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Codewise’s Dr. Rzeszuciński Joins the European AI Alliance, Launched by the European Commission
Reading Time: 3 minutes
LONDON, June 18, 2018 — Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, announced today that Dr. Paweł Rzeszuciński, Data Scientist at Codewise, accepted the invitation to become a member of the European AI Alliance, a forum launched by the European Commission.
Since Dr. Paweł Rzeszuciński will join the Alliance within his personal capacity, he will act independently and in the public interest, as per the rules set by the European Commission.
Following the signing of the Declaration of cooperation on Artificial Intelligence by 24 EU Member States and Norway, the European AI Alliance, as announced by the European Commission on April 25 2018, is a multi-stakeholder forum engaged in a broad and open discussion of all aspects of Artificial Intelligence development and its impact on the economy and society. The European AI Alliance is aimed at seizing the opportunities of AI, reinforcing Europe’scompetitiveness and establishing the ethical guidelines on the development of the AI.
Emphasizing the importance of the European AI Alliance, Robert Gryn, CEO of Codewise, said, “We are extremely proud to learn that Dr. Paweł Rzeszuciński, a key stakeholder of Codewise’s Artificial Intelligence development team, is joining such a strategic initiative. AI is progressively transforming our economy and society and is increasingly contributing to many sectors of our economy. We feel very reassured by the European Commission’s initiative to support the implementation of a European strategy on AI.”
The Commission will present ethical guidelines on AI development by the end of 2018, based on the EU’s Charter of Fundamental Rights, taking into account principles such as data protection and transparency, and building on the work of the European Group on Ethics in Science and New Technologies. To help develop these guidelines, the Commission will bring together all relevant stakeholders at the European AI Alliance.
“The mission of the European AI Alliance strongly resonates with Codewise’s values and vision of transparency-led smart technologies,” said Dr. John Malatesta, President and Chief Revenue and Marketing Officer at Codewise. “As any technology that has a direct impact on people’s and businesses’ lives, the emergence of AI also raises legitimate concerns. We fully endorse the elaboration by the European Commission of recommendations on future AI-related policy development and on ethical, legal and societal issues. In our daily efforts to develop AI technologies at the service of digital marketers, we are equally attentive to the right balance between business efficiency gains on one side and respect for privacy and transparency on the other. The definition of an AI strategy framework will help the entire software industry align to common standards.”
The foundation of the European AI Alliance represents a first step towards an EU-wide approach to AI. By establishing clear guidelines on AI ethics, the Commission seeks to increase consumers’ trust in AI-driven products.
Based on the recommendations enacted by the European AI Alliance, the European Commission and participating Member States will present a European plan on Artificial Intelligence by the end of 2018.
About Codewise:
Founded in 2011, Codewise is the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers. For years, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte.
Codewise’s solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world’s largest brands and ad agencies, including $400 million of ad spend on Facebook.
To learn more about Codewise, please visit www.codewise.com.
Source: Press Releases Published on European Gaming Media Network
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EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents
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A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.
EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.
Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”
Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”
With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.
Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”
Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”
The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.
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Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything
Reading Time: 2 minutes
Rome wasn’t built in a day. Neither was SiGMA World.
But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.
“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.
Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.
In the episode, Eman reveals:
- The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
- Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
- From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
- 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
- Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
- Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
- The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight
“We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.”
Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.
Watch or listen to Season 3, Episode 1 with Eman Pulis on:
The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.
The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.
Latest News
Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer
Reading Time: < 1 minute
Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.
Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.
Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.
Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.
By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.
“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”
The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.
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