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GAV Echos – Affiliate Interviews: Meet Jeff Grant, founder of OnlineCasinosElite.com
The online gambling industry has witnessed a huge growth in the past years and all the recent facts point to a much bigger growth in 2016. This growth is thanks to the affiliates that drive players towards online gambling brands. Such is the case of Jeff Grant, founder of www.OnlineCasinosElite.org, an online gambling affiliate website which has lots of potential to become a true super-affiliate within this year.
EEG/GAV: Tell us a bit about yourself, we want to know who Jeff of really is, the main person behind OnlineCasinosElite.com. Where were you born? What was the key idea of developing this great review website for top online casino games and reviews?
Jeff: I was born in Italy but my parents have Italian-American origins. I 33 years old, and I studied in Italy (Pisa) and received a degree in electronic engineering. I live in UK, but I often travel in the States and to Italy whether for business or family relationships. In the beginning, OCE has been developed for pure fun. Over the time I realized that I could pull off something great from it and I slowly started to improve it. I invested the commissions that I’ve received as an affiliate, only to improve the site (development/contents/marketing). Lately I created a team to work exclusively with it. It has been a slow and arduous progress that required years of efforts, but today I can see a solid website, which I will continue to increase for the years to come.
EEG/GAV: As we understand your website has been live for quite a while now and it gains popularity day by day. Congrats for this! Where do you think OnlineCasinosElite.com stands now?
Jeff: In this market the competition is very high, so it’s important stay up to date and never stop publish interesting and useful contents. This is the main job we strive to do and, in time, we got respect and authority for the quality of our work. We just want to stand there, and move forward in small steps.
EEG/GAV: What are the strong points of your website and what makes it stand out from the niche websites?
Jeff: A strict policy at OCE is to provide original/useful contents, and that’s the primary goal we try to accomplish. Contents ranging from useful landing pages like casino/slots directories, unbiased casino reviews, software’s information, and free casino games – to industry news, tips and curiosity. Everything is gambling-related and aimed to please visitors and give them useful info.
EEG/GAV: What were the bumps on your road when you got started and how did you overcome them?
Jeff: When I started as a webmaster in 2007, as many of you should know, search engines (especially Google) had different reactions to SEO. With the evolution and changes of the algorithm, many aspects of SEO have changed. Now, everything needs to be monitored and to be perfect to work. Unfortunately, in the past we have not been as careful as today and we paid our superficiality with much extra hard work; we had to change totally the style and many content of the site to please search engines updates and most of all to please the visitors.
EEG/GAV: You have an interesting approach towards the rating of online casino. Was this the main idea behind the website when you started or was it something you acquired on the go?
Jeff: The idea behind the site has become clearer with the passing of time. By analyzing the behavior and needs of the users that interact with the site we could understand what they was looking for and consequently how to please them.
EEG/GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Jeff: At the moment we have about 600 reviews between online casinos and slot games (excluding affiliate programs and software reviews). A team is working on contents; we select skilled writers only, and we instruct them on what kind of material is required. We usually are looking for friendly and long-term collaborations.
EEG/GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Jeff: We know that many low quality contents and spammy pages appear regularly on search results. Google is working to fight this and serve better contents. We can’t do anything at regards; we just keep publishing high standard contents and useful info for users.
EEG/GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jeff: Keep good relationships are important in this work; we have many contacts with affiliate managers, and they give us to assistance when we need. Usually we ignore those who work for rogue/not recommended affiliate programs.
EEG/GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?
Jeff: I’m a bit concerned about affiliates as individuals, since the trend indicates that more countries are banning online gambling or want to take control over it. So many restrictions are a clear problem for us.
EEG/GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Jeff: More transparency and controls over affiliate programs and related platforms. I would like that all the affiliates’ efforts were not wasted, since some programs are unfair and think to self-profit only.
EEG/GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Jeff: Well, the market is saturated enough, so if you are looking for real success, I think you need to present something new and useful, and at least, to know some new SEO basics.
EEG/GAV: Who is your favorite celebrity?
Jeff: As motor enthusiast, I have a weakness for Lewis Hamilton (F1)
EEG/GAV: If you would just open your YouTube search bar, what would you search for?
Jeff: I usually look for music, in particular electronic and metal bands.
EEG/GAV: Alright, here comes the fun part…. where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Jeff: I would love to visit Lithuania, and in particular the “Curonian Spit”, those landscapes seem to be amazing. By the way, out of Europe, my favorite destination is Jamaica.
EEG/GAV: Where you wouldn’t want to travel in Eastern Europe?
Jeff: There is no one European place I wouldn’t want to travel
EEG/GAV: What is your opinion about EEG (Eastern European Gaming – eegaming.org/Gambling Affiliate Voice – gamblingaffiliatevoice.com)?
