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Brits to bet half a billion quid in one week

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Bookmakers set to take up to £500m in wagers during seven-day World Cup/Royal Ascot betting bonanza

 

Monday 18th June, 2018 – Two World Cup games for England and five days of punting at Royal Ascot could see the UK wager half a billion pounds in the next seven days alone.

Leading online bookmaker Betway and the whole of the betting industry is in for an ultra-busy week, with the Three Lions’ opening game against Tunisia on Monday getting the ball rolling before Flat racing’s biggest betting event runs from Tuesday to Saturday, finishing with England’s second World Cup test against Panama.

Betway predict £30-40 million will be wagered per day at Royal Ascot, nudging total bets placed towards £200 million, while England’s participation on Monday and Sunday bookends a betting bonanza that could see total stakes rise to £500m.

Betway’s Alan Alger said: “Every four years, the collision between Royal Ascot and the World Cup results in one of the biggest betting weeks of the year but this year is extra special.

With England games both kicking off and closing a week that has Royal Ascot sandwiched in between, we could be set to see around half a billion pounds bet in just seven days.

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.


Source: Press Releases Published on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Nolimit City ventures down the dungeon in Kill Em All

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A treasure hunt in the underworld sounds like the perfect adventure — until you realize what’s lurking in the dungeon… Nolimit City is back to slaying monsters in its latest Labs-branded slot, Kill Em All, taking a fresh and experimental approach to slot gameplay. This beast joins a lineup of this year’s standout releases, including Highway to Hell, Mental II, and Duck Hunters.

Your lust for treasure blinds you from fear and nothing will stand in your way – except the monsters of the underworld. In Kill Em All, each monster has its own health bar, shown as hearts. You’ll need to fight hard for victory, but fear not – your weapon arsenal is here to aid you in your quest. Every hit reduces the monster’s life, and once defeated, the guarded chest opens, drops loot and lets you venture deeper into the dungeon.

Chest Features

The deeper you go, the deadlier the monsters. Fortunately, after you defeat each monster and loot their treasure, some chest hide precious rewards:

  • Multiplier: Multiplies the wins with 2x-5x times the base bet.
  • Respin/Free Spin: Adds +2 Respins in base game or +2 Free Spins in Dungeon Smackdown Spins/Dungeon Domination Spins.
  • Scatter & Super Scatter Symbols: Gets collected in the bonus inventory and behaves the same way as they do after landing in base game.
  • Chest Upgrade: Upgrades the chest to a higher level.
  • Double Chests: Contains 2 chests of the same level.
  • Shrink Potion: Sets the next monster’s total life to 1.
  • Silver Sword: Awards a win between 1x-15x times the base bet every time it hits the monster, until the next monster is killed.

Level Up Features

No boss kill goes unrewarded! Slay them down to level up with brutal new features:

  • Sticky Multiplier: It has a value of 2x-5x and applies to the payout of current and upcoming spins. If there are two sticky multipliers in the inventory, their values are summed up before being applied to the payout.
  • Extra Chests: The player is awarded an additional chest when a monster is killed.
  • Weapon Upgrade: Every time the weapon upgrade symbol appears, all weapons level up by one. The maximum level is 4.
  • Chest Upgrade: Upgrades all chests to a higher value.
  • Golden Sword: Awards a win between 1x – 15x times the base bet every time it hits a monster, whether the monster is killed or not.
  • Attack, Attack, Attack!!: The monster gets a hit every time this symbol appears.

Nothing can stand in your way! Landing 3 Scatter Symbols will crack open the gates to 5 Dungeon Smackdown Spins – or do it the hard way with 1 Super Scatter and 2 Scatters to trigger Dungeon Domination Spins. Everything you’ve earned in the base game carries through into the Free Spins, including your upgrades. And here’s the kicker: every time a weapon symbol lands, you’re rewarded with an extra spin.

The Extra Spin feature sneaks behind the beasts as seen recently in Highway To Hell and Duck Hunters. If the cost of another spin is equal to or less than your current loot cache, you get another shot to wreak havoc.

God Mode also returns where for the cost of 2,500 times the base bet, the player is awarded a spin that begins with the last monster – the Final Boss. And for the truly fearless, God Mode Nightmare gives 5 spins that begin with the Final Boss and costs 800 times the base bet but watch out – respins will not be triggered during this feature.

