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GAV Echos – Affiliate Interviews: Meet Jeff Grant, founder of OnlineCasinosElite.com
The online gambling industry has witnessed a huge growth in the past years and all the recent facts point to a much bigger growth in 2016. This growth is thanks to the affiliates that drive players towards online gambling brands. Such is the case of Jeff Grant, founder of www.OnlineCasinosElite.org, an online gambling affiliate website which has lots of potential to become a true super-affiliate within this year.
EEG/GAV: Tell us a bit about yourself, we want to know who Jeff of really is, the main person behind OnlineCasinosElite.com. Where were you born? What was the key idea of developing this great review website for top online casino games and reviews?
Jeff: I was born in Italy but my parents have Italian-American origins. I 33 years old, and I studied in Italy (Pisa) and received a degree in electronic engineering. I live in UK, but I often travel in the States and to Italy whether for business or family relationships. In the beginning, OCE has been developed for pure fun. Over the time I realized that I could pull off something great from it and I slowly started to improve it. I invested the commissions that I’ve received as an affiliate, only to improve the site (development/contents/marketing). Lately I created a team to work exclusively with it. It has been a slow and arduous progress that required years of efforts, but today I can see a solid website, which I will continue to increase for the years to come.
EEG/GAV: As we understand your website has been live for quite a while now and it gains popularity day by day. Congrats for this! Where do you think OnlineCasinosElite.com stands now?
Jeff: In this market the competition is very high, so it’s important stay up to date and never stop publish interesting and useful contents. This is the main job we strive to do and, in time, we got respect and authority for the quality of our work. We just want to stand there, and move forward in small steps.
EEG/GAV: What are the strong points of your website and what makes it stand out from the niche websites?
Jeff: A strict policy at OCE is to provide original/useful contents, and that’s the primary goal we try to accomplish. Contents ranging from useful landing pages like casino/slots directories, unbiased casino reviews, software’s information, and free casino games – to industry news, tips and curiosity. Everything is gambling-related and aimed to please visitors and give them useful info.
EEG/GAV: What were the bumps on your road when you got started and how did you overcome them?
Jeff: When I started as a webmaster in 2007, as many of you should know, search engines (especially Google) had different reactions to SEO. With the evolution and changes of the algorithm, many aspects of SEO have changed. Now, everything needs to be monitored and to be perfect to work. Unfortunately, in the past we have not been as careful as today and we paid our superficiality with much extra hard work; we had to change totally the style and many content of the site to please search engines updates and most of all to please the visitors.
EEG/GAV: You have an interesting approach towards the rating of online casino. Was this the main idea behind the website when you started or was it something you acquired on the go?
Jeff: The idea behind the site has become clearer with the passing of time. By analyzing the behavior and needs of the users that interact with the site we could understand what they was looking for and consequently how to please them.
EEG/GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Jeff: At the moment we have about 600 reviews between online casinos and slot games (excluding affiliate programs and software reviews). A team is working on contents; we select skilled writers only, and we instruct them on what kind of material is required. We usually are looking for friendly and long-term collaborations.
EEG/GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Jeff: We know that many low quality contents and spammy pages appear regularly on search results. Google is working to fight this and serve better contents. We can’t do anything at regards; we just keep publishing high standard contents and useful info for users.
EEG/GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jeff: Keep good relationships are important in this work; we have many contacts with affiliate managers, and they give us to assistance when we need. Usually we ignore those who work for rogue/not recommended affiliate programs.
EEG/GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?
Jeff: I’m a bit concerned about affiliates as individuals, since the trend indicates that more countries are banning online gambling or want to take control over it. So many restrictions are a clear problem for us.
EEG/GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Jeff: More transparency and controls over affiliate programs and related platforms. I would like that all the affiliates’ efforts were not wasted, since some programs are unfair and think to self-profit only.
EEG/GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Jeff: Well, the market is saturated enough, so if you are looking for real success, I think you need to present something new and useful, and at least, to know some new SEO basics.
EEG/GAV: Who is your favorite celebrity?
Jeff: As motor enthusiast, I have a weakness for Lewis Hamilton (F1)
EEG/GAV: If you would just open your YouTube search bar, what would you search for?
Jeff: I usually look for music, in particular electronic and metal bands.
EEG/GAV: Alright, here comes the fun part…. where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Jeff: I would love to visit Lithuania, and in particular the “Curonian Spit”, those landscapes seem to be amazing. By the way, out of Europe, my favorite destination is Jamaica.
EEG/GAV: Where you wouldn’t want to travel in Eastern Europe?
Jeff: There is no one European place I wouldn’t want to travel
EEG/GAV: What is your opinion about EEG (Eastern European Gaming – eegaming.org/Gambling Affiliate Voice – gamblingaffiliatevoice.com)?
Jeff: You asked me “what advice you would like to offer to the new affiliates who are looking to venture into this great industry”. Well, this site is a perfect model about what should work and would be useful today in gaming industry; by my point of view, EEG/GAV is a clear example of what is needed to emerge in this hard niche today.
EEG/GAV: Thank you for this opportunity and have a great one!
