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GAV Echos – Affiliate Interviews: Meet Jeff Grant, founder of OnlineCasinosElite.com
The online gambling industry has witnessed a huge growth in the past years and all the recent facts point to a much bigger growth in 2016. This growth is thanks to the affiliates that drive players towards online gambling brands. Such is the case of Jeff Grant, founder of www.OnlineCasinosElite.org, an online gambling affiliate website which has lots of potential to become a true super-affiliate within this year.
EEG/GAV: Tell us a bit about yourself, we want to know who Jeff of really is, the main person behind OnlineCasinosElite.com. Where were you born? What was the key idea of developing this great review website for top online casino games and reviews?
Jeff: I was born in Italy but my parents have Italian-American origins. I 33 years old, and I studied in Italy (Pisa) and received a degree in electronic engineering. I live in UK, but I often travel in the States and to Italy whether for business or family relationships. In the beginning, OCE has been developed for pure fun. Over the time I realized that I could pull off something great from it and I slowly started to improve it. I invested the commissions that I’ve received as an affiliate, only to improve the site (development/contents/marketing). Lately I created a team to work exclusively with it. It has been a slow and arduous progress that required years of efforts, but today I can see a solid website, which I will continue to increase for the years to come.
EEG/GAV: As we understand your website has been live for quite a while now and it gains popularity day by day. Congrats for this! Where do you think OnlineCasinosElite.com stands now?
Jeff: In this market the competition is very high, so it’s important stay up to date and never stop publish interesting and useful contents. This is the main job we strive to do and, in time, we got respect and authority for the quality of our work. We just want to stand there, and move forward in small steps.
EEG/GAV: What are the strong points of your website and what makes it stand out from the niche websites?
Jeff: A strict policy at OCE is to provide original/useful contents, and that’s the primary goal we try to accomplish. Contents ranging from useful landing pages like casino/slots directories, unbiased casino reviews, software’s information, and free casino games – to industry news, tips and curiosity. Everything is gambling-related and aimed to please visitors and give them useful info.
EEG/GAV: What were the bumps on your road when you got started and how did you overcome them?
Jeff: When I started as a webmaster in 2007, as many of you should know, search engines (especially Google) had different reactions to SEO. With the evolution and changes of the algorithm, many aspects of SEO have changed. Now, everything needs to be monitored and to be perfect to work. Unfortunately, in the past we have not been as careful as today and we paid our superficiality with much extra hard work; we had to change totally the style and many content of the site to please search engines updates and most of all to please the visitors.
EEG/GAV: You have an interesting approach towards the rating of online casino. Was this the main idea behind the website when you started or was it something you acquired on the go?
Jeff: The idea behind the site has become clearer with the passing of time. By analyzing the behavior and needs of the users that interact with the site we could understand what they was looking for and consequently how to please them.
EEG/GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Jeff: At the moment we have about 600 reviews between online casinos and slot games (excluding affiliate programs and software reviews). A team is working on contents; we select skilled writers only, and we instruct them on what kind of material is required. We usually are looking for friendly and long-term collaborations.
EEG/GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Jeff: We know that many low quality contents and spammy pages appear regularly on search results. Google is working to fight this and serve better contents. We can’t do anything at regards; we just keep publishing high standard contents and useful info for users.
EEG/GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jeff: Keep good relationships are important in this work; we have many contacts with affiliate managers, and they give us to assistance when we need. Usually we ignore those who work for rogue/not recommended affiliate programs.
EEG/GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?
Jeff: I’m a bit concerned about affiliates as individuals, since the trend indicates that more countries are banning online gambling or want to take control over it. So many restrictions are a clear problem for us.
EEG/GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Jeff: More transparency and controls over affiliate programs and related platforms. I would like that all the affiliates’ efforts were not wasted, since some programs are unfair and think to self-profit only.
EEG/GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Jeff: Well, the market is saturated enough, so if you are looking for real success, I think you need to present something new and useful, and at least, to know some new SEO basics.
EEG/GAV: Who is your favorite celebrity?
