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Australian gambling numbers come down
The number of Australians engaging in gambling has come down. A new study from market research firm Roy Morgan has found the slight decrease for an average three-month period in the 12 months to March 2018. Out of the study sample of 50,000 people, only 49.1% engage in gambling, while last year the figure was 50.6%.
The study findings indicate a gradually decreasing trend in the gambling industry in Australia across all categories, “despite the growing proliferation of gambling options, such as online and mobile betting.”
The study approached 50,000 consumers questioned 7000 people in-depth.
It found that 3.1 million Australians engaged in some level of casino-style gaming, including casino games or poker, while 1.9 million placed bets – presumably on sports or racing. 7.8 million people play lottery or scratch cards but only 568,000 Australians take part in all three form of gambling.
Roy Morgan also revealed that the growth of mobile betting has seen a surge in people placing bets online, however, the number of people using computers to bet remains unchanged.
“Gambling is now an activity which nearly half of all Australians participate in within a 3-month period, but this statistic alone does not do justice to the varying behaviors of those millions of gamblers. They vary from casual scratchie buyers to work friends betting on their footy team to wealthy businessmen at poker tables,” commented Roy Morgan CEO Michele Levine.
“Analysis of deep consumer data is needed to get a clear picture of Australia’s gamblers and that picture looks to challenge some of the current understandings of the industry. Gambling in special contexts, such as casino or online betting, need to be examined as part of a broader context.
“For instance, looking at the upward trend in online sports betting, this powerful growth is driven by mobile phone betting replacing traditional bookies for convenience, accessibility, and breadth. Punters are now able to gamble on the AFL, NFL, Premier League, NBA, and more all at the same time, place, and at the best odds available to them.”
“Of the 3.4 million people who place at least one bet each year, 34.1% of them bet online, which is notably higher than other online gambling categories, such as online poker (6.2%) and online casino games (13.2%).”
Source: asgam.com
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Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
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