Jeff: Thanks to you guys and compliments for your excellent work.

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PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL
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The Philippine Amusement and Gaming Corporation (PAGCOR) on Tuesday, September 30, conducted an agency-wide orientation on the responsible use of Microsoft Copilot with governance safeguards in observance of Development Policy Research Month (DPRM).
Anchored on this year’s theme, “Reimagining Governance in the Age of AI,” the online session underscored the need to embrace artificial intelligence responsibly to ensure that innovation is balanced with accountability and transparency in the workplace.
The Microsoft Copilot Chat Masterclass was facilitated via Microsoft Teams by AI Workforce Specialist Christeen Padilla, with 98 employees from PAGCOR’s corporate offices and branches in attendance.
Padilla introduced Microsoft Copilot Chat, a secure AI-powered assistant designed to boost productivity through features such as drafting correspondence, summarizing reports, generating ideas, and answering work-related queries.
She also distinguished between the free Copilot Chat, which provides web-sourced responses, and the M365 Chat version, which delivers organization-specific replies.
Employees with an M365 Chat license can also access specialized tools such as Researcher, Analyst, Prompt Coach, Writing Coach, Idea Coach, Career Coach, Learning Coach, Surveys, and Microsoft 365 Admin.
Citing industry data, Padilla noted that 86 percent of AI-assisted chat application users in the Philippines had adopted Copilot in 2024, reflecting the country’s rapid shift toward AI-powered workplace solutions.
While highlighting Copilot’s potential to streamline tasks and improve efficiency, the orientation also placed strong emphasis on governance safeguards to ensure its responsible use. These include compliance with enterprise data protection standards, observance of organizational policies, and vigilance in distinguishing between web-based and internal data to protect sensitive information.
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The post PAGCOR WORKERS BRIEFED ON SAFE USE OF AI CHAT TOOL appeared first on European Gaming Industry News.
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Broadway Gaming Announces Leadership Transition as COO Becomes CEO
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Broadway Gaming, a leading provider of online bingo and casino, today announced the appointment of Mark Cleary as its new Chief Executive Officer, effective immediately. Founder and outgoing CEO David Butler will assume the role of Executive Chairman.
The leadership transition marks a key milestone in Broadway Gaming’s growth journey, positioning the company for its next phase of scale and strategic development.
“Mark is a deeply respected leader who has helped shape the success of Broadway Gaming,” said David. “This transition has been carefully planned, and I have full confidence in his ability to lead the company forward. As Executive Chairman, I’ll continue to be actively involved in driving our long-term vision, partnerships and potential mergers and acquisitions.”
Mark has served as COO since 2018, overseeing operations, compliance, payments and HR. Under his leadership, Broadway Gaming has expanded its footprint across key markets and delivered sustained growth and engagement.
“I’m honoured to take on the CEO role and lead an exceptional team,” said Mark.
 “Broadway Gaming has an exciting future ahead, and I’m committed to building on the strong foundations that David has laid to deliver even greater value for our players, partners, and people.”
Broadway Gaming will continue to focus on innovation, customer experience, and responsible gaming as core pillars of its long-term strategy.
The post Broadway Gaming Announces Leadership Transition as COO Becomes CEO appeared first on European Gaming Industry News.
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Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil
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Atlaslive, a leading B2B software company and iGaming platform provider, has entered into a partnership with Magnum, a financial institution in Brazil regulated by the Central Bank and focused on secure digital transactions.
This collaboration enables Atlaslive operators to offer an additional local payment option integrated directly into the Atlaslive platform. By doing so, it supports operators in regulated markets with secure, compliant, and fast payment flows tailored to Brazil.
“Expanding and diversifying payment access is central to our promise of flexibility,” said Milica Jovanovic, CBDO at Atlaslive. “By partnering with Magnum, we’re reinforcing our ability to help operators grow in Brazil with payment solutions that are reliable, transparent, and built for scale.”
Magnum, authorized by the Central Bank, brings proven expertise in digital banking and payment services. For operators, this means localized solutions aligned with Brazil’s financial regulations and digital economy.
“Joining forces with Atlaslive allows us to bring our technology to a wider network of operators,” said Mário Graziano, Head of Business Development. “We are excited to support secure, fast, and convenient payment journeys that align with Brazil’s evolving digital economy.”
The agreement reinforces Atlaslive’s growth in Latin America, where regulated payment options play a decisive role in compliance, licensing, and player trust.
About Atlaslive
Atlaslive is a B2B software company delivering a fully managed iGaming platform for regulated markets. Designed for fast launches, real-time control, and modular scalability, the platform supports operators across LATAM and EMEA.
About Magnum
Magnum SCD is a financial institution in Brazil authorized by the Central Bank to provide digital accounts, payments, and credit services. As a direct PIX participant and official Visa card issuer, Magnum enables instant and reliable transactions. Combining compliance, transparency, and innovation, Magnum offers payment infrastructure that supports sectors including betting, retail, and digital commerce.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Partners with Magnum to Expand Local Payment Access in Brazil appeared first on European Gaming Industry News.
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