Jeff: As motor enthusiast, I have a weakness for Lewis Hamilton (F1)
EEG/GAV: If you would just open your YouTube search bar, what would you search for?
Jeff: I usually look for music, in particular electronic and metal bands.
EEG/GAV: Alright, here comes the fun part…. where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Jeff: I would love to visit Lithuania, and in particular the “Curonian Spit”, those landscapes seem to be amazing. By the way, out of Europe, my favorite destination is Jamaica.
EEG/GAV: Where you wouldn’t want to travel in Eastern Europe?
Jeff: There is no one European place I wouldn’t want to travel
EEG/GAV: What is your opinion about EEG (Eastern European Gaming – eegaming.org/Gambling Affiliate Voice – gamblingaffiliatevoice.com)?
Jeff: You asked me “what advice you would like to offer to the new affiliates who are looking to venture into this great industry”. Well, this site is a perfect model about what should work and would be useful today in gaming industry; by my point of view, EEG/GAV is a clear example of what is needed to emerge in this hard niche today.
EEG/GAV: Thank you for this opportunity and have a great one!
Jeff: Thanks to you guys and compliments for your excellent work.
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Oddsgate launches 2025 trend guide for the iGaming market
The post Oddsgate launches 2025 trend guide for the iGaming market appeared first on European Gaming Industry News.
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Quick Custom Intelligence and Modulus Celebrate Success at ICE
Quick Custom Intelligence (QCI), a leading provider of cutting-edge business intelligence solutions for the casino industry, and Modulus, an innovator in advanced gaming system technology, are pleased to announce a successful showcase at the International Casino Expo (ICE).
Throughout the event, both companies met with dozens of current customers and new prospects, demonstrating the latest in AI technology and data-driven business intelligence tools.
By joining forces in the Modulus booth, QCI and Modulus underscored the synergy of their combined technologies, generating excitement among attendees. The live demos highlighted how these next-generation solutions can empower casinos to make data-driven decisions, enhance customer engagement, and streamline operations.
“The energy at this year’s ICE was truly inspiring,” said Marc Attal, COO of Modulus. “Our newest technology received an exceptional response, and our digitalization strategy for slots and tables resonated deeply with clients who clearly saw the benefits of optimization it brings. Showcasing QCI’s solutions in our booth amplified our message and created an immersive experience that highlighted the potential of the cutting-edge AGI55 platform. The excitement and enthusiasm from both existing and prospective clients made this one of our most successful shows yet, reaffirming our commitment to innovation and excellence.”
“It was fantastic to be part of the show,” remarked Andrew Cardno, CTO of QCI. “Meeting so many new customers and prospects has sparked a sense of excitement and optimism for what lies ahead for QCI in the global casino market. We are grateful to Modulus for the opportunity to partner in showcasing how our integrated solutions can help casinos operate more efficiently and profitably.”
Both companies look forward to expanding their footprint in international gaming markets, fueled by the success and enthusiasm generated at ICE. QCI and Modulus remain committed to developing innovative technologies that drive real-world results for casino operators everywhere.
The post Quick Custom Intelligence and Modulus Celebrate Success at ICE appeared first on European Gaming Industry News.
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TEAM VITALITY PRESENTS ITS NEW ROSTER VALORANT THROUGH THE LEGACY CAMPAIGN
- After achieving an exceptional end to the 2023-2024 season, Team Vitality returns with strong European and International ambitions.
- Since the start of the season, two superstars have joined the ranks of the Team Vitality roster: Derke and Less, alongside Sayf (IGL), Kicks and Trexx. The club’s new ambassador: Ardiis, will cast their matches all year round. With this team, the goal is simple but audacious: lay the foundations for a new legacy, make history on this new stage and qualify for the VALORANT Champions.
- Thus, Team Vitality is preparing to write a brand new FPS game story supported by the LEGACY campaign. And its first Ice & Fire chapter begins today!
Team Vitality proudly presents its VALORANT roster for the 2025 season. After securing a second European place and qualification for the VALORANT Champions 2024 at the end of last season, the team will endeavour to maintain its high standards and continue to shine on the European (VCT) and international scene. The first key meeting for this team is at the VALORANT Bangkok Masters 2025 on February 27th.
