law will be rejected on constitutional grounds but will likely head all the way to the Supreme Court of Canada.

What if the law is able to stand? A ruling in favour of Bill 74 would be the first such case that would allow provincial governments to restrict what their residents can view on the internet. The immediate result would be that Quebec residents would be unable to play at international online casinos and poker sites that are not licenced through EspaceJeux and Loto-Quebec. The implications are far-reaching in that it opens the door for similar laws to restrict other facets of a free internet and for other provinces to do the same. Canada will go from one of the most popular markets for online gambling to one of the most restrictive. More importantly, Canada could go from one of the most open societies in the world to one that restricts free speech and freedom of internet.

Source: cardplayer.com

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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Holi Primed For Emerging Markets Via New QTech Games Partnership

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Emerging-markets leader expands its live-games offering with new games from rising star supplier

 QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.

Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.

Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.

Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”

Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”

The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.

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