Scientific Games has signed a new eight-year deal that will extend its long partnership with the New Mexico Lottery. As per the deal, the company will provide instant products and services and a two-year loyalty rewards programme.
With this deal, Scientific Games becomes New Mexico’s major provider of instant games and related services, including research and lottery sales force training. The company will also offer technology, content and services for the Lottery’s Points and Rewards/Second-Chance Promotions programme.
“Based on our business plan, Scientific Games has proven that they have the experience to help the New Mexico Lottery grow profits in the next eight years by delivering quality instant games, support and strategic planning for our product portfolio and player engagement,” David Barden, CEO, New Mexico Lottery Authority, said.
“Scientific Games is honored to be selected as the leading instant game partner for the New Mexico Lottery. We will help the Lottery develop a high-performing portfolio of instant games supported by one of the industry’s most engaging loyalty and rewards programs,” John Schulz, Senior Vice President, Instant Products at Scientific Games, said. “Our teams will work together to develop a fully integrated offering that will support the Lottery’s business goals to create more returns to college scholarships in the state.”
Source: reviewed-casinos.com
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