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An avalanche of World Cup gambling ads causes concern in the UK

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It has been raining goals in the World Cup, especially for England. And it has been raining gambling ads on TV channels that broadcast the World Cup football matches.

It has been found that almost all ad breaks during matches feature at least one gambling advertisement, sometimes two.

Gambling firms themselves expressed concerns over the large number of ads. Still, they see no change to this, the government alters the law. At present, TV channels can show gambling commercials after 9 pm or during live sports broadcast.

Betfred, Skybet, Betfair, BetVictor, Paddy Power, Bet365, William Hill, Ladbrokes and Coral are the biggest advertisers in the commercial break this World Cup.

The research analysed 11 games broadcast on ITV, each game contained six ad breaks. 62 of the 66 breaks contained one or more gambling advertisements.

Future problems

Matt Zarb-Cousin from the Campaign for Fairer Gambling wants gambling advertisements to be restricted during football games.

He said: “I think it’s inappropriate before the watershed because children are seeing them… the response from the public is inevitable and we’re storing up problems from the future.”

Mr Zarb-Cousin was a problem gambler and says his problem was exacerbated by gambling advertisements: “Research from Australia found that children, when they’re watching the football and they see the ads, they think you have to have a bet to enjoy the game. Australia then went on to ban the ads during sporting events.”

Complaints jump

Viewers of the World Cup on ITV have expressed surprise on social media about the amount of gambling advertisements this week, but ITV said there were no more commercials this tournament than in previous ones.

The Advertising Standards Authority (ASA) says they have received complaints this year and they always see a jump in complaints during big sports tournaments.

But the watchdog only upholds complaints about the content of commercials, not the volume of them.

Craig Jones from the ASA said: “The gambling market was liberalised in the mid-2000s, the one area we don’t have control over is the volume of the gambling ads, but where the ASA does kick in is the content and content of the ads.”

Leprechauns and wizards

There are strict rules surrounding gambling advertising. Adverts must not appeal to children, portray gambling as seductive, or suggest gambling can be a solution to financial problems and get you out of debt.

Gambling companies regularly fall foul of the rules. This week the Advertising Standards Authority upheld a complaint against Coral for three games that featured cartoon characters of leprechauns and wizards.

The regulator said the games and marketing materials could appeal to children.

Over the past 12 months Foxy Bingo, William Hill, Ladbrokes, 888, and Casumo have all been fined for breaking advertising rules.

“Widespread unease”

The advertising watchdog recently introduced stricter rules banning gambling companies telling customers to “bet now” and ambiguous offers of free bets.

Craig Jones said: “You used to get kind of, tough guy content in ads where the message was ‘bet now’, ‘these are the odds’, ‘get your bet in quickly.’ We recently toughened the rules because we think that preys on people’s impulse control and anything that trivialises gambling or underplays risk is also the wrong side of the line.”

Some gambling companies say they would like to see restrictions on the amount of gambling advertising shown on television.

William Hill told Radio 4’s You and Yours it would like to see greater controls.

Gillian Wilmot, chairman of the Senet Group, a body set up by bookmakers to address concerns about problem gambling and advertising said: “There is widespread unease in the gambling industry at the volume and density of gambling adverts around live sport, but it is difficult to reduce this in a competitive market unless government decides to act.”

The Department for Culture Media and sport said: “We have set out a package of measures to strengthen rules around gambling advertising.”

“This includes responsible gambling messages appearing on screen throughout gambling ads and a multi-million pound campaign that will promote responsible gambling to be launched later this year. There are strict controls in place to ensure children are not targeted by gambling adverts.”

Source: BBC

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kampanya ng NBI vs. illegal gambling pinalakas ng Pph50M tulong mula PAGCOR

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NAGKALOOB ang Philippine Amusement and Gaming Corporation (PAGCOR) ng Php50 milyon na tulong pinansyal sa National Bureau of Investigation (NBI) upang palakasin ang kampanya kontra illegal gaming, kabilang ang ipinagbabawal na Philippine Offshore Gaming Operators (POGOs).

Pormal na nilagdaan nitong Lunes sa PAGCOR Corporate Office sa Pasay City ang memorandum of agreement nina PAGCOR Chairman at CEO Alejandro H. Tengco at NBI Director Jaime Santiago.

Kasabay nito, ipinagkaloob sa NBI ang Php25 milyon bilang paunang bahagi ng ayuda sa ginanap na turnover ceremony.