Total annihilation is here! Kill Em All has a maximum payout of 11,916x the base bet. Kill Em All is rated as “Highly Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “We’ve looted the dungeon, slayed the beasts, and forged something that breaks all the rules. Kill Em All isn’t your average slot. It’s a feature-packed, experimental game straight from Nolimit Labs. This new release lets you hack, slash, and spin your way through a treasure-packed underworld.”

Kill Em All’ will be available to all Nolimit City partners on May 20th, 2025

For more information about this press release or Nolimit City, please contact – [email protected]

 

The post Nolimit City ventures down the dungeon in Kill Em All appeared first on European Gaming Industry News.

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British Twitch star Aimsey announced as newest Red Bull Player

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Today, British Twitch sensation Aimee ‘Aimsey’ Davies has been unveiled as the newest Red Bull Player.

Best known for their high-energy content across Twitch and TikTok, Aimsey has built a devoted community through their inclusive, entertaining streams of titles like Minecraft and Among Us. In 2022, they were awarded LGBTQ+ Streamer of the Year at the Gayming Awards, in recognition of their impact within the gaming and LGBTQIA+ communities.

As a Red Bull Player, Aimsey will be supporting major Red Bull UK gaming initiatives throughout the year and representing the brand across their streaming platforms.

I wanted to share some further background on Aimsey and their addition to the Red Bull player roster, in case it’s of interest to your readers:

  • Aimee ‘Aimsey’ Davies is the newest addition to the Red Bull UK Player roster, joining a growing lineup of renowned streamers including Mongraal, AngryGinge, Ludwig and Tarik, alongside traditional athletes like F1 World Champion Max Verstappen and Liverpool’s Dominik Szoboszlai.
  • With a combined following of over 4.8 million across Twitch and TikTok, and a reputation for fostering inclusivity and authenticity in gaming, Aimsey is known for creating safe, entertaining spaces that extend beyond gameplay.
  • As a Red Bull Player, Aimsey will play a key role in Red Bull UK’s upcoming gaming projects, continuing to champion representation and creativity in the streaming world.
  • The Welsh native began streaming in 2018 at the age of 16. Since then, Aimsey has cultivated a vibrant community, becoming a prominent figure in the Minecraft streaming scene, collaborating with top creators including Tubbo, TommyInnit, Hannahxxrose and 5up.

Red Bull Player Aimee ‘Aimsey’ Davies said: “Becoming a Red Bull Player is an incredible milestone for me. I’m such a huge fan of the brand and how it champions individuality and creativity, and you can see how those values echo in everything I do with my content and community. I’m so excited for the future with everything we’ve got planned together for my community!”

 

The post British Twitch star Aimsey announced as newest Red Bull Player appeared first on European Gaming Industry News.

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Vertagear Partners with Audi to Launch a New Gaming Chair Collection

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Blending Automotive Precision with Cutting-Edge Seating Innovation

Vertagear, a leader in high-performance ergonomic gaming chairs, is proud to announce a new collaboration with Audi, the renowned German premium car manufacturer. This partnership introduces a revolutionary line of gaming chairs that seamlessly blends luxury, performance, and cutting-edge ergonomic design.

The collection combines Audi’s precision craftsmanship with Vertagear’s industry-leading expertise in adaptive seating design, delivering an unparalleled experience for gamers and professionals alike.

 

Inspired by Audi’s commitment to dynamic performance and sophisticated design, the collection features three exclusive models:

  • SL3800 Audi Edition – $499 –  Everyday comfort meets Audi’s signature aesthetics, featuring plush microsuede for a soft, luxurious feel.
  • SL5800 RS Edition – $599 –  High-performance seating with elegant styling, enhanced by HygennX technology for lasting freshness and comfort.
  • PL4800 Audi Sport Edition – $699 – Designed for big and tall users, this premium model incorporates durable microsuede and Audi Sport’s iconic design elements for maximum support and style.

Each chair in the collection is engineered with Vertagear’s patented ergonomic innovations, ensuring superior comfort and support for extended gaming or work sessions:

  • ContourMax™ Lumbar Support – A dynamic system that adapts to the user’s posture, reducing tension and promoting natural spinal alignment.
  • VertaAir™ Seat System – A waterfall seat design with air-cushioning technology to enhance breathability, improve circulation, and provide optimal weight distribution.
  • HygennX Technology – Coffee ground nanotechnology for odor control and quick-drying, combined with antimicrobial silver-coated embroidery for long-lasting freshness.

The collection is available now for pre-order at vertagear.com/pages/audi-edition

 

The post Vertagear Partners with Audi to Launch a New Gaming Chair Collection appeared first on European Gaming Industry News.

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