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Global Social Gaming Markets Strategic Business Report 2018-2024: Casual Games & Social Games Intersect to Create a Mega Gaming Explosion in the Video Games Industry

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Global Social Gaming Markets Strategic Business Report 2018-2024: Casual Games & Social GamesReading Time: 3 minutes

Dublin, June 18, 2018  — The “Social Gaming – Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. This report analyzes the worldwide markets for Social Gaming in US$ Million.

The report profiles 92 companies including many key and niche players such as: 

  • Aeria Games GmbH (Germany)
  • Activision Blizzard, Inc. (USA)
  • Blizzard Entertainment, Inc. (USA)
  • King Digital Entertainment plc (UK)
  • Behaviour Interactive, Inc. (Canada)
  • DeNA Co., Ltd. (Japan)
  • Electronic Arts, Inc. (USA)
  • PopCap Games, Inc. (USA)
  • Etermax (Argentina)
  • GREE, Inc. (Japan)
  • Miniclip SA (Switzerland)
  • Peak Games (Turkey)
  • Playtech plc (Isle of Man, UK)
  • Pretty Simple (France)
  • Social Point (Spain)
  • Supercell (Finland)
  • SYBO Games (Denmark)
  • Wooga GmbH (Germany)
  • Zynga, Inc. (USA)

Key Topics Covered:

1. INDUSTRY OVERVIEW
Social Gaming: The Next Stage of Video Game Evolution
Charting the Evolution of Video Games Over the Decades
Gaming Becomes Better When Played Together
The Rise of Social Networking Provides the Foundation for the Development of Social Gaming
Facebook: The Leading Social Gaming Platform
Casual Games & Social Games Intersect to Create a Mega Gaming Explosion in the Video Games Industry
Casual Revolution Underway in the Video Games Industry Primes Social Gaming Market for Growth
Social Gaming Psychographics: Women Emerge as the Largest Gaming Audience, Forcing Game Developers to Take Stock of the New Emerging Reality
Adroit Integration of Viral Loops Drives the Value and Success of Social Games
Multiplayer Social Games Grow in Popularity
Social Gaming Emerges as the Next Frontier for Digital Advertising
Social Gambling Games Emerge into a Lucrative Game Genre in the Social Gaming Market
Tapping into the Spirit of Competitiveness and Risk Taking, Social Gambling Acquires a Wide Audience Base
Traditional Gambling Operators Eye Social Gambling Games as a Tool to Broaden the Horizon of Real Money Gambling
Social Gambling Games Remain Fairly Unregulated
Conclusions
High-Speed Internet Penetration & Bandwidth Expansion Provide the Foundation for Growth of Online Social Gaming
Growing Investments in 4G/LTE & 5G to Strengthen the Robustness of Online Social Gaming
Growing Use of Smartphones for Entertainment Drive the Popularity of Social Mobile Gaming
Smartphone Penetration to Support Growth in the Market
Wearable Social Platforms Make a Disruptive Entry into the Social Mobile Gaming Space
Will Social Gaming be impacted by the Ban & Restrictions Imposed on Social Media Services?
Regulatory Overview
Competition: A Review
Heavy Consolidation Activity in the Social Gaming Market
Latency Issues Create Challenge to Online Social Gaming
Market Outlook

2. CONCEPTUAL OVERVIEW

3. RECENT INDUSTRY ACTIVITY
Netmarble to Take Over Vancouver Gaming Studio of Kabam
MTG Acquires Stake in InnoGames
Delta Acquires Gauss Networks
Zhongji Holding Acquires Jagex
Penn National Gaming Takes Over Rocket Games
Caesars Sells Playtika to Shanghai Giant Network Technology
gamigo Takes Over highdigit
Playtech Acquires Funtactix
Youzu Interactive to Acquire Bigpoint
Keywords Studios Takes Over Ankama Asia
Delaware North Takes Over Ruby Seven Studios
Activision Blizzar Takes Over King Digital Entertainment
Pocket Games Acquires Viximo
FastForward Acquires Minority Stake in Moon Active
Yggdrasil Gaming Forms Partnership with VoodooDreams.com
Improbable Partners with Google
Sterling Partners with VLeague
WTP Partners with Ourgame International
PokerStars Introduces New Social Casino Game
Playtech Introduces Virtual Tennis Game
Aeria Games Inks Partnership with Neowiz Games
Finnplay Inks Agreement with Las Vegas Casino
Imperus Acquires Akamon
Zynga Acquires Rising Tide
Stride Gaming Takes Over InfiApps
Gaming Realms Takes Over Slingo from RealNetworks
AGS Acquires RocketPlay
GNS Takes Over Idle Gaming
Tencent Acquires Miniclip
Imperus Takes Over Diwip
NYX Gaming Group Inks Agreement with 888 Holdings
BitRush Inks Joint Venture Agreement with Airwin
Blue Crystal Labs Launches New Skill-based Slot Machine Game
Amaya Forays into Regulated Online Gaming Market in the US
Blizzard Extends Online Gaming Partnership with NetEase
Ruby Seven Studios Forms Strategic Partnership with Delaware North Companies
Playphone Inks Distribution Agreement with Cyanogen
Scientific Games Signs Agreement with Fantasy Springs Resort Casino
Viber Unveils New Social Games

4. FOCUS ON SELECT GLOBAL PLAYERS

5. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 92 (including Divisions/Subsidiaries 99)

  • The United States (40)
  • Canada (5)
  • Japan (6)
  • Europe (32)
    • France (4)
    • Germany (6)
    • The United Kingdom (4)
    • Spain (1)
  • Rest of Europe (17)
  • Asia-Pacific (Excluding Japan) (15)
  • Latin America (1)

 

For more information about this report click here!


Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The Impact of Technology on Poker Store Monetisation: From Blockchain to NFT

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Over the years, poker has moved from once dim backrooms of dull backstreets to high‑stakes online arenas, and every step of the way, it was propelled by innovation. Today, it comes in the shape of blockchain technology with decentralised ledgers, unique NFT assets, and crypto wallets that allow for frictionless and borderless payments. These are more than fashion or flashy new tech, these novelties reshape the whole iGaming industry and fundamentally change how platforms monetise, how players engage, and how trust is built in online poker.

At EvenBet Gaming, we keep our ear to the ground and add blockchain‑ready features to our platform. In the following sections, we’ll explore traditional monetisation, introduce EvenBet’s enhanced toolkit, unpack the tech behind blockchain and NFTs, and examine the security, benefits and challenges operators face in this new era.

Traditional Poker Monetisation Models

We have already delved into the traditional poker monetisation streams in some of our previous articles, but let us recap. Online poker platforms have historically relied on a handful of core revenue streams:

  • Rake: a small percentage (typically 2–5 %) taken from each pot, it forms the main share of operator income.
  • Entry fees: tournament buy‑ins charged to participants, part of the fee is allocated to prizes and part to the house.
  • Freemium models: the core gameplay is free with additional paid chips, cosmetic items, or power‑ups.
  • In‑game purchases: sale of virtual goods — avatars, card backs, table themes — via traditional payment gateways.
  • Ads and sponsorships: brand partnerships and in‑client advertising generate additional income.

While reliable, these methods depend on centralised control, fee structures, and limited player ownership. EvenBet’s research shows that poker clubs where players purchase in‑app chips via a virtual store have grown rapidly in markets where real‑money poker is restricted (in Asia, for example). In club models, app owners set purchase prices and incentives, while club and union owners manage tournaments and liquidity — this illustrates the power of microtransactions in generating revenue.

EvenBet’s Enhanced Monetization Offering

EvenBet Gaming offers more than traditional monetisation models, but fresh integrated features designed to boost ARPU and engagement across both real‑money and social poker formats.

In‑Store Feature

Our In‑Store offers bundles (Play Money chips, Time Bank top‑ups, VIP Card upgrades) that generate an ongoing microtransaction revenue stream alongside the traditional rake. The store, rolled out for free‑to‑play environments, also unlocks casual boosters to monetise play‑money sessions and encourage demo‑to‑real‑money conversion.

Soft Gaming Options

Soft gaming titles like slots, lotteries, or bingo keep players engaged between hands. These casual games monetise through timed bonuses, in‑game purchases, and promotional bundles, thus extending session length and spend in non‑real‑money modes.

Cross‑Vertical Upsells

Operators can diversify revenues by cross‑selling casino games and sports betting to poker users within the same client. Such a cross‑vertical strategy increases wallet share and overall ARPU because it allows for capturing spend across several iGaming verticals.

Clubs Feature

Earn via chip‑commission models (~30 %) and upsells like custom emoji packs or stats bundles. Platform owners set the prices for in-app chip bundles, VIP cards, and optional features (e.g., Rabbit Hunting, advanced statistics). All revenue from these sales flows directly to the platform, allowing operators to optimize pricing and promotions for their community.

Dealer Tips

Our Dealer Tips feature replicates real‑casino etiquette, and players can now tip the virtual dealer. This microtransaction heightens immersion (particularly in tipping cultures) and also unlocks another revenue stream.

Blockchain, NFTs, and Crypto Wallets in iGaming

Blockchain is a decentralised ledger that records transactions across distributed nodes. This guarantees that the data is immutable and transparent. Key benefits for poker operators include provably fair gaming (because players can audit RNG and shuffle algorithms to verify fairness), immutable records (tamper‑proof logs of bets and game actions allow for better dispute resolution), and secure funds (because irreversible transactions reduce the likelihood of fraud).

Non‑Fungible Tokens (NFTs) are unique on‑chain assets representing, and in poker, they can represent anything from avatars to tournament tickets. EvenBet’s platform supports NFT avatars, table‑income sharing, and tournament segmentation via NFT ownership. This, in turn, opens the way for:

  • Secondary markets: players trade NFTs outside the poker platform, creating ongoing royalty streams for operators.
  • True ownership: verifiable asset provenance and scarcity, which is in the very nature of an NFT, increase perceived value.
  • Cross‑platform utility: an NFT can be used across multiple games and platforms.

