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GAV Echos – Affiliate Interviews: Meet Jeff Grant, founder of OnlineCasinosElite.com

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The online gambling industry has witnessed a huge growth in the past years and all the recent facts point to a much bigger growth in 2016. This growth is thanks to the affiliates that drive players towards online gambling brands. Such is the case of Jeff Grant, founder of www.OnlineCasinosElite.org, an online gambling affiliate website which has lots of potential to become a true super-affiliate within this year.

EEG/GAV: Tell us a bit about yourself, we want to know who Jeff of really is, the main person behind OnlineCasinosElite.com. Where were you born? What was the key idea of developing this great review website for top online casino games and reviews?

Jeff: I was born in Italy but my parents have Italian-American origins. I 33 years old, and I studied in Italy (Pisa) and received a degree in electronic engineering. I live in UK, but I often travel in the States and to Italy whether for business or family relationships. In the beginning, OCE has been developed for pure fun. Over the time I realized that I could pull off something great from it and I slowly started to improve it. I invested the commissions that I’ve received as an affiliate, only to improve the site (development/contents/marketing). Lately I created a team to work exclusively with it. It has been a slow and arduous progress that required years of efforts, but today I can see a solid website, which I will continue to increase for the years to come.

EEG/GAV: As we understand your website has been live for quite a while now and it gains popularity day by day. Congrats for this! Where do you think OnlineCasinosElite.com stands now?

Jeff: In this market the competition is very high, so it’s important stay up to date and never stop publish interesting and useful contents. This is the main job we strive to do and, in time, we got respect and authority for the quality of our work. We just want to stand there, and move forward in small steps.

EEG/GAV: What are the strong points of your website and what makes it stand out from the niche websites?

Jeff: A strict policy at OCE is to provide original/useful contents, and that’s the primary goal we try to accomplish. Contents ranging from useful landing pages like casino/slots directories, unbiased casino reviews, software’s information, and free casino games – to industry news, tips and curiosity. Everything is gambling-related and aimed to please visitors and give them useful info.

EEG/GAV: What were the bumps on your road when you got started and how did you overcome them?

Jeff: When I started as a webmaster in 2007, as many of you should know, search engines (especially Google) had different reactions to SEO. With the evolution and changes of the algorithm, many aspects of SEO have changed. Now, everything needs to be monitored and to be perfect to work. Unfortunately, in the past we have not been as careful as today and we paid our superficiality with much extra hard work; we had to change totally the style and many content of the site to please search engines updates and most of all to please the visitors.

EEG/GAV: You have an interesting approach towards the rating of online casino. Was this the main idea behind the website when you started or was it something you acquired on the go?

Jeff: The idea behind the site has become clearer with the passing of time. By analyzing the behavior and needs of the users that interact with the site we could understand what they was looking for and consequently how to please them.

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EEG/GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Jeff: At the moment we have about 600 reviews between online casinos and slot games (excluding affiliate programs and software reviews). A team is working on contents; we select skilled writers only, and we instruct them on what kind of material is required. We usually are looking for friendly and long-term collaborations.

EEG/GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Jeff: We know that many low quality contents and spammy pages appear regularly on search results. Google is working to fight this and serve better contents. We can’t do anything at regards; we just keep publishing high standard contents and useful info for users.

EEG/GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Jeff: Keep good relationships are important in this work; we have many contacts with affiliate managers, and they give us to assistance when we need. Usually we ignore those who work for rogue/not recommended affiliate programs.

EEG/GAV: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?

Jeff: I’m a bit concerned about affiliates as individuals, since the trend indicates that more countries are banning online gambling or want to take control over it. So many restrictions are a clear problem for us.

EEG/GAV: Can you name one change that you want to see in the casino affiliate ecosystem?

Jeff: More transparency and controls over affiliate programs and related platforms. I would like that all the affiliates’ efforts were not wasted, since some programs are unfair and think to self-profit only.

EEG/GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Jeff: Well, the market is saturated enough, so if you are looking for real success, I think you need to present something new and useful, and at least, to know some new SEO basics.

EEG/GAV: Who is your favorite celebrity?

Jeff: As motor enthusiast, I have a weakness for Lewis Hamilton (F1)

EEG/GAV: If you would just open your YouTube search bar, what would you search for?

