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Playtech BGT Sports adds a further 250 widescreen terminals to Betfred deal

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Agreement will see SSBTs installed in time for new football season

 

London, 18th June 2018 – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has strengthened its partnership with Betfred with the addition of 250 widescreen terminals to its network of retail outlets.

The agreement, which takes its total to more than 3,000 terminals across 1,700 shops, will see the widescreen additions installed in time for the new football season.

The extension of the successful partnership reflects the continuing customer demand for self-service products in-shop, delivering a digital experience that provides them with all the latest sporting events and information at their fingertips.

PBS’ market-leading sportsbook software, which features exclusive content and innovative features, gives customers more content than any other SSBT on the market.

Terminals will be deployed to add additional density and meet the customers increasing demand for even more in-play betting opportunities and new products and features.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports said: “Betfred is one of the high street’s leading brands and we are thrilled to grow our relationship with them, the addition of extra machines is sure to please its customers.

We have seen continued growth in turnover from SSBTs and expect this trend to continue throughout the summer and into the new football season when they go live.

Mark Stebbings, Managing Director of Betfred Retail, said: “Betting in-play has never been more popular so it’s great to be able to turn to Playtech BGT Sports to cater to our needs.

Their widescreen terminals are the best on the market and we are sure they will continue to be a major part of our business, especially in our best performing shops.

 

About Playtech:

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.


Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll

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Million Games has announced the launch of Million Dice, a streamlined, fast-play betting game designed for modern casino lobbies. Simple to learn yet endlessly engaging, it puts players in control with one clear question: will the dice land over or under your number?

Each round is immediate — players set a target between 1 and 100, choose their direction, and roll. The odds and multipliers update automatically, creating transparent gameplay that balances risk and reward in real time.

With an RTP of 98%, instant outcomes, and a responsive mobile interface, Million Dice delivers short, engaging sessions that fit perfectly into today’s high-velocity iGaming environment.

“Million Dice is proof that simplicity can be powerful,” said Thomas Nimstad, CEO of Million Games. “It’s a straightforward, transparent game that appeals to casual players while still offering strategic depth for those who enjoy balancing risk and reward. It’s designed to perform across any device and every audience.”

Million Dice joins the Million Games portfolio of simple, skill-infused titles like Million HiLo, expanding the brand’s reach into the fast-play category where clarity and excitement go hand in hand.

Now live on www.milliongames.com, Million Dice is available for integration across partner networks and operators worldwide.

The post Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll appeared first on European Gaming Industry News.

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Atucha Strategic Advisory Announces Immensity.AI as First Client

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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.

Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.

Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.

“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”

Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”

The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.

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EGT Digital Shines at BEGE Expo 2025

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Fresh off its success at SiGMA Central Europe EGT Digital is set to make a strong impression at BEGE Expo 2025, showcasing its award-winning games, enhanced X-Nave platform, and newest iGaming innovations.

Visitors to the EGT Digital booth will experience a full spectrum of entertainment and gaming content – from its 150+ in-house developed slot titles and popular jackpots like Bell LinkClover Chance, and Gods & Kings Link, to the Aggregator platform, which now provides seamless access to over 13,000 games from 200+ global providers.

A central highlight of the showcase will be the X-Nave Platform – EGT Digital’s all-in-one modular iGaming ecosystem built for speed, scalability, and total control. Integrating Casino, Sportsbook, Payment Gateway, and streamlined compliance support, the platform empowers Оperators to elevate player engagement, deliver personalized user journeys, and accelerate business growth across all channels.

With its recent international accolade and a rapidly expanding global footprint, EGT Digital continues to strengthen its position as a key force in shaping the future of digital gaming.

Visit EGT Digital at stand 2.22 at BEGE Expo 2025 to discover innovation in motion.

The post EGT Digital Shines at BEGE Expo 2025 appeared first on European Gaming Industry News.

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