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UK’s ASA unhappy over animated slots and fibbing tipsters

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The Advertising Standards Authority (ASA) of the UK has nailed online gambling operator Coral for running casino games that are specially designed to attract kids.

The country’s ad watch dog upheld a trio of complaints about Coral Interactive’s promotion of slots titles that a complainant (presumably the Campaign for Fairer Gambling) alleged were “likely to be of particular appeal to children.”

Three such products were promoted on the Coral.co.uk site on February 20: Rainbow Riches, Fishin’ Frenzy and Lucky Wizard. These products featured animated images of leprechauns, swimming fish and wizards, respectively.

Coral, now part of GVC Holdings’ family of gambling brands, argued that the animated figures weren’t excessively cartoonish, didn’t specifically resemble characters from any animated films and generally weren’t over the top. As a result, Coral maintains that there was no indication that the images would have more appeal for children than for over-18s.

But the ASA found the leprechaun’s face “highly stylized with a large nose, intensely flushed cheeks, big pointy ears and had a big smile showing his large teeth.” The fish was depicted “in a cute child-like manner,” while the wizard featured “a large podgy nose, exaggerated cheekbones and had a thick colorful ginger beard with a long mustache with slightly curled tips.” Bottom line: ASA 3, Coral 0.

Three weeks ago, the ASA spanked a trio of sites on similar grounds, demonstrating its willingness to enforce the “no kid-friendly games” edict in the joint letter the ASA issued last October with other UK regulatory agencies.

LIES, DAMNED LIES AND TIPSTERS’ SUCCESS CLAIMS

The ASA’s second trip to the woodshed this week had to do with betting tipsters Isiris Racing Services. A complainant found fault with a Racing Post ad last October that made the astonishing claim of Isiris customers enjoying “a successful return on over 90%” of some 55 wagers made “in the past 6 months or so.”

The complainant was none other than Lord Lipsey, a member of the Starting Price Regulatory Commission, but in this instance Lipsey was acting in a personal capacity. Lipsey called bullshit on Isiris’ claim of having correctly picked 50 of 55 bets and that all of these bets “are proofed to the Racing Post before racing as evidence that these claims are 100% genuine.”

In response, Isiris provided the ASA with a spreadsheet detailing their wagering activity, but the spreadsheet “included many more bets than 55, and a number of them appeared to include multiple bets within one line.” Furthermore, “a significant number appeared to show losses, and no combination of bets from 6 April appeared to show 50 wins out of 55 bets.”

Isiris also failed to produce any evidence that the ads had been proofed “following a robust system that had been approved and regularly monitored.” The ASA therefore ordered Isiris “not to claim success rates for their bets” unless they could provide the necessary evidence.

Source: CalvinAyre.com

Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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INSPIRED LAUNCHES GOLDEN WINNER GRAND CHANCE™ IN THE UK MARKET

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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Golden Winner Grand Chance, the latest addition to our popular Gold Winner franchise. Now available in the B3/LBO market with an upcoming launch in the Cat C market this December.
Building on the success of Gold Winner, Golden Winner Grand Chance combines engaging gameplay with the excitement of enhanced bonuses and thrilling instant rewards.
Landing three or more bonus symbols triggers the Free Spins Bonus, awarding up to 20 Free Spins. During the feature, bell symbols collect cash values and are then added to a progressive trail. The trail includes 12 positions, and three upgraded stages that award 10 extra spins and a multiplier boost.
If fewer than three bonus symbols land, a gold bar is added to the gold bar stack. As the stack grows, it can trigger a special Free Spins Bonus, awarding up to 15 Free Spins at different stages of the progressive trail.
Reel announcements may trigger at the start or end of a spin. When they appear at the start of a spin during the base game, a win of at least 10x the stake or a bonus is awarded. Announcements at the end of a spin, upgrade winning line symbols for an award of at least 5x the stake. During bonus spins, the feature may add a bell symbol for a guaranteed collection and a win of at least 5x the stake, or it may upgrade cash values to higher prize pots, resulting in a win of 30x the stake or more.
The gamble feature adds another layer of excitement, giving players the chance to multiply their winnings by up to 10x or win up to 30 Free Spins.
For even more chances to win, Fortune spins is available. During Fortune Spins, only bell, cash and bonus symbols are in play, improving the chance of triggering the Free Spins Bonus.
Matthew Crane, UK Market Product Director, said: “We’re thrilled to launch Golden Winner Grand Chance. It keeps the classic gold-themed look and feel that players love but adds a brand-new Grand Chance bonus mechanic to dial up the excitement. This game is all about giving players more of what they enjoy, with a fresh twist. Whether they’re playing in our B3 estates or through our interactive channels, Golden Winner Grand Chance delivers a thrilling experience that keeps the fun flowing everywhere.”
With dynamic gameplay and exciting new features, Golden Winner Grand Chance delivers an action-packed gaming experience.
Golden Winner Grand Chance is now available in retail in the UK B3 market, online and available in CAT C this December.