Jeff: I usually look for music, in particular electronic and metal bands.

EEG/GAV: Alright, here comes the fun part…. where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Jeff: I would love to visit Lithuania, and in particular the “Curonian Spit”, those landscapes seem to be amazing. By the way, out of Europe, my favorite destination is Jamaica.

EEG/GAV: Where you wouldn’t want to travel in Eastern Europe?

Jeff: There is no one European place I wouldn’t want to travel

EEG/GAV: What is your opinion about EEG (Eastern European Gaming – eegaming.org/Gambling Affiliate Voice – gamblingaffiliatevoice.com)?

Jeff: You asked me “what advice you would like to offer to the new affiliates who are looking to venture into this great industry”. Well, this site is a perfect model about what should work and would be useful today in gaming industry; by my point of view, EEG/GAV is a clear example of what is needed to emerge in this hard niche today.

EEG/GAV: Thank you for this opportunity and have a great one!

Jeff: Thanks to you guys and compliments for your excellent work.

 

[Source: http://gamblingaffiliatevoice.com/gav-echos-affiliate-interviews-meet-jeff-grant-founder-of-onlinecasinoselite-com/]

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Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma

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Sponsorship deal announced ahead of headline Dillian Whyte bout in Saudi Arabia

Bet9ja – Nigeria’s leading sportsbook, powered by Logifuture – has announced a partnership with heavyweight boxing sensation Moses Itauma.

Itauma, a 20-year-old British fighter of Nigerian descent, has rapidly become one of boxing’s most compelling figures, with an unbeaten professional record, having stopped 10 of his 12 opponents since turning professional in 2023.

The sponsorship deal comes as Itauma prepares for the biggest fight of his career – against Britain’s Dillian Whyte in a headline bout in Saudi Arabia on Saturday (August 16).

Bet9ja’s logo will be prominently displayed on Itauma’s training gear, as well as his ringside team’s clothing during fights. He is also contributing to a series of videos and digital content that fans will enjoy via Bet9ja’s social channels.

For Bet9ja, this sponsorship reflects their deep commitment to supporting Nigerian excellence in sports. As Nigeria’s number one sportsbook, Bet9ja, with Logifuture’s cutting-edge technology and marketing power behind it, continues to push boundaries.

Earlier this year, Bet9ja announced its renewed support for Nigeria national football team’s “Let’s Do It Again” campaign in the build up to the 2025 Africa Cup of Nations.

Bet9ja is powered by Logifuture, a leading provider of iGaming products, including Simulate and Zoom Soccer – flagship virtual sports titles that are transforming the way sports fans engage with their favourite sports, while providing increased revenues and consistent margins for operators.

Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”

Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.

“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.

“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”

Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”

The post Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma appeared first on European Gaming Industry News.

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BAFTA GAMES AWARDS 2026 NOW OPEN FOR ENTRIES

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Following the success of the 21st BAFTA Games Awards earlier this year, BAFTA today opens entries for the 2026 edition, with key dates, updated entry requirements and voting rules confirmed today.

The BAFTA Games Awards celebrate the very best games of the past year and the talent who make them and recognise the outstanding creativity and technical achievements of individuals and teams working in games every year.

Unlike other industry awards, the BAFTA Games Awards are voted for by an expert membership of over 1,400 experienced professionals and are watched by millions online. Content from the 21st BAFTA Games Awards on 8 April 2025 achieved over five million views (and an additional 2.2 million views across the awards season), in a ceremony that saw Astro Bot take home five BAFTAs including Best Game, Still Wakes the Deep take home three and Thank Goodness You’re Here! crowned Best British Game.

A cross-industry BAFTA Games committee reviews the awards’ eligibility criteria, voting and campaigning rules annually to ensure they are robust and fair, and that they evolve with the ever-changing industry landscape.

Key changes for 2026 include:

Voting

  • As our membership grows, we are creating more craft chapters for voting, bringing it more in line with our Film Awards. Thanks to the growing expertise of our games voting membership, members with craft experience in art, audio and performance roles will now vote in Round One of the Artistic Achievement, Audio Achievement, and both Performance categories. Previously, the full BAFTA Games membership voted in these categories in Round One.