Binigyang-diin ni G. Tengco na mahalaga ang partnership ng PAGCOR at NBI hindi lamang sa regulasyon ng gaming at pagkolekta ng kita para sa nation-building, kundi lalo na sa pagpapanatili ng integridad ng industriya.

“This morning, we are signing a memorandum of agreement that underscores the shared responsibility of PAGCOR and the NBI in promoting lawful, fair, and responsible gaming in the Philippines,” ani G. Tengco. “This assistance will defray the cost of food and expenses for POGO detainees, as well as support the Bureau’s legitimate operations against illegal gaming activities.

Dagdag pa ng PAGCOR chairman, sinisiguro ng kasunduan na ang taumbayan ang totoong makikinabang sa kita mula sa legal na sugal.

“Illegal gambling operators undermine our laws, exploit our people, and put our communities at risk. By working hand in hand with the NBI, we are sending a strong message that we will not allow unlawful gaming practices to persist,” giit pa ni G. Tengco.

Samantala, sinabi ni Santiago na malaking tulong ang suportang ibinigay ng PAGCOR upang higit pang mapalakas ang kakayahan ng NBI.

“The NBI welcomes PAGCOR’s assistance as it will enable us to step up our operations against illegal POGOs and other unlawful gaming activities. This partnership affirms our shared duty to uphold the law and protect the Filipino people,” pahayag ng opisyal.

The post Kampanya ng NBI vs. illegal gambling pinalakas ng Pph50M tulong mula PAGCOR appeared first on European Gaming Industry News.

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efbet already offers EGT Digital’s games to its customers in Greece

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EGT Digital and efbet once again expanded their successful partnership, after the leading operator has added the provider’s gaming content to its Greek site. As a result, visitors to efbet.gr can now enjoy the top-performing slot titles from Bell Link and Clover Chance jackpots.

“We are very happy that our collaboration with efbet is so fruitful and after Bulgaria and Romania our games are available to their Greek customers as well,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “I believe that our slots will captivate local players with their wide thematic diversity and numerous bonuses and will demonstrate impressive results that will cement our position as one of the operator’s most preferred providers of iGaming solutions.”

efbet team also expressed satisfaction with the deal: “It is of crucial significance for us to provide our customers with access to the best gaming content in all markets where we operate. Our partnership with EGT Digital is an important step towards achieving this goal. I am confident that their games in Greece will once again show an excellent performance, meeting and even outperforming our expectations.”

The post efbet already offers EGT Digital’s games to its customers in Greece appeared first on European Gaming Industry News.

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SOFTSWISS Unveils Interactive Tool to Estimate Online Casino Costs

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SOFTSWISS, a leading international technology provider with over 15 years in the iGaming sector, has developed a free online tool to help operators estimate budget components and time-to-market scenarios for opening an online casino in 2025. The Online Casino Cost Calculator turns SOFTSWISS expertise into a practical tool for early-stage business planning. 

Designed to turn guesswork into structured planning for both newcomers and experienced operators, the Online Casino Cost Calculator offers a comprehensive cost analysis for opening and running an online casino. 

The Calculator offers two modes – Quick Mode for high-level estimation and Full Mode for a deeper forecast. It enables the calculation of key budget components, including platform costs, game content expenses, payment processing fees, hosting charges, and marketing spend. Powered by user input, the tool delivers clear, structured insights that reduce uncertainty and accelerate partners’ go-to-market.

“We understand that support in the launching process is crucial. The Online Casino Cost Calculator uses a data-informed approach to deliver the clarity needed to make the right decisions. It gives businesses of all sizes the notion of how to explore new markets or start new projects, offering equal value to experienced operators and newcomers alike,” said Darya Autukhovich, Head of Casino Platform Business Operations at SOFTSWISS.

The Online Casino Cost Calculator makes the process intuitive with step-by-step guidance that shows how different inputs affect overall projections. To simplify deeper planning, it also provides a downloadable P&L template with projected revenue, costs, and profit over 12 months. Backed by SOFTSWISS hands-on experts, partners receive guidance at every stage – from business planning to launch and growth.

Following the successful launch of the Sportsbook Budget Calculator, SOFTSWISS extends its growing suite of expert tools. Among other recent initiatives is the Gambling Regulation Directory, designed to guide operators through the global regulatory landscape. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Unveils Interactive Tool to Estimate Online Casino Costs appeared first on European Gaming Industry News.

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