Exclusive Interview with Oron Barber, CEO and Founder of CoinPoint
Our colleague, Szaló Réka managed to interview Oron Barber , CEO and Founder at Coinpoint.net. Oron has been involved in igaming for 14 years. Having started at one of Playtech companies, Oron opened his own marketing agency later on and dealt with affiliates, traffic, PPC and SEO campaigns and other things. In the last 4 years, Oron has relocated in the Philippines, dealing mainly with the crypto coins.
Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?
Barber: My name is Oron Barber, Originally from Israel, 12 years in online marketing 5 of them into crypto markets. I love the online space, innovation, technology, crypto currencies and the igaming world. I founded CoinPoint more than 4 years ago in Australia and opened a service office in Manila Philippines. These days we are building our European office in Sofia Bulgaria. CoinPoint started when there were 2 online casinos able to accept bitcoin as deposit and one sports booking software. Back in 2013, the majority of the igaming world was against the crypto solution and avoided integration. Starting in the very early days gave us the advantage in the market as we learn and grew up with the customers.
CoinPoint is a successful online marketing agency that has built a global network of clients from various sectors including gaming and gambling providers. Will you please speak more about marketing and igaming market?
Barber: Well, I have started my career as affiliate manager in one of the biggest company and became an affiliate myself for several products. Once I developed my business from the affiliation sphere to a wider range of marketing services, the doors actually opened for me. Today we serve igaming clients with almost all methods of online marketing.
The company you represent offers premium services unique to the Bitcoin markets. How can CoinPoint overcome the challenges of renewing technology nowadays?
Barber: CoinPoint is a market leader and as such we are not looking to overcome the challenges comes with the Blockchain innovation, but to learn from and adjust our services to the market. Yes, the fin tech is changing fast, Blockchain opened so many new channels and the nature of our clients, not only in the igaming market, is to run fast forward. We are developing and changing our channels almost every week.
What do you consider the most successful experience in the history of CoinPoint?
Barber: We sold few of our assets early 2017 for nice amount of BTC’s .
Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?
Barber: As mentioned before we are operating from Manila and Sofia – in both locations we have marketing experts, journalists, analysts, marketers and managers.
You must have received a lot of feedback, comments and opinions. Do these help in your work and which one do you consider the most important and why?
Barber: We are very open and very cooperate with our customers, we do learn from them a lot along the way and try always to be part of their growth. Any feedback is important and we listen a lot.
What is your personal opinion about gambling industry in general in Europe?
Barber: Gambling industry is changing a lot recently and moving from Web to mobile, from mobile to apps and from apps to IM’s. Payment methods are changing as well, not only crypto currencies but that the major change. Bitcoin cash is going to change it a lot more in the near future. What can I say, exciting times.
What advice would you give for those investors who are planning to set up a business in the gaming and gambling sector in Europe?
Barber: Forget about a long term plan, the market is changing too fast. Get some good idea / product / services and plan 12 months forward to innovate. The market will take you further.
According to you which are the values of Bitcoin that can make it very effective and due to which it will enhance the gaming industry?
Barber: Bitcoin and bitcoin cash are changing the igaming markets totally. All advantages of using crypto currencies are just perfect to the igaming industry. Lots of issues igaming had in the last years, were solved by Blockchain technology. I have said it many times before, crypto is the future of igaming an igaming is the engine to push forward crypto technologies.
Which are the benefits of using Bitcoin for the merchants?
Barber: Merchants are enjoying fast and easy transactions, different connection to their community and advanced opportunities for internal marketing. Many merchants are open to develop their crypto currencies into separate business. CoinPoint is consulting to merchants and operators not only how to accept and work with crypto currencies, but also how to benefit from it for the business needs.
Who is your favourite actor or actress?
Barber: Liam Neeson and Gal Gadot.
Where would you travel the most in Central Europe?
Barber: I love Berlin and Amsterdam.