With a combination of youth, talent and experience, Team Vitality is proud to welcome two new international talents to the roster, with an already established track record in the game: Finnish-Russian Derke, the Brazilian powerhouse Less, and a new coaching staff.
A FIVE STAR ROSTER TO CONQUER THE WORLD
Team Vitality returns more determined than ever to the VALORANT scene. With two new players joining Kicks, trexx and Sayf (IGL and Team Captain), hoping to win a VCT title. In addition to this brand new roster, Team Vitality also integrates a new experienced coaching staff with the arrival of Faded.
New players and coaching staff
- Nikita “Derke” Sirmation (Finnish-Russian) – 21 years old: Former Counter-Strike player who switched to VALORANT. Considered one of the top three duelists of all time, Derke is known for his exceptional skills and decisive impact during matches and dominated the VCT:2023 LOCK//IN and the VCT Masters Tokyo in the same year – a feat never achieved before. With his international experience, Derke is ready to bring his strategic vision and talent to the team.
- Felipe “Less” Basso (Brazilian) – 19 years old: A true VALORANT prodigy, Less quickly gained attention with his excellent mechanics and superhuman reflexes. At the age of 17, he won the VALORANT Champions in 2022 and the VCT Americas League in 2023 and is considered one of the best players in his role as Sentinel.
- Daniel “Faded” Hwang (American) – 30 years as Head Coach: Faded has already coached within the TSM organisation and qualified for Ascension Finals in Mexico – all in his first year as a head coach! He has proven himself capable of developing talent and achieving exceptional results.
The new 2025 roster now stands as:
- Kimmie “Kicks” Lassner
- Saif “Sayf” Jibraeel (IGL)
- Nikita “trexx” Cherednichenko
- Nikita “Derke” Sirmitev
- Felipe “Less” Basso
For this new season, the talented Sayf has taken on the key role of IGL within the team. Elected duelist of the 2024 season in VCT, Sayf will have the important task of leading his team to victory.
With the arrival of two additional superstars to the team, Team Vitality sends a strong message: VALORANT is a priority for the club. While the VALORANT Champions will take place in Paris, the club’s homeland, Team Vitality hopes to make an impression at home.
“VALORANT is a vital scene for us. We were keen to strengthen the existing team with even more experienced profiles as we seek performance and aim for excellence. And this season is special: we hope to be able to defend our chances of victory at home, in Paris.” explains Fabien “Neo” Devide, President and co-founder of Team Vitality.
LEGACY CAMPAIGN: AN ICE & FIRE ROSTER [CHAPTER 1]
Team Vitality is embarking on this new season with a clear and unwavering ambition: to write a new legacy on a key FPS game and shine at the VALORANT Paris Champions. To support this, Team Vitality is launching LEGACY, a campaign that will follow the team in three key chapters until the Champions next September.
https://x.com/TeamVitalityVAL/status/1879931306143887621
The first chapter of this campaign begins at the Bangkok Masters on February 27th and will notably feature the two new stars of the team. The campaign will play on the elements of the roster: Derke, a Finnish player, known for his exemplary composure, embodies serenity and concentration. Less, a Brazilian player, with an explosive style of play, flamboyant actions and an energy capable of igniting his teammates. Together, they symbolise a complementarity of qualities essential for the roster’s goal of reaching the top.
VCT BUNDLE VITALITY: PLAY LIKE LESS OR DERKE!
Team Vitality is proud to announce that its official VCT bundle is now available for purchase via the in-game shop. These exclusive bundles embody the club’s unique identity and allow fans to proudly wear Hive’s colours, while supporting the team in its quest for glory on the VALORANT scene.
Each piece has been carefully designed to reflect Team Vitality’s competitive spirit and boundless ambition.
https://x.com/TeamVitalityVAL/status/1876293118762315799
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The post TEAM VITALITY PRESENTS ITS NEW ROSTER VALORANT THROUGH THE LEGACY CAMPAIGN appeared first on European Gaming Industry News.
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