Integrating crypto wallets into a poker platform gives players self‑custody of funds and assets. Crypto, which is becoming increasingly popular among players, allows for near‑instantaneous peer‑to‑peer deposits or withdrawals, more privacy thanks to its anonymity, and a seamless user experience thanks to removing reliance on third‑party payment processors. Making the most of this tech, EvenBet’s Crypto Poker integrates 140+ cryptocurrencies and multiple processors, enabling instant, low‑fee deposits and withdrawals. This attracts privacy‑focused and crypto‑native audiences, opening fresh monetisation channels.

New Monetisation Models Emerging from Blockchain Technology

Blockchain technology has unlocked several new ways of monetising an online poker platform, while offering transparency and security for players and operators who benefit from distributed ledgers and decentralised payments.

Play-to-earn dynamics: players can now earn cryptocurrency or NFTs simply by participating in games or tournaments. This turns traditional gameplay into a game of achievements with real-world value. The rewards often come in the form of token incentives or collectible assets, which can be traded on open marketplaces for profit.

NFT-driven marketplaces: non-fungible tokens are unique in-game items such as custom card designs, avatars, or VIP passes that players can buy, sell, or even auction both on the poker platform and outside. Limited-edition NFT collectibles introduce the idea of scarcity, which drives more demand, as well as brings more profit for the operator (both as an initial sale and in the form of royalties when resold).

DeFi and token staking: decentralised finance (DeFi) mechanisms allow poker platforms to incorporate staking models, where players lock tokens into smart contracts in exchange for passive returns or exclusive tournament entries. This provides operators with profits from protocol fees and also promotes long-term engagement because stakers earn rewards proportional to their commitment.

Decentralised poker ecosystems: smart-contract-driven poker platforms remove intermediaries and allow for peer-to-peer wagering and trustless game enforcement. Transaction fees collected on each hand and staking become key monetisation drivers in this new setting.

Security and transaction efficiency: crypto wallets integrated into poker clients make room for near-instant deposits and withdrawals with minimal fees. This leaves traditional payment methods far behind, as crypto reduces operational costs for both operators and players. Moreover, immutable blockchain records ensure provably fair shuffles and transparent gameplay, which is always good for trust.

Enhanced loyalty and ownership: blockchain tokens and NFTs can become the new backbone of poker loyalty programmes. They grant holders governance rights (voting on tournament formats or prize structures) and exclusive access to VIP events. This on-chain loyalty deepens community engagement, as players feel a tangible stake in the platform’s success.

Final Thoughts

The poker store of tomorrow isn’t just a menu of chips or avatars — it’s a tokenised marketplace, a community‑driven ecosystem, and a player‑owned economy. The new technology, such as blockchain, NFTs, and crypto wallets, is already shaping the new online poker reality. They are not a flashy new feature to attract the more tech-savvy players, but the new benchmark of the industry. These technologies bring about more transparency and security, alongside low‑fee payments and real asset ownership, all opening more revenue streams for poker platform operators. EvenBet Gaming’s modernised monetisation features, including the In‑Store Feature, Clubs, cross‑vertical upsells, Dealer Tips, and Crypto Poker — equip operators to capitalise on these trends.

The post The Impact of Technology on Poker Store Monetisation: From Blockchain to NFT appeared first on European Gaming Industry News.

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Digitain’s Paydrom Receives PCI DSS Certification

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Digitain is proud to announce that its payment platform, Paydrom, has successfully achieved PCI DSS (Payment Card Industry Data Security Standard) certification. This certification marks a key step in Paydrom’s mission to provide a trusted and secure payment environment for its partners.

The PCI DSS certification is a globally recognized standard designed to ensure that companies processing, storing, or transmitting credit card information maintain a secure environment. By obtaining this certification, Paydrom demonstrates its dedication to safeguarding sensitive customer data and preventing fraud across its payment services.

Arin Andriazian, Chief of Paydrom Product, commented: “Receiving PCI DSS certification is a significant validation of the secure infrastructure we’ve built at Paydrom. In an industry where trust and reliability are non-negotiable, this achievement sends a clear message to the industry: the customers’ sensitive data are protected by world-class security standards.
As we continue to expand globally, maintaining the highest levels of data protection will remain central to our promise to every partner who relies on Paydrom.”

Arshak Muradyan, Group Chief Compliance Officer at Digitain, added: “The PCI DSS certification reflects our long-term vision to deliver a payment platform, along with the entire products portfolio of the Digitain Group in the gambling sphere, that is as efficient as it is innovative. From a compliance perspective, this certification is a critical milestone that strengthens the foundation built on transparency, consistency, and security. It ensures that our partners can rely on Paydrom and the Digitain Group’s solutions with full confidence, knowing that every transaction and product interaction upholds the highest standards of data integrity and protection.  This achievement reaffirms our commitment to maintaining rigorous compliance standards essential for safeguarding sensitive payment data and sustaining trust across all our offerings”.

With this certification, Paydrom continues to offer businesses a safe and efficient way to manage their payments. The certification also assures partners and clients that Paydrom follows strict protocols to protect sensitive payment information.

The post Digitain’s Paydrom Receives PCI DSS Certification appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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