Jeff: You asked me “what advice you would like to offer to the new affiliates who are looking to venture into this great industry”. Well, this site is a perfect model about what should work and would be useful today in gaming industry; by my point of view, EEG/GAV is a clear example of what is needed to emerge in this hard niche today.
EEG/GAV: Thank you for this opportunity and have a great one!
Jeff: Thanks to you guys and compliments for your excellent work.

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Team Vitality accelerates global growth with acquisition of Bigetron Esports
The acquisition will see Team Vitality continue to forge its path to becoming one of the only truly international esports organisations, by entering the mobile gaming market in new regions and markets
Leading esports club, Team Vitality, is proud to announce the acquisition of Indonesian esports organisation, Bigetron Esports, following a deal with one of the most powerful mobile gaming esports brands globally. The move will strengthen Team Vitality’s presence in the mobile gaming market as well as extend the brand’s reach further into the Southeast Asian region, continuing to forge its path to become a truly global, multifaceted presence across all elements of esports.
Bigetron by Vitality: A strategic move into Southeast Asia and mobile gaming
The acquisition places Team Vitality in a strategically important gaming market – Southeast Asia. With a population of over 270 million, and more than 30% of whom are under 30, Indonesia represents a vibrant and highly engaged audience for esports. The country is home to over 100 million gamers, making it the fourth-largest gaming market in the world. Southeast Asia, particularly Indonesia, is also one of the fastest-growing regions for mobile gaming, with a remarkable 20% year-over-year revenue growth.
As part of the move, Bigetron Esports’ brand identity will change to ‘Bigetron by Vitality’, to show respect to the club’s local legacy while allowing Team Vitality to integrate the brand authentically and exclusively into all future mobile gaming activities. Bigetron Esports CEO, Edwin Chia, alongside Team Vitality’s Co-Founder CEO, Nicolas Maurer and Corporate Director of Global Operations, Danny Engels, will work together as the respective leads for Vitality’s mobile gaming entity.
This acquisition marks a significant step in Team Vitality’s expansion into mobile gaming, following the 2024 acquisition of Bigetron’s Women’s Mobile Legends: Bang Bang roster. Prompting a deeper exploration of the mobile esports space, Bigetron represents a fantastic addition to help introduce and grow the Vitality brand within this fast-growing and dynamic segment of the industry.
Bigetron Esports has built a formidable reputation in the mobile gaming world, with an impressive social media presence across multiple platforms, totaling over 6.8 million followers across YouTube, Instagram, TikTok and WhatsApp. As part of this acquisition, all Bigetron social media channels will be rebranded to align with Team Vitality as ‘ Bigetron by Vitality’, integrating seamlessly into the broader Team Vitality network.
Bigetron is one of the few Southeast Asian organisations with an established footprint in four key mobile gaming titles, a strong competitive track record, and existing partnerships with gaming industry leaders Moonton and Tencent. Following the deal, Team Vitality will be represented by the organisation’s existing key rosters and talent including:
- Men’s Mobile Legends Bang Bang Team: Competing in the Mobile Legends Bang Bang Professional League Indonesia (MPL ID), the organization recently secured 3rd place in the highly competitive league operated by game publisher Moonton, with a notable peak viewership of an astonishing 4 million.
- PUBG Mobile Team: With total prize winnings exceeding $1.2 million, Bigetron has made multiple World Championship appearances, including the 2024 World Championship, and holds World Championship titles from 2019 and 2020.
- Free Fire Team: Champions of the Free Fire World Series (FFWS) Indonesian Fall 2024. The team also earned a spot in the Free Fire World Series Grand Finals 2024.
- Honor of Kings Team: The Honor of Kings team recently triumphed in the Indonesian Qualifier for the HoK Invitational Season 3 and became a partner team in the newly established Professional Honor of Kings League in Indonesia.
- Women’s Mobile Legends Bang Bang team: Following acquiring the team in 2024, Bigetron will offer additional support, resources and infrastructure to further support the roster ahead of the Esports World Cup in 2025.
- Additionally, Bigetron has assembled a lineup of Southeast Asian brand ambassadors with a combined social media following of over 27 million, all of whom will further amplify the clubs partnership with Team Vitality throughout the region
All of the above teams that qualify for the Esports World Cup will represent Team Vitality and compete under the Team Vitality banner and team name. Following this, teams competing in Mobile Legends, PUBG Mobile, Honor of Kings, and Free Fire tournaments will do so as Bigetron by Vitality, marking the full integration of Bigetron into the Team Vitality network.
TEAM VITALITY IN FIGURES
After Bigetron Esports acquisition
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Ambitious international plans for 2025
With ambitious plans for international expansion, Team Vitality is setting its sights on reaching new heights in esports throughout 2025. This year, the organisation is focused on securing victories, strengthening its legacy, and pioneering the esports industry into the new generation. This commitment not only supports Team Vitality as one of the world’s leading esports powerhouses but also contributes towards the broader success of the organisation on a global scale.
