Lottovate, a company owned by Zeal Group, has launched a new lottery called Raffld in the Netherlands. This is the first time that a new form of lottery is being introduced in the country in almost thirty years.
This lottery is intended to attract the Dutch “millenials” – people aged 22–36 years, a group that makes up a quarter of the country’s population, who are supposedly not inclined to play the lottery or donate to charity. According to Zeal Group, almost two-thirds (62 per cent) of the millennial generation play the lottery twice a year or less.
Developed based on player feedback, Raffld gives players the chance to win experiences they can share with their friends rather than money.
Peter-Paul de Goeij, managing director of Lottovate Netherlands, said: “Raffld is a different type of lottery. It’s about winning experiences to share with your friends, not money. By creating a product for people who don’t currently tend to play the lottery – so-called millennials – it opens up an entirely new pool of funding for charities. With a guaranteed winner every week, that means it’s a win, win.”
Source: gamblerspost.com
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