Key dates, announced today are as follows:

  • Monday 11 August 2025: Entries open
  • Thursday 6 November 2025: Entries close
  • Tuesday 9 December 2025: Longlist revealed
  • Thursday 12 March 2026: Nominations announced
  • Friday 17 April 2026: Ceremony

Tara Saunders, chair of the BAFTA Games Committee, said: “It’s always a special moment when the entries open for the BAFTA Games Awards. Reflecting on the success of the last awards and all the amazing games celebrated, it spotlighted to me the incredible resilience, collaboration, and creative brilliance across the games industry. As games continue to explore storytelling, design, and innovation, BAFTA’s is here to champion the teams and individuals whose talent and dedication deliver extraordinary experiences to players around the world. With this year’s updates to rules and voting, we’re continuing to evolve how we recognise excellence across every corner of the industry. I’m excited to see all the brilliant work that will get celebrated in 2026.”

Entry is open to all developers and publishers for games released between 16 November 2024 and 14 November 2025, with an entry deadline of Thursday 6 November 2025.

Entry Information 

BAFTA is calling for all developers to register games into the Awards within 30 days of a game’s release. This allows BAFTA’s voting members – experts from all across the games industry – enough time to discover and play all games entered in the awards ahead of voting, levelling the playing field across a wide range of games.

Any developer, publisher or studio that has released a game since 16 November 2024 is encouraged to register it into the Awards by 11 September 2025 to benefit from half-price entry fees. The discounted rate is also available to entrants registering their games within 30 days of release in future.

Only basic details are required to register a game into the awards, within 30 days of release. Entry is half price (£220 + VAT) within that period. The standard entry fee is £440 +VAT. Full entry details will then need to be submitted by Thursday 6 November 2025 to finalise the entry.

The post BAFTA GAMES AWARDS 2026 NOW OPEN FOR ENTRIES appeared first on European Gaming Industry News.

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India’s Poker Queen Nikita Luther honoured for ‘Excellence in Gaming’ at the We Women Want Conclave 2025

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Adding yet another feather to her illustrious cap, Nikita Luther, India’s first female World Series of Poker (WSOP) Gold champion, has been awarded with the Shakti Award at the We Women Want Conclave 2025. The event, held on August 7 in New Delhi at The Imperial Hotel, saw her being felicitated by Shri Shashi Tharoor, Member of Parliament, Lok Sabha, for ‘Excellence in Gaming’ and her pioneering contributions to India’s poker landscape.

Speaking on her award, Nikita Luther, Brand Ambassador and Business Consultant – Natural8 India, said, “This award recognises my journey in the global poker landscape, and this moment is a reminder that the path I chose, though tough, was worth every bit of effort and sweat. While I am delighted to be seen as a role model for other women looking to break into conventionally male-dominated fields, this recognition makes me even more determined to keep raising the standards that I have been held to. I hope others find their own trials not as burdens but as invitations to grow, evolve, and create something meaningful. I would like to thank the NewsX team and their Senior Editor, Uday Pratap Singh, for organising such an engaging, uplifting event.”

Kunal Patni, Executive Director & Country Head of Natural8 India, added, “Nikita’s recognition with the Shakti Award is thoroughly deserved. She continues to be a powerful advocate for poker as a skill-based sport and an inspiration for women across India’s gaming and business landscapes. This award acknowledges not just her exceptional talent at the poker table, but her role in transforming perceptions about professional gaming in our country.”

The We Women Want Conclave 2025, organised by NewsX, is an extension of the platform’s acclaimed weekly programme that champions women’s issues and celebrates female achievement. The show has become a vital support network that addresses everything from workplace equality and domestic violence to health awareness and career advancement, featuring prominent figures including politicians like Smriti Irani and Bollywood stars such as Shabana Azmi and Taapsee Pannu. The conclave brings together influential women leaders, entrepreneurs, and changemakers to celebrate the achievements of women and discuss pathways for continued progress in gender equality across industries. The Shakti Awards are given to women who have demonstrated exceptional excellence and leadership in their respective fields, celebrating their contributions to breaking barriers and inspiring others.

Nikita’s recognition comes at a time when the Indian gaming industry is experiencing unprecedented growth, with her pioneering success serving as a beacon for aspiring female professionals in the sector.

The post India’s Poker Queen Nikita Luther honoured for ‘Excellence in Gaming’ at the We Women Want Conclave 2025 appeared first on European Gaming Industry News.

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