“We are thrilled to announce our acquisition of Bigetron Esports.” said Nicolas Maurer, CEO of Team Vitality “As the popularity of mobile gaming continues to soar, particularly with younger generations growing up on mobile games, Team Vitality is proud to support shaping the long-term future of mobile gaming esports together with the Bigetron leadership team. This acquisition marks an important step in our internationalisation as well as becoming the best gaming organization in the world.”
“The merger was driven by our shared vision with Team Vitality to inspire and empower gamers to achieve greatness through innovation, collaboration, and relentless dedication to excellence. We believe alongside Team Vitality, we can continue achieving greatness and showcasing the stellar Indonesian esports talent on an expansive international stage.” commented the CEO of Bigetron Esports, Edwin Chia.
The post Team Vitality accelerates global growth with acquisition of Bigetron Esports appeared first on European Gaming Industry News.
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Kaizen Gaming named Latin America’s Casino and Sportsbook Operator of the Year at the SBC Awards Americas 2025
Dual wins as ‘Casino Operator of the Year (LatAm)’ and ‘Sportsbook Operator of the Year (LatAm)’ affirm Kaizen Gaming’s leadership and product excellence across Latin America
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been crowned ‘Casino Operator of the Year (LatAm)’ and ‘Sportsbook Operator of the Year (LatAm)’ at the highly celebrated SBC Awards Americas 2025 held in Fort Lauderdale, Florida, on Wednesday 14th May.
The two wins recognise Kaizen Gaming’s strong focus and commitment to delivering an exceptionally high-quality product offering with customer experience and satisfaction at its core. They also signify the company’s sustained growth and accelerating momentum as a leading operator across the region and beyond.
Christos Tzalavras, Chief Product Officer, Kaizen Gaming, said: “We’re proud to be recognised for having the best sportsbook and casino products in Latin America, which is undeniably one of the most dynamic and exciting gaming markets in the world today. These awards reflect our team’s passion, the strength of our strategy, and our commitment to delivering innovative, high-quality, and responsible gaming experiences. Our main secret is prioritising the customer experience in everything we do. This is a milestone moment for our brand, but the ‘Kaizen way’ is one of continuous improvement, so we’ll keep raising the bar. Thank you to the whole team for your hard work and dedication in making this achievement possible.”
Kaizen Gaming was the first operator to be officially licensed in Brazil this January. Key highlights in 2025 to-date include the renewal of Betano’s partnership with F1 legend Felipe Massa, its continuing support for Supercopa Betano Rei 2025 and the Supercopa Feminina Betano 2025, and notably the recent start of its landmark long-term principal and front-of shirt sponsorship with Club Atlético River Plate. These milestones follow its rapid expansion into three new LatAm markets last year, its partnership with CONMEBOL Copa America 2024, and title sponsorship agreements with the Brasileirão Betano in Brazil and Torneo Betano in Argentina.
The inaugural SBC Awards Americas honour outstanding companies representing the gaming and betting industry across the region. With a hand-picked judging panel, the accolades recognise the achievements and accomplishments of operators, affiliates and suppliers from all the major disciplines including payments, marketing, platform providers and data.
The SBC Awards Americas took place at Pier Sixty-Six in Fort Lauderdale on the second day of SBC Summit Americas. The show brings together 10,000 industry professionals and over 400 exhibitors for networking, knowledge exchange, and growth opportunities across the casino and sports betting sectors in North, South, and Central America.
The post Kaizen Gaming named Latin America’s Casino and Sportsbook Operator of the Year at the SBC Awards Americas 2025 appeared first on European Gaming Industry News.
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Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet
Red Rake Gaming, a leading provider of online casino content, has announced the launch of its games on the top-rated Hard Rock Bet platform via Aristocrat Interactive.
With this launch, Red Rake Gaming continues to consolidate its growth in the United States after obtaining regulatory approval in New Jersey and other strategic markets. The availability of its most innovative and high-performing games on Hard Rock Bet reinforces the company’s presence in the region and reaffirms its commitment to providing high-quality content to top-tier operators.
Grant Williams, SVP Casino at Hard Rock Bet, commented: “We’re thrilled to Roll with Red Rake Gaming via Aristocrat Interactive and provide our players with an exciting new array of innovative gaming options. Their engaging portfolio will nicely complement the over 2,700 games available on Hard Rock Bet as we continue to elevate the online gaming experience for our players.”
Nick Barr, Managing Director of Red Rake Gaming Malta, added: “We are very excited about the addition of our games on Hard Rock Bet and the opportunity to further expand our presence in the U.S. market. Hard Rock is a globally recognized brand, and we are confident that our games will resonate with Hard Rock Bet’s players, offering a unique and immersive experience.”
The post Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet appeared first on European Gaming Industry News.
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