The post INSPIRED LAUNCHES GOLDEN WINNER GRAND CHANCE™ IN THE UK MARKET appeared first on European Gaming Industry News.

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Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging

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European Gaming Media visited RedCore’s impressive multi-brand booth at SiGMA Central Europe in Rome to take a closer look at one of their most technically impactful products: the Communications Hub. Designed as an all-in-one solution for digital businesses, the Communications Hub aggregates multiple verified communication providers – from SMS and calls to high-volume messaging services – into a single platform with one integration and one admin panel.

To explore the technology behind the product, we sat down with Bohdan Bulatsan, CTO of the Communications Hub and a seasoned software engineer with over a decade of experience.

 

At iGaming, speed and reliability are everything. How does Communications Hub keep messages flowing flawlessly even under pressure?

We have developed a new engine designed specifically to keep our customers’ messages moving smoothly, even during high-pressure periods. One of the key features is our block-geo  mechanism, which allows account managers to block certain message types or specific regions when needed.

Combined with our backup system and intelligent routing, this ensures that messages continue to reach their destination reliably, no matter the load or external pressure.

You’ve made adding new providers incredibly fast. What’s the secret sauce behind this ‘integration magic’?

Our technical team is constantly improving the integration process because it’s a core priority for us. One of the main reasons we can move so fast is our universal SDK (Software Development Kit). It includes all the common features and connection points that most providers rely on, so when we start an integration, we can do it quickly and efficiently.

We also run strict pre-integration tests to catch any potential issues before going live. All of this makes the entire process smoother, more reliable, and much faster for our clients.

With so much analytics coming from every channel, how do you turn all that data into actionable insights for businesses?

That’s a good question. Our analytics model brings together all the data from every service and communication channel and aggregates it in one place. This makes it much easier for our customers to filter, understand, and work with the information quickly.

Because everything is centralized, businesses can see the full picture and make faster, more informed decisions that directly support their growth and profitability.

How is SiGMA going for the Communications Hub? What’s your feedback from the event and what are your plans for the future?

SiGMA has been a very good event for us. We’ve received a lot of positive feedback from visitors and participants, which is always great to see. Looking ahead, our focus is on expanding the product even further, adding new features and continuing to scale the Communications Hub to meet the needs of our clients.

The post Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging appeared first on European Gaming Industry News.

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Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group

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Award-winning game studio Peter & Sons has expanded its presence in the Nordic region through a new partnership with Nordplay Group, the acclaimed iGaming operator behind some of Sweden’s most celebrated online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, which also serves players in Estonia and Finland.

Nordplay Group has established itself as a dynamic force in European iGaming — proudly global yet lean in operation, with a curated catalogue of premium entertainment enriched by its distinctive Nordic flair. Guided by its ethos, “We scale impact, not size,” the group continues to build a loyal player base across multiple regulated markets.

Through this collaboration, players across Nordplay Group’s platforms will also be among the first to experience Peter & Sons’ newest December releases — Bad Santa and Barbarossa: Dragon Empire. These fresh additions showcase the studio’s evolving creative direction, blending bold visual identity, heightened storytelling, and high-engagement mechanics. Alongside these launches, Nordplay Group’s audience will gain access to a curated selection of Peter & Sons titles featuring the studio’s signature offbeat characters, distinctive artistry, and immersive game worlds.

The Nordics remain one of Europe’s most competitive and innovation-driven iGaming regions. Partnering with Nordplay Group marks a significant milestone for Peter & Sons as the studio continues its expansion across key regulated European markets.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences, and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters, and next-gen mechanics to even more players across the region.”

Linda Guranova, Head of Games at Nordplay Group added: “Peter & Sons has carved out a distinctive identity in the industry — their imaginative slots, bold visual style, and narrative-driven gameplay truly stand out. We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia, and beyond.”

This partnership highlights another important chapter in Peter & Sons’ European expansion, following recent market entries across the UK, Italy, the Netherlands, and other regulated jurisdictions.

The post Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group appeared first on European Gaming Industry News.

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